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Real Estate....Not a PEOPLE Business?
To all the Pre-mid 1990's Agents..... I just read a great post by Kate Elam (http://activerain.com/blogsview/1610175/you-don-t-have-to-like-people-or-enjoy-showing-houses-to-be-successful-really-) Which had been fueled by a post she didn't much agree with. Her post has fueled this one...Oh how I love AR! I am curious how many of us out here are like me....someone...ANYONE? Remember when.... You got calls from local sellers, because they knew you were the local real estate 'go-to' expert? They didn't find you online, they knew you and your reputation in the neighborhood. Buyers would walk-in the office, or call off the sign to inquire about the home at 123 Main st. This was the ONLY way to find out ANY information on the home. Marketing consisted of your own client list (not a data base-these people you actually had met,or at least spoke to b/4), open houses, a local print ad, and /or a mailing--by USPS. Prospecting was some cold calling, and mostly door knocking! When you started working with new buyers, the only way for them to know which homes were for sale (other than driving up and down the streets) were to come in to the office and pick up the ... more
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