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By Jeff Dowler, The Southern California Relocation Dude - Carlsbad
(Solutions Real Estate )
Comments 63
Snail Mail is Good Mail! In this age of technology many have come to rely on email, and texting, as a means of faster and more immediate communication.   And the somewhat derogatory term snail mail came into being, a dig at the pace at which the U.S. Postal Service moves our letters, cards, adver...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 35
 A special phrase that I use with many of my marketing posts is “market like you mean it.”  This has a multitude of meanings and one references cost. Marketing properly requires spending money.Online is the least expensive, and often, the most effective.  However, if one is marketing for listings...

By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 53
We often hear blanket statements about loyalty.  Quite often, people will say "loyalty is a thing of the past!"  "Loyalty is a luxury!" Or, "the only creatures on the planet who are loyal are dogs!" Loyalty is a byproduct of high trust relationships. The dictionary defines loyalty as faithful to ...

By Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC, ... a small office, delivering big service!
(Waters Realty of Brevard, LLC)
Comments 30
Okay, perhaps hate is too strong.  Maybe it is more like can't stand!   No, it is not a personal thing. No, it is not some anti-feminist thing. It is... the words, the phrase, the lack of information. In real estate the key to marketing is appealing to prospective buyers.  What do buyers seek?  W...

By Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
(Ludwig & Associates)
Comments 33
Negative People Will Not Make the Cut“It’s important to know who you want to take or not take with you on your success journey. Negative people will not make the cut.”Lou Ludwig Sales and Management Consultant,Success Tips, Speaker, Trainer and Author       As I see it. . . . . . . .Negative peop...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 40
Today everyone seems to be talking about content marketing as if it were a brand new concept, just discovered as the way to reach new customers and build brand recognition. That simply isn’t so.At least two companies were already using content marketing in the late 1800’s.  Dr. Oetker: In 1891, D...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 42
 How do you improve your marketing skills?  Marketing is a learned skill. Some have it naturally; some don’t. ActiveRain provides every member with the opportunity “to learn it.” Commenting on posts written by ActiveRain members is an ideal way to learn how to market and promote yourself. A comme...

By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 43
What I Learned This Week At ActiveRain ...April 16 - April 22, 2017. I learn something new every day at ActiveRain!  With this series, I try to highlight one post per day that gave me that “lightbulb” moment.  It could be something techie, something about Real Estate, about a place or person!  Or...

By Michael Jacobs, Los Angeles Pasadena Area Real Estate 818.516.4393
(Coldwell Banker Residential Brokerage)
Comments 92
Pee Pee, Poop and Not So Puny Pet Peeve Ponderings ActiveRain pal and pie provocateur Kathleen Daniels in her No Fooling Around, Let’s Get Real Contest has proposed we put our thoughts about pet peeves in writing.   I wondered about her motivation(as I often do). Hmm...For posterity’s sake?  Or p...

By Wanda Kubat-Nerdin, St. George Area Preferred Residential REALTOR®
(Specializing in Residential, Referrals & Relocation | PK Real Estate Utah South)
Comments 72
I'm better than you...Neener, Neener! Kathleen Daniel's March Contest: No Fooling Around April 2017 Let’s Get Real Contest really got me to thinking about things that really bug me in this industry when, at the same time, there are so many facets I love. That being said, here goes! One thing that...

By Ken Semler, Nationwide Custom Home Builder
(ExpressModular.com)
Comments 24
So, what do these three things have in common? While most would think not much, they actually do provide some similar benefits and at very different costs. The one thing they all do is provide a method to get exterior light to interior spaces, and each with a very different exterior appearance. T...

By John Meussner, #MortgageMadeEasy Costa Mesa, CA 484-680-4852
(Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA,)
Comments 61
Zillow Takes a Bite Out of Dual Agency "Beginning in May, 2017, Zillow Group, which includes both the Zillow and Trulia platforms, has decided to STOP accepting manual listing entries from real estate agents. What does this mean? It means that beginning in May, Zillow and Trulia will ONLY accept ...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 44
 Networking has always been a favorite method of marketing for me. Yes, it’s another “offline and very old school” method, but what a powerful way to become known and secure business.  The results have always been positive and steady flowing for me, and for that, I’ll always be thankful.Networkin...

By John Marshall - FORE!, Specializing in Golf Course Properties
(The K Company Realty)
Comments 23
Lessons Learned from a Hollywood Screenwriter - Over the years we come across a variety of different people, friends, family, acquaintances, classmates and more. Some come and go and some just seem to keep circling back around.We can learn (hopefully) from every interaction and from every single ...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce - Short Sale
(Keller Williams 414-525-0563)
Comments 38
 In the world of real estate and self employment you don't always find managers, clients and customers who sing your praises...give you an occasional pat on the Back...head...we all like to be told we have done a good job...gone the extra mile...marketed well....found the perfect house that the ...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 40
~ Facebook Marketing Tips ~Another week is winding down which means there is a new Facebook Fridays article to encourage you to go visit other Rainer biz pages (you do that each week...right?!) and perhaps even learn a few tips from the articles I found this week while surfing the web. Take a gan...

By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 46
To be successful in Real Estate, you need to have at the minimum laser sharp focus, superb client service, and great time management. These activities of course are in no particular order, all three must be done simultaneously. Peeves, I have so many, if I focused on them I could write a book. I ...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 34
The battle between long copy and short copy will probably still be raging when our great-grandchildren are adults.Some say you MUST have 2,000 words if you expect Google to find you. Others say that web visitors won’t read more than 200 words. Both theories have been proven wrong – over and over ...

By Corinne Guest, Managing Broker, The Choice of Professionals
(Barrington Realty Company)
Comments 26
Note I do not make this statement in reference to bought leads as experience tells me they are both poor leads, duplicated leads and leads forced to fill a form out to gain access to more information. I am talking about your own self generated internet leads.I have been working internet leads for...

By Pamela Cendejas, Second Self Virtual Assistance (928) 377-9966
(Second Self Virtual Assistance)
Comments 31
Dull to Dazzling - How to Make Your Website Attract Visitors A website needs to attract visitors.  It's your curb appeal and their first impression.  With a few tweaks and fundamental changes, you can take your website from dull to dazzling.   Things to do To Attract Website Visitors Social Media...
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