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By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 34
The battle between long copy and short copy will probably still be raging when our great-grandchildren are adults.Some say you MUST have 2,000 words if you expect Google to find you. Others say that web visitors won’t read more than 200 words. Both theories have been proven wrong – over and over ...

By Corinne Guest, Managing Broker, The Choice of Professionals
(Barrington Realty Company)
Comments 26
Note I do not make this statement in reference to bought leads as experience tells me they are both poor leads, duplicated leads and leads forced to fill a form out to gain access to more information. I am talking about your own self generated internet leads.I have been working internet leads for...

By Pamela Cendejas, Second Self Virtual Assistance (928) 377-9966
(Second Self Virtual Assistance)
Comments 31
Dull to Dazzling - How to Make Your Website Attract Visitors A website needs to attract visitors.  It's your curb appeal and their first impression.  With a few tweaks and fundamental changes, you can take your website from dull to dazzling.   Things to do To Attract Website Visitors Social Media...

By Thomas J. Nelson, Realtor, CRS, Co-Host of Mail-Right's: Real Estate Agent Podcast
(Big Block Realty 858.232.8722)
Comments 33
Dual Agency: the misunderstood, beneficial process for our clients to win with!  I'm an 18 year CA Realtor veteran, I'm moral, ethical and work 100% by referral currently. I'm a dual agency advocate in CA, because we've always been that way here and I wouldn't know what other states are like. But...

By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 50
Do you really expect ME to change? Get real. Kathleen Daniels has asked to share a pet peeve relating something with our business.  In my case it is clear.  My pet peeve is a business owner who admits he or she had a problem and needs my help but wants me to find the guilty and root them out.Let'...

By Amanda S. Davidson, Your Alexandria Virginia Real Estate Agent
(Amanda Davidson Real Estate Group)
Comments 70
Treat Others As You'd Like To Be TreatedReal estate is a profession that’s always changing; whether it be effective ways to market, evolving laws, or new technology to learn. If you’re in the industry you know change comes with the territory. One thing I haven’t seen change since entering the ind...

By Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience
(NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656)
Comments 26
 Thinking of "Flipping" a Chicagoland Home?   "Flipping" shows are increasingly popular on TV these days ..."Flip or Flop", "Masters of Flip", "Flip this House" represent just a small sampling of the shows currently on air featuring the buying, renovating and selling of homes within a short timef...

By Bill Gassett, Metrowest Massachusetts Real Estate
(RE/MAX Executive Realty)
Comments 178
 Dual Agency Offers No Benefits to Buyers and SellersFor those of you reading who are not real estate agents, dual agency is when one real estate agent represents both the buyer and the seller in the sale of a property.In some states, dual agency can be the two agents from the same company each r...

By Chris Ann Cleland, Associate Broker, Northern VA
(Long and Foster REALTORS®, Manassas, VA)
Comments 44
Developing Good Agent Relationships Even in the Worst CircumstancesIn 1993, I graduated with a B.A. in Speech Communication from George Mason University.  At the time, I was expecting I would be working behind the scenes in radio or TV.  Never in my wildest dreams did I think I would be a success...

By Mike McCann - Nebraska Farm Land Broker, Farm Land For Sale 308-627-3700 or 800-241-3940
(Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska)
Comments 93
I Made it! One Point after the other has finally added up to 500,000 points.Wait did I make it...or did we?   I would have to say "we"! A few years ago, 500k was a huge accomplishment in ActiveRain.  Nowadays... 500,000 is not unique...in fact I am the 588th or 589th person to earn that many poin...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 66
The “C” word is one that every real estate agent should learn and never forget.  Listing agents are marketing agents, and with each marketing task there must be “Consistency.”  Online and offline marketing require it.  It’s not an option. With online marketing, we market to Google, and the first ...

By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 27
If you hired an administrative staff and you exercise strong control over their work you may be shooting yourself in the foot for two reasons.  First of all, you hired them to take over tasks so that you could grow the business.  And second, your strong control will keep them from blossoming into...

By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 70
"A 'no' uttered from the deepest conviction is better than a 'yes' merely uttered to please, or worse, to avoid trouble."   Mahatma Gandhi. We keep hearing from the majority of luxury real estate marketing professionals that they don’t have time!  And given the condition of the market, they feel ...

By Rob Spinosa, Executive Loan Advisor, Marin Mortgage Broker
(RPM Mortgage, Marin County, CA)
Comments 24
It's (Not) Up to You How many of us have ever worked with a professional on a highly important matter where, regardless of the issue at hand, we reached that critical inflection point, the one where we needed help and answers the most?  What happened when the advisor in whom you put your trust lo...

By Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome
( HomeRome Realty 410-530-2400)
Comments 41
  This months challenge is about pet peeves.  Peeve Defined:  annoys, irritates, angers, irks, exasperates, tries patience, gets on nerves, ruffles feathers, etc. Kathleen Daniels  is sponsoring a contest with this in mind..Get real with us and tell what your real peeve is. This includes agents, ...

By Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton)
(RE/MAX Elite 513.520.5305 www.LizTour.com)
Comments 46
It's my nature to try to take things in stride and laugh whenever I can.  I enjoy bad puns, Pearls Before Swine, Dilbert, Get Fuzzy, Spongebob Squarepants and anything else that makes me laugh and drains my stress.  If something bad happens, vent for two minutes and two seconds (in private) and m...

By Ken Jones, ASA, SCGREA
(RE/MAX at Barnegat Bay)
Comments 18
National Retail Tenants: Reassessing Risk addresses the new and growing challenges to retail property owners from the shifting consumer purchasing preferences.Once the darlings of major real estate investors and mortgage lenders, ​major national retailers were widely believed to be among the most...

By Mike McCann - Nebraska Farm Land Broker, Farm Land For Sale 308-627-3700 or 800-241-3940
(Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska)
Comments 72
Punch...block...counterpunch.  Act - react.  Attack - Retreat -Counter Attack.Are we really any different than wrestlers...or boxers...or MMA fighters?The real answer?  YES and NO!Physically, being a real estate agent is not that taxing.  We generally don't get beat up and walk away with bruises ...

By Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods
(www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive)
Comments 49
Downsizing?  Making the Most of a Smaller, More Intimate Outdoor Space in Charlotte Many of our buyers are looking for super-low maintenance green space but, really don’t want a condo or townhome. They love not sharing walls but, don’t love the maintenance of a larger yard. Living in the city, yo...

By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 60
An ActiveRain Meetup-Meeting Joe Pryor It’s always fun to meet ActiveRain members, and it’s especially fun to meet those who from out of the area!Yesterday, we got together in Palm Beach Gardens to meet Joe Pryor from Oklahoma City.    Joe and his wife, Charlene, are in for a stay at their Jupite...
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