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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 62 CLASSIC COURT LN, Santa Rosa Beach, FL 32459MLS #: 933325Price: $795,000Beds: 3Baths: 3.5Sq feet: 1,813 Call John Skinner Sr. 850-687-3440 to see if this property is still available Cottages of Santa Rosa Beach is within walking distance to Scenic Highway 30A, Gulf Place Town Center with shopping, restaurants and public events, Ed Walline Regional Beach access along with the beautiful white sand beaches and emerald waters of the Gulf of Mexico. This comfortable 3 bedroom/3.5 bathroom home is in a small, quaint neighborhood of 16. Other features are a covered front porch, back patio, granite countertops, stainless appliances, an open floor plan with the master suite and a half bath on the first floor and two bedrooms/two bathrooms along with a family room upstairs. T...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 15 Cypress Street UNIT 266, Santa Rosa Beach, FL 32459MLS number: 943894Price: $551,000Beds: 2Baths: 1.5Sq feet: 1,096 Call Courtney Ledezma (850) 608-0677 to see if this property is still available. Do not miss your chance to purchase this townhome with the perfect location! RIGHT on the pool for convenience, yet you can relax on your balcony with so much privacy due to the gorgeous lush foliage. Beautifully maintained and new easy maintenance vinyl plank flooring throughout, fresh coat of paint, and new HVAC as of 2021! 1st floor lanai off the living area and 2nd floor lanai off of the master bedroom - both overlooking one of the gorgeous pools. Cassine Gardens has 2 pools, a picnic area, lake, a walking trail; plus miles of additional hiking trails in the State Park...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 3587 Waverly Circle, Destin, FL 32541MLS #: 938533Price: $1,995,000Beds: 5Baths: 4 Sq feet: 2,695 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Nestled in one of the most lush and coveted locations in Destin Pointe, this turnkey beach house is what you've been waiting for with INCREDIBLE rental history! Thoughtfully configured as a primary residence, second home, or vacation rental, 5 bedrooms plus 4 bathrooms and multiple porches are spread across levels! Inviting, light-filled rooms welcome you, while the home's coastal chic ambiance suggests casually elegant living and entertaining in all seasons. This beautifully designed home has high end finishes throughout, two master suites, a gourmet kitchen with state of the art appliances, an...
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By Bion Grady, Douglas County Real Estate Specialist
(Maximum One Greater Atlanta Realtors)
Welcome to our real estate blog, where we delve into market insights and offer guidance to homeowners considering selling their properties. In this post, we'll explore why the current real estate landscape presents a prime opportunity for sellers to maximize their returns.Low Inventory, High Demand:As of 04/19/2024, the real estate market is characterized by a significant shortage of available homes for sale. This imbalance between supply and demand has created a seller's market in many regions, with a surplus of eager buyers vying for limited inventory. This scarcity of homes has led to increased competition among buyers, often resulting in multiple offers and bidding wars.Favorable Selling Conditions:For homeowners contemplating selling their properties, these conditions couldn't be m...
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By Bion Grady, Douglas County Real Estate Specialist
(Maximum One Greater Atlanta Realtors)
Welcome to our real estate blog, where we delve into the current market trends and offer insights into why buying now might be the best decision for prospective homebuyers. In this post, we'll explore how current interest rates are influencing the real estate market and why waiting might not be the most advantageous choice.Understanding Current Interest Rates:Interest rates play a significant role in the real estate market, affecting both buyers and sellers. As of [insert current date], interest rates remain at historically low levels. The Federal Reserve's efforts to stimulate the economy have resulted in favorable borrowing conditions, with mortgage rates hovering near all-time lows.The Impact on Affordability:Low interest rates translate to lower monthly mortgage payments for buyers....
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
Informative read! Backlinks are crucial for real estate SEO. This blog likely offers updated strategies and tips for building effective backlinks to improve your website's visibility and ranking. Have a super fantastic week!Joe Jackson, Realtor-KWCP Backlinks are one of the most important ranking factors for search engines. Essentially, backlinks are inbound links to your website from other external sites. The more relevant, high-quality backlinks you have, the higher your site might rank in search results. This article provides valuable information and strategies for real estate agents and brokers to build and optimize backlinks in 2024. Why Backlinks Are Crucial for Real Estate Websites Credibility and Authority Backlinks from authoritative industry sites and influencers establish cre...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 4634 Sunset Pointe, Destin, FL 32541MLS #: 947678Price: $1,300,000Beds: 3Baths: 3 Sq feet: 2.670 Call Martin Luus  (850) 296-7011 to see if this property is still available.Located within one of the most sought-after Destin communities is this beautiful lakefront home + saltwater splash pool in the gated Destiny neighborhood. Would be an incredible primary or secondary residence, or this home is sure to be a huge rental income producer and sleeps up to 14 guests with 1st floor master (king and twin/twin daybed), sofa sleeper in living room, 2nd floor guest bedrooms (1 king, 2 queens), hallway bunk beds in an alcove, and a 3rd floor loft with a daybed and kitchenette with amazing lake and Gulf views! Large living room with fireplace and built-ins and new furniture, gourm...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 8600 E Co Highway 30A 250, Inlet Beach, FL 32461MLS #: 947517Price: $1,995,000Beds: 3Baths: 3 Sq feet: 1,634 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Deluxe, second floor, 3 bedroom and 3 full bath condo, situated perfectly on the west end of the prestigious 20-unit Tranquillity On The Beach! Greater than 1,600 square feet of seaside extravagance with breathtaking gulf views and toes-in-the-sand locality on the renowned beaches of 30A. Unit 250 was just renovated from top to bottom, with some main highlights being luxury vinyl plank flooring, gorgeous quartz countertops, shaker cabinetry, ultra-modern appliances, and new flat-screen TVs, lighting and fixtures throughout. This beautifully laid out condo is one of a kind, with a gulf...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 19 2024.New properties for sale 1134Back On Market 135Price Decrease 666Price increase 61Active kick out 12Active option contract 323Active contingent 60Pending listings 407Sold listings 349Expired listings 23Cancelled listings 97Withdrawn listings 10Temporary off market listings 44Coming soon listings 114
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By Sam Thomas, When it's important; hire a professional.
(Providence Group Realty)
Experience the epitome of elegance and functionality at 904 Canyon Oak Drive, Euless, Texas. This stunning property, built in 2019, offers a remarkable blend of modern design and convenience, spanning an impressive 3,924 square feet with 4 bedrooms, 3 full baths, and 2 half baths.Situated within a gated community, residents enjoy access to premium amenities including a sparkling pool and scenic walking trails. Step inside to discover vaulted ceilings and a majestic 2-story staircase adorned with sleek metal railings, creating an ambiance of openness and luminosity.The first floor features two primary suites, each boasting spacious upgraded bathrooms and walk-in closets for unparalleled comfort and privacy. The second bedroom downstairs introduces an uncommonly spacious layout, featuring...
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Attention all real estate agents! Do you have a client looking for a low maintenance (yard work is included with HOA - seriously) custom garden home with an oversized side entry garage, 4 beds, an office, HUGE windows, a fireplace, MASSIVE (and recently renovated with custom pavers) patio that backs onto a trail for hiking? Great! We’ve got the property for you!  Situated adjacent to the serene Cibolo Creek Nature Trail in Fair Oaks Ranch, this stunning 4-bedroom, 3-bathroom residence is a true gem waiting to be discovered. Crafted by Atkinson, a name synonymous with quality and craftsmanship, this 3,026 square foot home is a testament to luxurious living.From the moment your clients step inside, they'll be captivated by the elegance and charm that permeates every inch of this home. Wit...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Funny thing about rural real estate, not everyone knows the differences, but some agents think they do. A recent posting in a Facebook group by Active Rain Member Candice A. Donofrio highlighted why not everyone should be selling rural real estate.“(cited property) has been on the market for awhile, Can you provide insight into whether the extended listing duration is related to the water allocation issue?”When reading this and knowing the property is vacant land, the agent who sent this correspondence to Candice doesn’t know vacant land does not necessarily sell quickly. On average, here in rural Mohave County, AZ vacant land averages between one and two years. Yes there are always exceptions. Also this real estate agent and REALTOR may not have read the listing and is making presumpti...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Dreaming of homeownership but wondering what you might have to sacrifice to get there?  It is not really a sacrifice because maybe some of these expenditures might not make sense in the long run.  🏡💭Many opt to skip the daily coffee run or dine out less to save for their future nest.  Daily coffee is very important but not at the price they charge at Starbucks.  (sorry if you have that habit).  I dine out on a regular basis, not as much as I once did.  But at least once a week.  What small luxuries would you give up to unlock the door to your new home? Let's make those dreams a reality together!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #realestate #realtor ##househunting #finances #investment #happyhomeowners
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 18 2024.New properties for sale 694Back On Market 109Price Decrease 667Price increase 63Active kick out 12Active option contract 325Active contingent 66Pending listings 375Sold listings 374Expired listings 38Cancelled listings 89Withdrawn listings 7Temporary off market listings 47Coming soon listings 169
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By Hugh Grant, I help investors and consumers with real estate
(RealMax Realty)
Embarking on a real estate transaction, whether it's leasing, selling, or buying a home, marks a significant milestone in one's life. These processes can be complex, filled with legal jargon, negotiations, and a seemingly endless stream of paperwork. Understanding the nuances of each type of transaction can help streamline the process, reduce stress, and ensure you make informed decisions. As the real estate market evolves, having a clear strategy and the right support is crucial to navigating these waters successfully.For many, the prospect of leasing, selling, or buying a home can be daunting due to the financial implications and the detailed steps involved. Each type of transaction requires specific knowledge and preparations to maximize success and minimize risks. Real estate profes...
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
This is a great blog by Lou Ludwig about successful people.      Motivational Power Quote   Successful People Make it Look Easy "If people knew how hard I worked to gain my mastery, it wouldn't seem so wonderful." Michelangelo, artist       As I see it. . . . . . . . Successful people make it look easy  When we watch at successful athlete playing or in their venue they make what they do look easy. Not matter what the sport is a successful athlete spends many hours preparing themselves to succeed. They may run hundreds of miles to prepare themselves to success run a sprint that takes less then a minute.   A professional golfer hits thousands of golf balls to perfect their skills to become better. People who succeed in their field are committed to become better and elevating their skills ...
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By Realtyna Inc, WordPress Real Estate - IDX, RESO Web API, CRM
(Realtyna)
Backlinks are one of the most important ranking factors for search engines. Essentially, backlinks are inbound links to your website from other external sites. The more relevant, high-quality backlinks you have, the higher your site might rank in search results.This article provides valuable information and strategies for real estate agents and brokers to build and optimize backlinks in 2024.Why Backlinks Are Crucial for Real Estate WebsitesCredibility and AuthorityBacklinks from authoritative industry sites and influencers establish credibility and authority for real estate websites.The more high-quality backlinks a site has, the higher rank it can get in search engines.Higher Rankings and More TrafficStudies show that the majority of home buyers start their search online, so higher ra...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Starting the process of buying a home can be stressful and feel so overwhelming,but remember that you don't have to do this alone, I've got your back.  I have been working in this industry for longer than I want to admit.  I can help all thru this activity called home buying, don't stress it.  Just send me a message or give me a call!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #househunting #happyhome #icanhelp #realestate #realtor #realestateagent #dailyaffirmation #themoreyouknow
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
SOLD TOWNHOUSE AT BLUE RIDGE CONDOMNUMOur investor buyer was looking for a home to fix and flip and we asked if he would be interested in a condo instead. He wasn't sure he wanted to get involved with all the rules and regulations, plus the extra cost of HOA fees. We showed it to him anyway, and he made a fair offer. However, there were many other offers. After lots of back and forth with negotiations, we were able to secure the most favorable deal for him, and he came out on top!Look forward to showing it off once he's completed renovations.If you're all set with your real estate goals, let's chat! Lawrence and Sheila Agranoff, REALTORS® Cell: 631-805-4400
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 17 2024.New properties for sale 511 Back On Market 124Price Decrease 575Price increase 95Active kick out 17Active option contract 381Active contingent 82Pending listings 409Sold listings 403Expired listings 44Cancelled listings 89Withdrawn listings 7Temporary off market listings 52Coming soon listings 141
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