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By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 30
Today everyone seems to be talking about content marketing as if it were a brand new concept, just discovered as the way to reach new customers and build brand recognition. That simply isn’t so.At least two companies were already using content marketing in the late 1800’s.  Dr. Oetker: In 1891, D...

By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 41
What I Learned This Week At ActiveRain ...April 16 - April 22, 2017. I learn something new every day at ActiveRain!  With this series, I try to highlight one post per day that gave me that “lightbulb” moment.  It could be something techie, something about Real Estate, about a place or person!  Or...

By Michael Jacobs, Los Angeles Pasadena Area Real Estate 818.516.4393
(Coldwell Banker Residential Brokerage)
Comments 75
Pee Pee, Poop and Not So Puny Pet Peeve Ponderings ActiveRain pal and pie provocateur Kathleen Daniels in her No Fooling Around, Let’s Get Real Contest has proposed we put our thoughts about pet peeves in writing.   I wondered about her motivation(as I often do). Hmm...For posterity’s sake?  Or p...

By Wanda Kubat-Nerdin, St. George Area Preferred Residential REALTOR®
(Specializing in Residential, Referrals & Relocation | PK Real Estate Utah South)
Comments 66
I'm better than you...Neener, Neener! Kathleen Daniel's March Contest: No Fooling Around April 2017 Let’s Get Real Contest really got me to thinking about things that really bug me in this industry when, at the same time, there are so many facets I love. That being said, here goes! One thing that...

By Ken Semler, Nationwide Custom Home Builder
(ExpressModular.com)
Comments 23
So, what do these three things have in common? While most would think not much, they actually do provide some similar benefits and at very different costs. The one thing they all do is provide a method to get exterior light to interior spaces, and each with a very different exterior appearance. T...

By John Meussner, #MortgageMadeEasy Costa Mesa, CA 484-680-4852
(Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA,)
Comments 53
Zillow Takes a Bite Out of Dual Agency "Beginning in May, 2017, Zillow Group, which includes both the Zillow and Trulia platforms, has decided to STOP accepting manual listing entries from real estate agents. What does this mean? It means that beginning in May, Zillow and Trulia will ONLY accept ...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 42
 Networking has always been a favorite method of marketing for me. Yes, it’s another “offline and very old school” method, but what a powerful way to become known and secure business.  The results have always been positive and steady flowing for me, and for that, I’ll always be thankful.Networkin...

By John Marshall - FORE!, Specializing in Golf Course Properties
(The K Company Realty)
Comments 22
Lessons Learned from a Hollywood Screenwriter - Over the years we come across a variety of different people, friends, family, acquaintances, classmates and more. Some come and go and some just seem to keep circling back around.We can learn (hopefully) from every interaction and from every single ...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 40
~ Facebook Marketing Tips ~Another week is winding down which means there is a new Facebook Fridays article to encourage you to go visit other Rainer biz pages (you do that each week...right?!) and perhaps even learn a few tips from the articles I found this week while surfing the web. Take a gan...

By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 46
To be successful in Real Estate, you need to have at the minimum laser sharp focus, superb client service, and great time management. These activities of course are in no particular order, all three must be done simultaneously. Peeves, I have so many, if I focused on them I could write a book. I ...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 34
The battle between long copy and short copy will probably still be raging when our great-grandchildren are adults.Some say you MUST have 2,000 words if you expect Google to find you. Others say that web visitors won’t read more than 200 words. Both theories have been proven wrong – over and over ...

By Corinne Guest, Managing Broker, The Choice of Professionals
(Barrington Realty Company)
Comments 24
Note I do not make this statement in reference to bought leads as experience tells me they are both poor leads, duplicated leads and leads forced to fill a form out to gain access to more information. I am talking about your own self generated internet leads.I have been working internet leads for...

By Pamela Cendejas, Second Self Virtual Assistance (928) 377-9966
(Second Self Virtual Assistance)
Comments 30
Dull to Dazzling - How to Make Your Website Attract Visitors A website needs to attract visitors.  It's your curb appeal and their first impression.  With a few tweaks and fundamental changes, you can take your website from dull to dazzling.   Things to do To Attract Website Visitors Social Media...

By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 49
Do you really expect ME to change? Get real. Kathleen Daniels has asked to share a pet peeve relating something with our business.  In my case it is clear.  My pet peeve is a business owner who admits he or she had a problem and needs my help but wants me to find the guilty and root them out.Let'...

By Amanda S. Davidson, Your Alexandria Virginia Real Estate Agent
(Amanda Davidson Real Estate Group)
Comments 70
Treat Others As You'd Like To Be TreatedReal estate is a profession that’s always changing; whether it be effective ways to market, evolving laws, or new technology to learn. If you’re in the industry you know change comes with the territory. One thing I haven’t seen change since entering the ind...

By Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience
(NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656)
Comments 26
 Thinking of "Flipping" a Chicagoland Home?   "Flipping" shows are increasingly popular on TV these days ..."Flip or Flop", "Masters of Flip", "Flip this House" represent just a small sampling of the shows currently on air featuring the buying, renovating and selling of homes within a short timef...

By Bill Gassett, Metrowest Massachusetts Real Estate
(RE/MAX Executive Realty)
Comments 177
 Dual Agency Offers No Benefits to Buyers and SellersFor those of you reading who are not real estate agents, dual agency is when one real estate agent represents both the buyer and the seller in the sale of a property.In some states, dual agency can be the two agents from the same company each r...

By Chris Ann Cleland, Associate Broker, Northern VA
(Long and Foster REALTORS®, Manassas, VA)
Comments 44
Developing Good Agent Relationships Even in the Worst CircumstancesIn 1993, I graduated with a B.A. in Speech Communication from George Mason University.  At the time, I was expecting I would be working behind the scenes in radio or TV.  Never in my wildest dreams did I think I would be a success...

By Mike McCann - Nebraska Farm Land Broker, Farm Land For Sale 308-627-3700 or 800-241-3940
(Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska)
Comments 90
I Made it! One Point after the other has finally added up to 500,000 points.Wait did I make it...or did we?   I would have to say "we"! A few years ago, 500k was a huge accomplishment in ActiveRain.  Nowadays... 500,000 is not unique...in fact I am the 588th or 589th person to earn that many poin...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 66
The “C” word is one that every real estate agent should learn and never forget.  Listing agents are marketing agents, and with each marketing task there must be “Consistency.”  Online and offline marketing require it.  It’s not an option. With online marketing, we market to Google, and the first ...
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