Value-Added Video - 11/30/06 07:26 PM
If you serve the relocation niche or a community where there is a large population of vacation homes, an interesting approach to offering a value-added service would be to offer a comprehensive video tour for specific VIP clients that are interested in a specific listing. My thoughts would be that the … (0 comments)
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Something to waste a little time over the holiday - 11/22/06 01:49 AM
It's the week of Thanksgiving and nobody is interesting in buying or selling a property. All of you clients have the holiday on their mind and have said that they will get back to their search/sale, next week after the mahem of the holiday winds down. If you are stuck in … (4 comments)
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Wait, you look just like..... - 11/21/06 11:01 AM
Because of the holiday this week is unusually slow on both the real estate and the marketing front. For those of us that still have a lot to accomplish on our to-do list, it is a great time to get caught up. However, it is also a great time to enjoy … (8 comments)
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Ten Rules To Improve Your Press Release - 11/20/06 01:05 PM
There are a number of ways to break specific rules of journalistic writing to increase the likelihood that your press release gets picked up. Here are a few that you can't, and many that you should.
1- Write your press release for the people who are going to read it. This may … (2 comments)
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Cool Mashups for Real Estate Professionals - 11/20/06 02:07 AM
In surfing the net this evening in my never ending search for cool marketing tools to add to 4MySales I came across a couple that I want to share with the ActiveRain community. The first is a mashup that was developed by IIProperty that compares your current rental rates with the … (2 comments)
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Real Estate widget for your client's desktop - 11/20/06 12:53 AM
A while back I had written that I was playing with the idea of creating a way to put the 4MySales client's message in front of their prospective clients when they are most likely to be shopping for a home. The biggest challenge with this statement is that most people now … (2 comments)
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CONTEST: BEST MARKETING TOOL - 11/17/06 05:45 PM
The ActiveRain community has so many great suggestions on how to attract more listings that I thought it would be fun for us to see who has the best, most creative and most effective marketing tools or approaches to get new clients.
Submit your ideas below, and comment if you see one … (0 comments)
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Turning prospects into clients - 11/17/06 02:11 PM
As you may or may not be aware, I am a big proponent of the Prospecting Engine concept, and I found this great graphic on Marketing Profs that depicts the concept pretty well. If you are not familiar with the concept of a prospecting engine, it is based simply on the … (0 comments)
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The Signs They are a Changin’ - 11/16/06 01:38 PM
I wrote about this on my other blog this morning, but I feel it bears repeating. I was strolling around my neighborhood this morning walking past sign after sign posted in the healthy grass of my neighbors yards when it struck me. Every real estate for sale sign in my neighborhood … (0 comments)
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Online Social Networks Tap Into a Deep Human Need - 11/15/06 05:53 PM
As participants in ActiveRain, we all are growing to understand the impact that technology and online social networks are having on how we do business. We all enjoy the blogs and the "virtual" relationships that we are forging with this group, and a recent article in the Mercury News best stated … (3 comments)
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Get newspapers to syndicate your blog - 11/14/06 08:42 PM
I was on the Pluck social networking site a couple of days ago for a project that I was working on and ended up finding a great tool for real estate bloggers who want to syndicate their blogs and spread their reach. The tool is called BlogBurst and it essentially syndicates … (4 comments)
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New technology for REALTORS... Mashups and Widgets Galore - 11/14/06 02:12 AM
I spent most of the day learning about the newest technology for online social networks and real estate. As a result, I have an overwhelmingly strong desire to buy and Xbox 360 and break out the old Roller Blades.... I am sure the desire will pass.
I do however want to … (2 comments)
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Great tool to check your placement in Search Engines - 11/13/06 01:37 PM
One link leads to another link which in turn leads to another link. This is the way of the world wide web these days, especially with blogs. In searching for new and cool marketing tools this morning I ended up clicking on a link which lead me to another link which … (0 comments)
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Tips and Tricks to deal with the media - 11/13/06 11:04 AM
This article has been circulating on a number of different marketing websites, and I thought it would be appropriate to share with all of you. Although most of us don't engage journalists often, it is good information on how to deal with the press and how to leverage any contacts that … (0 comments)
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Cool tool to take advantage of the long tail - 11/13/06 12:42 AM
I cam across a great tool yesterday evening that was recommended by our own Mary McNight that helps you identify and optimize the long-tail traffic that is driven to your site. The tool is in called HitTail and is in Beta testing right now.
The premise of the tool is pretty … (2 comments)
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MSN and NAR Both Say It's a Buyer's Market - 11/12/06 01:54 AM
I was on MSN tonight and the top story on the front of the web page was about the current housing market. The article was entitled A Buyer's Market and it details how now that some affordability has come into various areas that home buyers have a great opportunity. The article … (7 comments)
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Using Hot Buys to attract clients. - 11/10/06 02:09 AM
An approach that one of my colleagues is getting great success with is a monthly HOT BUYS email newsletter. This newsletter is something that he compiles every month. It details ten listings that for some reason or other offer great value for his prospective clients. The HOT BUYS may be REO … (0 comments)
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A Goal Without A Schedule is Just a Dream - 11/10/06 01:52 AM
There are many books, publications, speakers, and motivators that make money preaching the steps to success. Some are right on the mark, others have so little logic that they nearly exist on an ethereal plane. However, almost all resources that teach success, focus on the importance of setting goals. Even more … (0 comments)
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My Frustration - 11/07/06 12:41 AM
It does frustrate me these days when people bad mouth real estate professionals for trying to make a living. I was reading the real estate blog in the Orange County Register, which by the way is a great blog to keep updated on the goings on in the county, and was … (0 comments)
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Improve your listing presentation by increasing pleasure and reducing pain - 11/02/06 06:05 PM
I forget the researcher that originally developed the theory that humans will move away from stressors that cause pain and toward stressors that increase pleasure. However, a great article by Will Dylan this week in Broker Agent News points out how you can use this theory to increase your close rates … (8 comments)
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Differentiate yourself this holiday season - 11/02/06 01:06 AM
As the holidays rapidly approach… okay, we just had one… but as the other holidays approach one of the great marketing approaches once again becomes very timely. My suggestion to differentiate yourself from the competition is to take advantage of the holidays by providing prospects with holiday-specific community guides. Zagat is … (1 comments)
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It’s Working! It’s Working!!! - 11/01/06 04:46 PM
Many of us have been blogging for some time and using this great forum to express our views, interact with our peers, discuss and learn about our industry, and…um... oh yeah… increase our online presence and search engine rank. Well, for me personally, my continual commentary on all things real estate … (0 comments)
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Soft Barriers as an approach to online lead collection - 11/01/06 01:34 AM
I was surfing the Real Estate Tomato’s blog this evening as I was following the trail of the scary real estate carnival, and I came across a concept that I feel needs to be repeated because of its importance in online marketing. The concept as eloquently described by the Tomato is … (0 comments)
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