Climbing the Property Ladder - 08/31/06 05:40 PM
I was watching one of my favorite programs this weekend, the Property Ladder on TLC, and it never ceases to amaze me the naivety of people who try to take advantage of the real estate market. If you haven't seen it, the program takes a new "real estate investor" that buys … (1 comments)
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You've Been Zillowed - 08/31/06 05:10 PM
A very timely article in RealtyTimes this week featured an article about a homeowner that lost the sale of their home to buyers that would not be convinced that the data presented on Zillow was innacturate. This You've Been Zillowed article raises an interesting point. How reliable is the information that … (2 comments)
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So um... Why Seattle? What do they have the we don't? - 08/31/06 11:51 AM
A number of years ago Porter put forth the premise that specific inherent resources in an area eventually spawn unique technology. His concept was formalized in the Porter diamond which evaluated the impact of the unique resources of an area, the education and skill base of the workers, geographic and natural … (1 comments)
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Two new real estate mapping search engines - 08/31/06 12:53 AM
Scrolling through the Future of Real Estate Marketing Blog this evening, it amazes me that the flow of innovation is never-ending; especially in the field of real estate. I visit the site every once in a while to make sure that I am up on the latest technology. During this visit, … (0 comments)
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Track your real estate marketing ROI - 08/30/06 07:06 PM
The National Association of REALTORS® published a report last year that indicated most real estate agents spend between $1,000 and $10,000 annually on marketing across a variety of mediums. In looking at the data, agents spent a lot on signage and flyers, as well as an ever-growing amount on internet advertising. … (1 comments)
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Housing is slowing and rents are going up. - 08/30/06 11:06 AM
An interesting phenomenon has been going on across the country. Housing transactions are going down, and rental rates are going up. I think we are all feeling the burn from a much slower transaction market. Properties are sitting longer, and aggressive range pricing now results in expired listings.
The phenomenon that … (6 comments)
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Who Do You Put in Your Drip Campaign? - 08/30/06 01:44 AM
Steven Covey and others talk about your sphere of influence and sphere of control. Network marketing groups talk about your personal network and the hundreds of people that you know. All of these lessens tell us that every point of human contact that we make may eventually result in a client … (4 comments)
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FSBO’s Prospecting, It’s All About the Relationship - 08/30/06 01:30 AM
I was reading the other day that most For Sale By Owner properties receive between eight and fifteen calls per day during the first few weeks of their listing. Unfortunately, almost all of these calls are from hungry real estate agents that are looking to get a listing.
With all of … (3 comments)
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Is it the Lead or is it the REALTOR®? - 08/29/06 06:28 PM
I posted a bit earlier about the cost of buying leads from lead generation companies and in reading a lot of correspondence and feedback about these services, it appears that there is a lot more to getting a sale than just buying a lead. If you look at how different companies … (1 comments)
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Add new construction to your website - 08/28/06 04:36 PM
There was an article in Realty Times this morning about a real estate company that is differentiating itself by featuring not only used inventory from the MLS on its website, but also all of the new construction that they can find. The service is part of HER Real Living and their … (2 comments)
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Adapting to Technology and Adapting to the Threat... RedFin or Zillow? - 08/25/06 05:41 PM
One of the goals of this site is to give the independent real estate agents the tools to keep their business running as the industry changes. New internet technologies are popping up daily to address inefficiencies in our current business practices, and it is sites like ActiveRain that help us adapt … (2 comments)
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Search Engine Optimization for Real Estate Blog Marketing? - 08/24/06 06:43 PM
One of the principals of Real Estate Blog Marketing called me today to discuss either becoming a client or an affiliate of their service. This is actually the first time that I have heard of a marketing consultancy that specifically offers advice on how to maximize search engine placement of your … (4 comments)
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My coach sold me an E-book. Can't I do the same thing? - 08/24/06 05:23 PM
In reading an article entitled: E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper on MarketingProfs.com today, I realized that e-books are used very effectively by the top producing agents in our industry, but are still a complete mystery to the rest of us. The article details the benefit … (1 comments)
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Blog Your Home, an Interesting Approach to FSBO Prospecting - 08/24/06 01:56 AM
In searching the net this afternoon, I came across BlogYourHome.com. This San Diego based company has an interesting approach to real estate marketing. They don't currently have their website fully built out, but the concept is simply that they approach home sellers and develop a blog that focuses on the property's … (2 comments)
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More Proof that Blogging is Here to Stay - 08/23/06 02:01 PM
As if we needed more proof, RealtyTimes published a great article about blogging and the real estate agent. The article actually features a specific blog, AgentCEO.blogspot.com but once again details how useful this new medium has become for real estate professionals. Highpoints of the article are quotes from AgentCEO:
"Top agents have … (2 comments)
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Interesting Take on Referral Strategy - 08/23/06 01:46 AM
John Jantsch had an interesting approach to getting referrals. His strategy is to create co-branded relationships with as many different businesses as possible. In looking at his blog post on http://www.DuctTapeMarketing.com/weblog.php his recommendation is to find the unique relationship with business partners where you provide them with a small free offering in exchange for … (1 comments)
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Listings by Cell Phone, How are We Using Them? - 08/22/06 11:46 PM
A couple of services have popped up lately that appear intriguing in their use of cell phones to push listing information to clients and lead data to REALTORS®. The service that got my attention was the cellsigns an their mobile agent system. Now we were playing with this type of service … (0 comments)
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How expensive is it to buy online leads? - 08/21/06 06:35 PM
I have always been a big proponent of investing in your own business so that leads come to you instead of paying a lot of money for somebody else to collect a lead and charge you for it. My position has been that if you invest in yourself and your prospecting … (7 comments)
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Does my website give me a return on my investment? - 08/20/06 12:25 AM
We have all been told that if you want to work in real estate these days you need an effective website. This is great advice, but the caveat is that you need a website that can help you collect leads. Before I go further, I want you to take a look … (9 comments)
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A few of the things that I think effect search engine placement - 08/18/06 06:44 PM
So we have all heard that in order to get more clients on the net, we need to have high search engine placement. This message has been so pervasive that search engine optimization has now become a multi-million dollar industry. REALTORS® are now spending thousands of dollars trying to increase their … (4 comments)
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Shout out to my Homies - 08/18/06 12:25 AM
I have spent some years working with different companies that provide real estate agents with web development services or canned web templates. Many of us started with basic website providers and moved up as technology changed. Some of us now enjoy AdvancedAccess. Other of us have employed Z57 or Al a … (1 comments)
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Great ideas from a lovely colleague - 08/17/06 04:39 PM
I was having a conversation with a wonderful REALTOR® this afternoon. Her challenge is that she services a vacation community where the largest segment of the market is occupied by second homeowners that own vacation property in her area and live elsewhere. Instead of trying to compete for the business of … (2 comments)
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Different ways to get referrals. - 08/17/06 01:59 PM
I posted a couple of days ago some basic guidelines on how to get more referrals. My points were primarily around the number of times you should let a contact, prospect, or client know that you would like a referral. For me, the best time to ask for a referral is … (5 comments)
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Is it slow everywhere, or is it just me? - 08/17/06 01:11 AM
It seems like everywhere you turn right now there is more and more press about how the market has shifted. The NAR reports that confidence in builders is low and that the housing market index is a low as it has been in 15 years. My question to you is: are … (11 comments)
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But I don’t want to give you my email address - 08/16/06 08:58 PM
Consider this scenario. You are new to the industry and have found that hosting open houses is one of your best sources for leads. You also understand that online marketing and drip email are your most cost effective component of your prospecting engine. However, every time you ask for a visitor's information they … (7 comments)
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Has anybody seen the newest Prudential / Yahoo advertisement? - 08/16/06 12:31 AM
The focus of the ad is that Prudential now has a new Yahoo feature that allows sellers to see how many buyers are looking at homes in their price range in their neighborhood. The Yahoo tool is called Online Seller Advantage. I spent some time on the Yahoo Prudential Page this … (0 comments)
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Broker Agent News Published My Article!!! - 08/16/06 12:05 AM
I have mentioned a couple of times that I am a big fan of Broker Agent News and their lead generation and marketing newsletter. Well, they are publishing one of my articles this week which means that they are now my NUMBER ONE FAVORITE NEWSLETTER.
The article is about prospecting systems … (6 comments)
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Are You Subscribing to Realty Success - 08/15/06 07:11 PM
How many marketing magazines and newsletters do you currently subscribe to? For me, I get spammed and mailed at least fifteen different periodicals or newsletters per day. Many deal with real estate, others deal with marketing. Just a few have something to do with sailing. Regardless, here is one of the … (0 comments)
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Here Comes NARdi Gras - 08/15/06 06:43 PM
So have everybody signed up for NARdi GRAS yet this year? http://www.realtor.org/Convention.nsf The annual real estate conference is being held in New Orleans on November 10-13, and I guess it is still on. Looks like George Bush Sr. (one of my personal heroes and not to be mistaken with his son) … (0 comments)
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A New Real Estate Market Means it is Time to Change Focus - 08/15/06 06:33 PM
I have been trying to come up with new tools and techniques to take advantage of the recent shift in the real estate market. I view the shift as just another part of the business cycle. It goes up and it goes down; historically over a twelve year cycle. So now … (3 comments)
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Rules for Referrals - 08/15/06 06:02 PM
… (3 comments)
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Keep Your Commission in a Down Market - 08/15/06 01:48 AM
I posted this suggestion on my other blog http://realtorleads.blogspot.com/ but I wanted to share it here as well. For some time, I have been exploring the effect that commissions have on how fast a property sells. In times of growth, it turns out that you can sell a property faster by … (11 comments)
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Appraisals and art, and sometimes it is painful - 08/14/06 09:38 PM
In reading a Realty Times article this afternoon, I couldn't help but reflect that problems with insufficient appraisal nearly ruined two transactions for me this year. In the shifting market, it is becoming a much more prevalent problem, but it is important to remember that appraisal is an art and not … (1 comments)
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Cool idea from a local agent - 08/14/06 12:54 PM
An exceptional agent in my area came up with a great giveaway that will not be discarded and ensures differentiation. The agent had a problem with their natural gas meter and quickly found out that you need a special wrench in order to turn off the gas. Unfortunately, very few people … (1 comments)
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Pretty Good Marketing Blog - 08/14/06 12:41 AM
While surfing the web this evening, I came across one of MoningStar's newer real estate marketing blogs. The most recent post: "Why Should I Choose You?" caught my attention.
The blog has some great guidelines and pointers on how to better market your business and increase your lead collection activities.
… (4 comments)
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Which franchise has the best marketing support? - 08/13/06 11:30 PM
From my observation, First Team Real Estate here in California has a system that matches the best. On a weekly basis they place a full page ad in the Orange County Register. The advertisements feature a selection of available properties that range from entry-level condos to opulent multi-million dollar mansions. (Not … (3 comments)
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Why would I want a podcast? - 08/13/06 01:27 PM
An associate asked the question, is a real estate listing really cool enough to have a podcast? Is it really necessary? In response, I say: Think of it in terms of adding audio and interactive video to your virtual tour. By adding a video or audio file to your listings, potential … (2 comments)
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Cool podcast idea - 08/13/06 12:04 AM
All, I just wanted to point out how excellent Rory Siems website and podcast tools are. His Podcast page http://rorysiems.podomatic.com/ is used to both help showcase homes as well as give his clients a voice to personally describe the features and benefits of the beloved abode. It think this is an … (4 comments)
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nuturing the prospect into a client - 08/12/06 11:53 PM
Simple Example:
Okay, so you get a potential client that request one of your free reports, but makes it clear that he has no interest in buying or selling a home at this time. You send out the report the next day and follow up in a week to make sure that … (2 comments)
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Secrets of the Successful Agent - 08/12/06 11:17 PM
I am a big proponent of the prospecting engine concept, and wanted to point out that it is the foundation for every marketing program that you have heard about. Think about a prospecting engine as a machine where you put in a cold lead, it contacts, nurtures, educates, establishes a relationship, … (3 comments)
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Off topic, but I just wanted to provide an update - 08/11/06 11:29 PM
So I know that this is off topic, but I am still very upset by the thought that our government gave amnesty to a drug dealer and provided free passage to Texas (this time without the 800 pounds of marijuana) to testify against two border patrol agents. The Friends of the … (0 comments)
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Time for a Video Blog to Generate Leads - 08/11/06 03:27 PM
So I came across this video web service this morning and I wanted to share it with the group. We all know about blogging.... in fact you are reading one right now. The tool that I found is a VBLOG. In reading about it, the Vblog is similar to a blog, … (1 comments)
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History of RSS and the Blog - 08/10/06 06:11 PM
I know that we are all very excited about blogging, RSS feeds, as well as the notoriety and continual stream of listings that will accompany posting our thoughts and dreams on the net.
But how did it all get started?
Brent Hill wrote a great article that was published on one … (0 comments)
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sexiest real estate agent - 08/09/06 11:50 PM
So I was reading this post on rainy city guide about the sexiest real estate agent announcement from Inman www.inman.com. Apparantly, "sexiest real estate agent" was actually searched on Google more than 2.5 million times last month. Rainy city guide seems to have placed very high and http://www.ibsteam.net/ seems to be well … (7 comments)
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marketing through podcasts - 08/09/06 10:36 PM
Okay, now for something a little more on-topic. Did you know that podcast technology has moved from needing external cameras, recorders and photo-editors to a tool that you can record and post with only a few clicks of your mouse? For those of you who are just learning about podcasts, these … (1 comments)
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I usually post about real estate marketing, but this one pissed me off! - 08/09/06 10:30 PM
Have you heard about this news story? Two border patrol agents in Texas HAVE BEEN CONVICTED and are facing twenty years in prison for CHASING a drug smuggler that had 800 pounds of marijuana on the border. The two agents chased a drug smuggler at the border and when they tried … (1 comments)
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