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By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 49
Articulating your unique promise of value is one of the trickiest aspects of personal branding in the luxury real estate arena. Sadly, many agents mistake features, like the latest and greatest website design or the best market reports, as their unique promise of value.  The difference between a ...

By Beth Atalay, Cam Realty of Clermont FL
(Cam Realty and Property Management)
Comments 63
Should Homeowners be Present During Showings?If you are a homeowner thinking about selling your home, my advice is to first find a local REALTOR® you feel comfortable with. Someone who knows the area as well as the real estate market and honest with you.As a seller, your goal is to get your home ...

By Chris Ann Cleland, Associate Broker, Northern VA
(Long and Foster REALTORS®, Manassas, VA)
Comments 31
Getting Advice From Your Real Estate Agent and Putting It Into ActionMeeting with home owners who want to sell can be unsettling for agents that may have a tendency to beat around the bush about what needs to get done to get the maximum amount of money out of the upcoming sale.  The easy part is ...

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional)
Comments 53
The Founding Fathers Knew What They Were DoingThe ActiveRain organizers knew we needed guidelines and rules to follow or things would run amok. After all we are people with different personalities coming from all kinds of backgrounds and cultures. Since most of us are salespeople running our own ...

By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 47
If your team is not following you then, perhaps, you are not leading them. When I consult with business owners in Westchester County New York often I hear comments about getting the staff to do the right things. Sometimes an owner is willing to place all the blame on the staff being lazy, unmotiv...

By Patricia Kennedy, For Your Home in the Capital
(Evers & Company Real Estate, Inc.)
Comments 40
 OK, I'm not blogging as much, but I'm still here, and I'm still looking for some great posts to include in my Sunday Favorites.  And here is this week's list:Second Chance Saturday: Week 2 Carol Williams: Carol is now bringing us some oldies but goodies looking for a second life!Weltanschauung E...

By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 68
What I Learned This Week At ActiveRain-January 8- January 14, 2017. I learn something new every day at ActiveRain!  With this series, I try to highlight one post per day that gave me that “lightbulb” moment.  It could be something techie, something about Real Estate, about a place or person!  Or ...

By Fred Griffin, Licensed Florida Real Estate Broker
(Frederick Griffin, Exclusive Buyer's Broker)
Comments 56
     "We encourage dissenting and contrarian points of view because our industry is better served by continually examining the status quo. Challenging conventional wisdom is often essential for the evolution of our industry and the development of new opportunities."  These words are from Article ...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 30
Readability, communication, and a bit of persuasion must be the goal in writing marketing copy. Without those ingredients, your message will be a waste of time. Grammar and proper word choice matter, because without them, the message gets confused. Even if your reader figures out that you meant h...

By Brad Andersohn, ActiveBrad - 707.646.1876
(Director of Education & Industry Outreach at eXp Realty & RE Tech Campus)
Comments 44
"Your safety in real estate is non-negotiable" was the title of a session we did yesterday with Carl Carter, son of Beverly Carter who was abducted and murdered during what seemed like a routine interaction with a potential all cash buyer. Carl's live-stream feed from the cloud to the industry ye...

By Loreena Yeo, REALTOR® | Frisco TX Homes for Sale
(3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co.)
Comments 24
I could completely understand that everyone wants a “good” deal when buying anything at all. I do! I do! I certainly do understand! I’m so frugal with money that it would hurt me thinking I spent a penny more than I should.I had a wonderful client who just started his process of “considering” a m...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 63
So many of the agents I speak with say they know they should be blogging, but they “can’t write.” They don’t know how to put a sentence together to make it interesting.If you’re lurking here at Active Rain and thinking you wish you could blog, but just don’t know how to write something good, try ...

By Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville
(Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668)
Comments 41
Thankfully we're given the option here on ActiveRain to post testimonials. So when our clients send us a note card or leave a nice review on line we can place it here ourselves and have total control of what is on our profile. On Facebook business pages we can have reviews on or off, but what abo...

By Shar Sitter, Home Staging and Redesign Minneapolis/ St. Paul, M
(Rooms With Style)
Comments 31
I was at a home yesterday doing a Home Staging Consultation and I ran into an issue that I see over and over again. Lack of light!Plain and simple.....buyers do not like dark houses. I think you could look at hundreds of feedback comments on homes and never see "The house just had too much natura...

By Carol Williams, "Customized Mentoring & Marketing Services"
(U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.)
Comments 89
I was reading an article on LifeHack.org a couple days ago that I thought was excellent.  It outlined 13 Simple Things To Make Your Life Extraordinary. BTW: Extraordinary is a synonym for Fabulous, so it fits my Friday theme.  LOLWhen it gets right down to it, life isn't as complicated as people ...

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 43
I saw a question this morning about your favorite SEO tip. Many people said they don't even think about it. I found that interesting and it prompted this post. I actually get it! You think about real estate (or mortgage or home inspections or whatever you do). You don't DO SEO. You DO your job. S...

By Paul S. Henderson, REALTOR®, Broker, Tacoma Washington, Tacoma Washington Agent/Broker & Market Authority!
(RE/MAX Professionals.)
Comments 62
***Paul S. Henderson, REALTOR®, RE/MAX Professionals, Lakewood, Washington's preferred real estate Agent and BrokerIf the plan doesn't work,change the plan;but never the goal!UnknownTo find out how much your Lakewood, Washington house is worth, click HERE!Paul S. Henderson, REALTOR®, RE/MAX Profe...

By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
Comments 36
Real estate video, nothing better to show the local community flavor, the property listings currently for sale on the real estate market.But resistance. Why the fear of real estate video that lingers? The biggest critics like many things in life are not using real estate video. They cite videos t...

By Corinne Guest, Managing Broker, The Choice of Professionals
(Barrington Realty Company)
Comments 57
I recently had an email enquiry about new construction. I have written many articles on buying new homes on my main website. This enquirer had a question or two which I happily answered. Then a few more questions but his information indicated he was already in the throws of a purchase. I had to r...

By Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
(Ludwig & Associates)
Comments 40
The Problem is Not the Problem“Your problem is not your problem. Your attitude - how you handle your problem - is your problem.”John Maxwell, Leadership Expert, Author, Speaker, Minister   As I see it . . . . . . . .The problem is not the problem The problem is not the problem . . . . the real pr...
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