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Luxury Real Estate Branding: Is Your Brand Formal or Informal?

Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com)
In luxury real estate personal and company branding, brand positioning is determining how best to amplify and clearly communicate the difference between you and your closest competitors. In general, your brand position is the summation,…

Seller couldn't stop complaining about previous realtor he interviewed

Pacita Dimacali - ePRO, SRES, CDPE, MBA Alain Pinel in Alameda County CA (Alain Pinel)
Some of you who work with relocation companies know that the sellers are usually given three choices of realtors to interview prior to listing. It can be an extensive and exhaustive process, especially when completing the mandated Worldwide ERC..

Crashes and Caches and Cookies-Oh My! The AR Road's Under Construction

Michelle Carr-Crowe 408-252-8900 Luxury Silicon Valley Homes San Jose Cupertino, Michelle Carr's San Jose Homes,Cupertino Schools (Just Call 408-252-8900 Lynbrook Homes Cupertino KW)
Crashes and Caches and Cookies-Oh My! The AR Road’s Under Construction By Michelle Carr Crowe, Silicon Valley real estate guide selling homes in San Jose Crashes and Caches and Cookies-Oh My! The AR Road’s Under Construction. If…

Going out of town Listing Agent? Keep the basics in mind.

Debb Janes~Realtor® Camas, Washington EcoBroker (The Carl Group, LLC)
Going out of town Listing Agent? Keep the basics in mind. Yes, Listing Agent you deserve to leave town for the weekend. In fact, we all do from time to time. However, if you have active listings there are some basics you need to keep in mind…

Have we gone too far with technology based marketing?

Richard Weisser, Richard Weisser Coweta Newnan Homes for Sale (Better Homes and Gardens Real Estate Metro Brokers)
I am in the market for a new guitar amplifier so I decided to do a little web research. I visited a few online sites, and I finally found a decent amp at a fair price. But like all significant purchases I make, I decided to sleep on it. Imagine…

Bob Stewart @ Active Rain Interviews RE/MAX CoFounder Dave Liniger

Cheryl Ritchie Southern Maryland 301-980-7566 (RE/MAX Leading Edge www.GoldenResults.com)
Bob Stewart @ ActiveRain Interviews RE/MAX CoFounder Dave Liniger. The focus? His book and his recovery. The best part? All of it. It was great. If you attended late or missed the event, enjoy my notes. Here you go! Events…

Everybody loves comments and so do I! But...

Connie Harvey Realtor Nashville TN Real Estate (Pilkerton Realtors)
Everybody loves comments and so do I! But… Don't get me wrong. I really do love comments. I love being featured. Those little gold stars make my day. So what was I thinking writing two featured posts the week before I leave on my big trip?..

Lawsuit: BofA Lied To Homeowners Seeking Loan Modifications

Bill Ladewig Your FHA Guru - FHA and VA Loans Since 1970
MORTGAGE INTEREST RATE LOCK ADVISORY June 18, 2013 2:30 PM PST Click for Updated Lock Advice 7 Day Mortgage Interest Rate lock or Float Advice: LOCK The cost for a 3. 50% mortgage based on Mortgage Backed Securities are down 0. 01 point..

You Aren't Selling a Mausoleum, You're Selling a Home!

Mona Gersky, GRI,ABR~MoonDancer Realty~ Western NC Mountains (Buyer & Seller Representation)
Just how many people does it take to show one small house? You have the buyers, of course… their daughter (grown up and former client now friend… that's cool), me-their Buyers' Agent ( well yeah! ), the listing agent and Mr and Mrs Seller. Add to…

CALLING ALL SALEM OREGON REALTORS

Belinda Spillman Colorado Real Estate Professional (Aspen Lane Real Estate LLC)
Hello Rainmakers! I have a client who wants to move to Salem, Oregon and we are trying to find a Realtor for her to use. I told her about ActiveRain and the over 320, 000 members nationwide. I told her that I was sure I would be able to find a…

Too Much of A Good Thing Can be a Little BEE-zar

San Diego Real Estate Voice authored by William Johnson GRI CRS e-Pro CDPE (RE/MAX Associates)
Too Much of A Good Thing Can be a Little BEE-zar While taking photos around the Newport Bay in Rhode Island and visiting one of the coastal hotels along the water, I was seeing things in the lens that made focusing to get a clear shot of a racing…

What's this about my hat? Marketing strategy or necessity?

Hella Mitschke Rothwell (R) HI & CA Broker/Owner/REALTOR® (Hawaii #RB-21268 & Calif. #01772851 )
Branding? A hat? Who knew? The first thing I did when I came here to Hawaii earlier in June, is to buy THAT HAT at Nordstrom's. It was love at first sight. In the beginning, I wore that hat because: 1. Strong Tradewinds mussing up my hair…

Real Estate Agents, How Do You Sound On The Phone?

Candy Miles-Crocker Realtor Real-Life Real Estate Training (Online Real Estate Training)
Attention all listing agents… if the showing instructions state that real estate agents must call you to make an appointment to see the listing, please act like you are remotely interested in talking with me… because you certainly don't sound…

Fluff or Function? What Does Your Website Really Need?

Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235, Pamela Cendejas - Second Self Virtual Assistance (Second Self Virtual Assistance)
Do you know what’s effective on your website and what’s overkill? Do you know what features and functions your audience responds to and what turns them away? Your goal is to provide a great user experience. Unfortunately, not all…

List for Free? Buyer Rebate? Discount Listing Fee?? Illegal? Or Just Unpopular??

Lenn Harley, Real Estate Broker, Virginia & Maryland (Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate)
Lenn Just Had An Epiphany!!! You don't always "get what you pay for" Sometimes you just pay more for what you could have gotten for less. Seems to me that we have a lot to think about with running our own business. Concerning ourselves with the…

New to Blogging in the ActiveRain Community Site Across America

New Hampshire Relocation-Views and News Information By Dale (Baker Energy Audits and Commercial Properties Inspections)
New to Blogging in the ActiveRain Community Site Across America being new to the ActiveRain site, I'm sure you want to be successful with your blogging here in the AR community! I would like to start out this post first, by saying Welcome to all…

Did they REALLY just say that? Is that a FAIR HOUSING Violation?

Ellie McIntire, CDPE Howard County Homes for Sale (Ellicott City Clarksville Howard County Maryland Real Estate)
Did they REALLY just say that? Is that a FAIR HOUSING Violation? I just called Centralized Showing Service to make an appointment for a large 4 bedroom home, new to the market in Howard County, MD- the premium destination for families moving to…

ASK AN AMBASSADOR: 10 Active Rain No No's To Avoid!

Liz and Bill Spear RE/MAX Elite Warren County Ohio: Cincinnati to Dayton, Liz and Bill Spear (513.265.3004 www.LizTour.com)
Ask An Ambassador: 10 ActiveRain No No's To Avoid! When you first start out in ActiveRain, there's plenty of opportunity to learn from ActiveRain University, other bloggers, etc. But some things may not get expressed clearly and early, so…

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