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By Maria Sapio, Real Estate Agent- Carlisle, PA. Mariasapio.com
(Berkshire Hathaway Homesale Realty)
Comments 16
Dennie is feeling anxious.  She and her husband were married for 47 years and lived in the same home for most of their marriage.  They raised three children there and now have 2 grandchildren.  Dennie's husband passed away 3 years ago and the family home has become a bit overwhelming for Dennie. ...

By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 43
What I Learned This Week At ActiveRain  April 15 to April 21, 2018. I learn something new every day at ActiveRain!  With this series, I try to highlight one post per day that gave me that “lightbulb” moment.  It could be something techie, something about Real Estate, about a place or person!  Or ...

By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 50
How well do you market your Open Houses? Well this one in Bel Air, CA was extreemly well marketed...I have heard agents across the country grousing that Open Houses do not work. People do not show up and it is just a waste of time. I have often disagreed publicly that I am of the belief that it d...

By Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents, Put 40 years of experience to work for you
(Lyon Real Estate)
Comments 23
This is the third time this month that a seller has told me they read a blog I wrote and decided to hire me. It makes me wonder how many other clients never say a thing. Many just say they found me online, and that could mean anything. They could have gone to one of those websites that lists top ...

By An Idabel OK Broker ~ Judi K Barrett, BA, Integrity Real Estate Services -IDABEL OK
(Judi Barrett~Integrity Real Estate Services~Idabel, Oklahoma)
Comments 28
If You Focus on the Chug Hole or Pot Hole (Location Language), You'll Fall Into It!Have you ever noticed that while driving a car, or riding a bike, if you focus on that chug hole or pothole as they are called in some areas, you'll hit it! Even though you're focusing on it to avoid it. Our bodies...

By Carol Williams, "Customized Mentoring & Marketing Services"
(U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.)
Comments 40
"Sometimes you deserve a second chance, not because you weren't fabulous the first time but because the timing and circumstances weren't quite right. You just got overlooked."-Carol Williams  Does getting Featured here in The Rain sometimes feel like a roll of the dice? Not anymore.  I'm always o...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 19
Real estate agents make all sorts of claims about their listings and about their services. Some of those claims - like saying that  your waterfront listing has the finest beach or the most beautiful view on the lake - are classified as puffery and are largely ignored by the general public. (That'...

By Joyce Marsh, Daytona Beach Florida, Certified Luxury Specialist and Interior Designer
(Premier Sotheby's International Realty)
Comments 37
Don't be afraid to congratulate your competition.I always try to congratulate my fellow Real Estate professionals when I read articles about them, or if they made a phenomenal sale or even when they get a really great listing.  We all like to be congratulated and like to be recognized for our acc...

By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
Comments 41
  (Bernie here) A recent shopping experience brought to mind “Singularity” and my ongoing discussions with Ron Segiel and others about the threat of advanced technology. The premise of Singularity is that technology and Artificial Intelligence (AI) will become so advanced that technology will tur...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 22
~ Facebook Marketing Tips ~How often do you check your Facebook Analytics? Did you know you could? A quick way is via the top menu on your FB Biz Page. Click on "Insights". From there you can get a quick snapshot of your FB reach, views, likes, engagement, new followers, ad/boosted information, a...

By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
Comments 34
This week, we direct our focus to listing videos.  First of all, we like to use interactive 3D tours, aerial videos, and slide-shows as visual marketing pieces for listings, with the addition of a lifestyle video to highlight the “feel of the property.”  The effort is to attract the right buyer ...

By Robert Siciliano, Realty Security and Identity Theft Expert Speaker
(IDTheftSecurity.com Inc)
Comments 32
All of us have cell phones these days, and if you are like the vast majority of the population, you access everything from social media to banking information right from your mobile phone. However, if you do this, which everyone does, you are putting yourself in the position to get hacked. With o...

By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 51
Staging Myths & MisunderstandingsLast year I read a post that discussed seeing past staging when buying a home.  And that may be true when viewing a model home. A buyer needs to be realistic in that their own furniture and design may not yield the same effects as that selected by a professional i...

By Paula McDonald, Magnolia Realty ~ Granbury, TX 936-203-0279
(Magnolia Realty ~ Granbury)
Comments 69
The Accompanied Showing ~ No Thank You!We have all been there as agents right? The Seller wants us to be present at each and every showing. Is this really feasible and the other question, is this a strategy that is conducive to a potential sale? My short answer is no on both accounts. Of course t...

By Amanda S. Davidson, Alexandria Virginia Homes For Sale
(Amanda Davidson Real Estate Group)
Comments 32
Are you in search of your dream home? House hunting can be an exciting experience. You get to tour different houses for sale in Kingstowne VA. But how many should you see before making an offer especially considering a house is a huge investment? The answer is there's no magic number! It depends ...

By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
Comments 42
 We're working on some new customized marketing plans for upcoming listings.  And while we know that the buying process is a mixture of emotions and logic, we really were struck with the Yin Yang aspect of getting a house ready to list. When things are second nature to us, we tend to forget the p...

By Tim Maitski, Truth, Excellence and a Good Deal
(Atlanta Communities Real Estate Brokerage)
Comments 20
 Getting Your Spouse on BoardKey Points Having a supportive spouse makes all the difference  But do what you do because it feels like it's your purpose in life There's a reason for everything  I saw this posted the other day on Ryan Fletcher's Facebook. It is so true. I couldn't have said it bett...

By Chris Ann Cleland, Associate Broker, Bristow, VA
(Long and Foster REALTORS®, Gainesville, VA)
Comments 34
Cut From the Same Cloth?Don't you hate it when are going out on a listing appointment and a seller doesn't want to hear what makes you different from any other agent in town.  They just want to hear what you charge.  You just know, right there, that you have a penny pincher.  They fail to look at...

By Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton)
(RE/MAX Elite 513.520.5305 www.LizTour.com)
Comments 12
If you read us regularly, you know we love blogging niches.  Greater Cincinnati patio homes drives a lot of my blogging topic selection.  That niche sets us well apart from our competition for any buyer (or seller) searching for patio homes.But within our niche we have another niche, and that's n...

By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 35
 Maintaining the reality of your public persona and your real-life persona could be a delicate balance. Hard to believe, but many agents do not get the concept of what you write about, what they post about is in the public domain. Just to give you an example, I Google Endre Barath and Endre Barat...
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