Last year I was part of a Strategic Planning program for PIC a Non-Profit. The experience emphasized to me the vital importance of "Branding"
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Who doesn't recognize.... the words "Plop Plop Fizz Fizz" , "G r r r-eat" or Snap,Crackle and Pop? How about Symbols? Do these even need an explanation? Large company's and organizations spend many thousands of dollars on Marketing and Branding. Company's aspire to the level of recognition that happens when Consumers associate their brand with a product! Think about Kleenex, Q-tips,or Band Aid! These "Brands" are universal. In the world of Non-Profits or Organizations that rely on Fund Raising (51 comments)
For those of you who have been following my saga about The Purple Truck and the new-New Hampshire Legend
TODAY I FOUND THE PURPLE TRUCK ****** Meet Sam Cooper This is Sam Cooper of Sam Cooper and Son Paving located in Bow, NH. Sam and his family have owned and operated a family paving business in the Concord, NH area for over 50 years. They deal primarily in home driveway installations and sealing but also take on Commercial projects. The day I first saw the truck, there was no advertising on it. It was new (30 comments)
I recently wrote a Blog about a Purple Truck. It elicited some really fun comments. But the one that really got me thinking was from John Novak of Las Vegas, Nevada. Now maybe it's cause he's from a Gamblin town...but John suggested I post a Bounty on the Purple Truck! Well I'm going take action on that suggestion! This could be a new-New Hampshire Legend. Heck...it's as least as intriguing as Flat James...but with a lot more mystery! I need to know the WHOLE story on that Purple Truck! I need to know Who, Why, and What! I really need to (14 comments)
I had a wonderful idea for a Blog. It was Inspired! It was a normal day here in Concord, New Hampshire! I was on my way to an appointment. The traffic was very heavy. While I was waiting at the light I saw a Purple Dump Truck making a left up the old dump road. It was the the only purple truck I had ever seen. I wanted to follow him! I wanted to know who he was. I wanted to know why his truck was PURPLE! Alas....I had to continue to my appointment. But, what I had seen gave me a headful of ideas for a (24 comments)