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By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 68
Do you run a Google search every week to see where you stand in relation to others who may be using similar or the same keyword phrases as you?  We’re listing agents, and I do those searches.I don’t write 3,000 word blog posts, but I have 7 of 10 titles on the first page of the SERP for Free Mark...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 23
Have you ever been reading along, thinking you understand those written words, and all of a sudden come to a screeching halt because it doesn’t make sense?That’s what happens when a writer uses an apostrophe to create a plural. It’s akin to putting a huge red stop sign right in the middle of the ...

By Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC, ... a small office, delivering big service!
(Waters Realty of Brevard, LLC)
Comments 13
You have all read or heard the old "Don't judge a book by the cover."   That is a very safe axiom for life.  Still, in the real estate business environment,  you will be judged, not by your cover, but in other ways.And that is to be expected.      You see, if you are a seller, the initial convers...

By Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR
(PK Real Estate Utah South)
Comments 45
Overpricing a Home. Whoa Nelly!  A new agent secured a listing, though it was overpriced. She showed it to home buyers a few weeks later, who called on the sign. They loved it! The home's list price was $250,000. Offer was $227,000.  She became excited about the idea of double-ending the sales tr...

By Amanda S. Davidson, Alexandria Virginia Homes For Sale
(Amanda Davidson Real Estate Group)
Comments 24
A New Beginning In A New HomeHannah was referred to me by a family law attorney that I knew through mutual friends. He already had an established relationship with an agent and we always joked at social gatherings that I was his second choice. I was his first choice with Hannah because we were si...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 34
~ Facebook Marketing Tips ~I did a serious purge this week on the FB groups I am a member of and it feels great to be down to a manageable list again. While they are a fantastic way to generate ideas, learn, network, and even pickup prospects, if we cannot manage them our effectiveness drops off ...

By Katerina Gasset, Get It Done For Me Virtual Services
(Get It Done For Me Virtual Services )
Comments 20
Most agents and brokers hire us to do two things:  1. Listing marketing, coming soon marketing 2. SEO and blogging  That is followed up by social media managing, branding, graphics, logos, e-books, funnels, lead magnets and landing pages...  Now for SEO- that is the long game. If you don't have t...

By Steve Loynd, 800-926-5653, White Mountains NH
( Alpine Lakes Real Estate Inc., )
Comments 46
Activerain the impact can be quiet. Its official I have quietly been blogging for 10 years. Since February of 2008 I have reached out to the great unknown. I have been sending text in to the black void of cyberspace, while it doesn’t always offer positive feed back. I have kept at it, because con...

By Corinne Guest, Managing Broker, The Best in Buyer Representation
(Barrington Realty Company)
Comments 25
Back in 2010 I was contacted by an English lady. She had been stalking my blog for 2 years. Finally their move back to Chicago was in process. They had lived in downtown Chicago before, had returned to England due to his job loss. With a new job here in Illinois, they were now renting in Lake Bar...

By Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton)
(RE/MAX Elite 513.520.5305
Comments 32
I'm somewhat a creature of habit.  If a company is treating me well, I'm their client.  Be it a store, a restaurant, a movie theater, you name it, you get customer service and I'm your customer.Liz is "addicted" to unsweetened ice teas from Dunkin' Donuts.  Most days she or I will swing through t...

By Paula McDonald, Magnolia Realty ~ Granbury, TX 936-203-0279
(Magnolia Realty ~ Granbury)
Comments 15
Before You Show, Get Your Ducks in a RowMany times, real estate agents are so eager to show a prospective buyer homes they don't take the necessary steps to have the client qualified and prepared to make an offer. In this day and age of impostors, scammers, and sometimes just uniformed buyers, Se...

By Cynthia Larsen, Independent Broker Serving Sonoma County, CA
(Safe Haven Realty)
Comments 23
Purchase Offer With a Flu Contingency?My client (buyer) was supposed to have a general home inspection done today. On Monday afternoon, I received a call from the inspection company, letting me know that the inspector was down with the flu. Could we reschedule or should we hope that the inspector...

By Carol Williams, "Customized Mentoring & Marketing Services"
(U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.)
Comments 58
"Be original. Be natural. Be good."I belong to a copywriting group on Facebook.  I saw a message yesterday morning from a gentleman named Ed Estlow and it really resonated with me regarding a question David Martin asked in Q&A Monday.The question asked by David was:  "Among the SEO and Blogger P...

By Pat Starnes, Brandon, MS, Broker Associate, ABR, 601-278-4513
(Front Gate Real Estate)
Comments 40
This is the stuff movies are made of...Years ago I represented a single mom in the sale of her home. Her family had outgrown their existing home and she wanted a larger home for herself and her two growing children. The home was perfect for a single person. The buyer was a single man who had been...

By Brenda Mayette, Getting results w/ knowledge & know-how!
(Miranda Real Estate Group, Inc.)
Comments 15
It's Valentine's Day and many are asking what I'm doing to celebrate.  The real answer is going on a listing appointment.  Yup!  I can't fabricate some romantic vision for you all.  That's it... while my husband and youngest head to their first love (softball practice), I'll be spreading the love...

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Platinum Properties)
Comments 26
Ask An Ambassador- Why Do I Love ActiveRain? ActiveRain allows new members to sign up as nonpaying members (Rainers) without a paid account but only getting limited services. That a good way that is to get your feet wet in the blogging world and to benefit from the knowledge that is shared each d...

By Candice A. Donofrio, 928-201-4BHC (4242) call/text
(Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker)
Comments 23
Professionalism Is Not An Orphan"She makes too many jokes - how unprofessional!""She doesn't think exactly like me - how unprofessional!" "Why is he dressed like THAT? How unprofessional!""You can't POSSIBLY know as much as I KNOW!" We humans love to pass judgement, don't we? In our business, the...

By Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton)
(RE/MAX Elite 513.520.5305
Comments 35
 The ActiveRain watercooler/Q&A section recently had a question about the many missing Rainers that have passed the 500,000 point milestone.  Where did they go and why?The answers are varied.  Agents come and go.  Business reasons.  Personal reasons.  Out of the business reasons.  Life happens.So...

By Beth Atalay, Cam Realty of Clermont FL
(Cam Realty and Property Management)
Comments 44
How Much Should I Offer on a Home?Buying a home is a major event in our lives and we want to make sure we’re doing everything right and not overpaying for our dream home. How do we know what that price is? It’s really not that complicated but time isn’t on your side as a buyer, just don’t take to...

By Jeff Dowler, The Southern California Relocation Dude - Carlsbad
(Solutions Real Estate )
Comments 60
Are You Presenting When You Should be Having a Consultation? While the difference may seem subtle, the value and impact of having a consultation is far more significant from a seller's perspective.  And it’s a mindset shift for many listing agents. I recently attended the CRS Sellabration in Dall...