Brian Nelso's Blog

I have spent some years working with different companies that provide real estate agents with web development services or canned web templates.  Many of us started with basic website providers and moved up as technology changed.  Some of us now enjoy AdvancedAccess.  Other of us have employed Z57...

I was having a conversation with a wonderful REALTOR® this afternoon.  Her challenge is that she services a vacation community where the largest segment of the market is occupied by second homeowners that own vacation property in her area and live elsewhere.    Instead of trying to compete for th...

I posted a couple of days ago some basic guidelines on how to get more referrals.  My points were primarily around the number of times you should let a contact, prospect, or client know that you would like a referral.  For me, the best time to ask for a referral is every time you make contact wit...

It seems like everywhere you turn right now there is more and more press about how the market has shifted.   The NAR reports that confidence in builders is low and that the housing market index is a low as it has been in 15 years.   My question to you is: are you now feeling it in every market, o...

Consider this scenario.  You are new to the industry and have found that hosting open houses is one of your best sources for leads.  You also understand that online marketing and drip email are your most cost effective component of your prospecting engine.  However, every time you ask for a visit...

The focus of the ad is that Prudential now has a new Yahoo feature that allows sellers to see how many buyers are looking at homes in their price range in their neighborhood.  The Yahoo tool is called Online Seller Advantage.  I spent some time on the Yahoo Prudential Page this evening, but I thi...

I have mentioned a couple of times that I am a big fan of Broker Agent News and their lead generation and marketing newsletter.  Well, they are publishing one of my articles this week which means that they are now my NUMBER ONE FAVORITE NEWSLETTER.  The article is about prospecting systems and de...

How many marketing magazines and newsletters do you currently subscribe to?  For me, I get spammed and mailed at least fifteen different periodicals or newsletters per day.  Many deal with real estate, others deal with marketing.  Just a few have something to do with sailing.  Regardless, here is...

So have everybody signed up for NARdi GRAS yet this year? http://www.realtor.org/Convention.nsf  The annual real estate conference is being held in New Orleans on November 10-13, and I guess it is still on.  Looks like George Bush Sr. (one of my personal heroes and not to be mistaken with his son...

I have been trying to come up with new tools and techniques to take advantage of the recent shift in the real estate market.  I view the shift as just another part of the business cycle.  It goes up and it goes down; historically over a twelve year cycle.  So now that we have hit the top of the r...