leads: Expired Listing Leads… Everything Must Go Regardless of Loss, Cost, or Value - 01/03/07 06:36 PM
It's the new year and everybody is having a sales. In real estate this applies to many of the vendors of different services; including those that help identify expired listing leads. I am of course speaking of the RedX expired listing lead service that interfaces with your MLS to provide a … (2 comments)
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leads: So how many leads per week does your service give me? - 12/11/06 04:18 PM
I receive this question at least three times per week about the 4MySales.com system, and every time my reply is about the same. My reply usually goes: "What if instead of charging you thousands of dollars for me to find a willing client to buy from you I could give you … (0 comments)
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leads: CONTEST: BEST MARKETING TOOL - 11/17/06 05:45 PM
The ActiveRain community has so many great suggestions on how to attract more listings that I thought it would be fun for us to see who has the best, most creative and most effective marketing tools or approaches to get new clients.
Submit your ideas below, and comment if you see one … (0 comments)
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leads: Great suggestion on how to help your clients send you leads - 10/27/06 01:45 PM
I read a great suggestion the other day that I wanted to share with everybody. An agent had written in with the explanation about how they work with their client as a marketing partner which helps to sell the home and increase the market presence of the agent. The approach is … (20 comments)
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leads: Six ways to keep your website simple and increase sales. - 10/10/06 02:53 PM
The title of this post is the title of an article that I read this week in Marketing Profs. The details of the article are worth repeating because I feel it is important that real estate agents get the most activity and sales leads from their website, regardless of the template … (0 comments)
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leads: The key to attracting more clients - 10/05/06 12:48 PM
Darryl Davis published an article this week in Broker Agent News that provides some great insight into how you should approach your business. His premise is simply that the office that you associate yourself with is only there to add credibility and some basic business tools. Ultimately your success depends on … (4 comments)
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leads: New Strategies for a Buyer’s Market - 09/27/06 05:14 PM
I am excited to announce that Broker Agent News published another one of my articles this week. The topic specifically deals with changing tactics to address the change in the current real estate market. Here is the link to the article, and I am excited (yes actually excited) that news agencies … (0 comments)
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leads: Great way to get listings from FSBO's - 09/22/06 02:31 PM
An email update from Craig Proctor this morning included a great technique to attract FSBO listings. The strategy leverages the philosophy that your FSBO prospect is more apt to list with you if you have a relationship with him/her. The approach that was outlined was to call FSBO’s that are hosting … (2 comments)
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leads: Always Looking For Referrals - 09/05/06 12:21 PM
I am always looking for new guidance on how to increase referral rates. Different tools and systems have varying degrees of effectiveness, but I have yet to find a really good system that delivers a continual stream of referrals automatically. If you have such a system, please let me know as … (2 comments)
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leads: Track your real estate marketing ROI - 08/30/06 07:06 PM
The National Association of REALTORS® published a report last year that indicated most real estate agents spend between $1,000 and $10,000 annually on marketing across a variety of mediums. In looking at the data, agents spent a lot on signage and flyers, as well as an ever-growing amount on internet advertising. … (1 comments)
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leads: Is it the Lead or is it the REALTOR®? - 08/29/06 06:28 PM
I posted a bit earlier about the cost of buying leads from lead generation companies and in reading a lot of correspondence and feedback about these services, it appears that there is a lot more to getting a sale than just buying a lead. If you look at how different companies … (1 comments)
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leads: My coach sold me an E-book. Can't I do the same thing? - 08/24/06 05:23 PM
In reading an article entitled: E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper on MarketingProfs.com today, I realized that e-books are used very effectively by the top producing agents in our industry, but are still a complete mystery to the rest of us. The article details the benefit … (1 comments)
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leads: Interesting Take on Referral Strategy - 08/23/06 01:46 AM
John Jantsch had an interesting approach to getting referrals. His strategy is to create co-branded relationships with as many different businesses as possible. In looking at his blog post on http://www.DuctTapeMarketing.com/weblog.php his recommendation is to find the unique relationship with business partners where you provide them with a small free offering in exchange for … (1 comments)
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leads: How expensive is it to buy online leads? - 08/21/06 06:35 PM
I have always been a big proponent of investing in your own business so that leads come to you instead of paying a lot of money for somebody else to collect a lead and charge you for it. My position has been that if you invest in yourself and your prospecting … (7 comments)
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leads: Different ways to get referrals. - 08/17/06 01:59 PM
I posted a couple of days ago some basic guidelines on how to get more referrals. My points were primarily around the number of times you should let a contact, prospect, or client know that you would like a referral. For me, the best time to ask for a referral is … (5 comments)
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leads: Broker Agent News Published My Article!!! - 08/16/06 12:05 AM
I have mentioned a couple of times that I am a big fan of Broker Agent News and their lead generation and marketing newsletter. Well, they are publishing one of my articles this week which means that they are now my NUMBER ONE FAVORITE NEWSLETTER.
The article is about prospecting systems … (6 comments)
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leads: Rules for Referrals - 08/15/06 06:02 PM
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leads: Cool idea from a local agent - 08/14/06 12:54 PM
An exceptional agent in my area came up with a great giveaway that will not be discarded and ensures differentiation. The agent had a problem with their natural gas meter and quickly found out that you need a special wrench in order to turn off the gas. Unfortunately, very few people … (1 comments)
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leads: Pretty Good Marketing Blog - 08/14/06 12:41 AM
While surfing the web this evening, I came across one of MoningStar's newer real estate marketing blogs. The most recent post: "Why Should I Choose You?" caught my attention.
The blog has some great guidelines and pointers on how to better market your business and increase your lead collection activities.
… (4 comments)
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