American Apartment's Blog - Archives April, 2008

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How to Write a Killer Rental Ad - 04/29/08 10:55 AM

Sometimes it's hard to stand out, and not follow the crowd. That's never more true than with writing ad copy. Somehow all rental ads morph into one another in an alphabetized symphony of sameness.
To make matters worse, it's also hard to overcome the temptation to use the same rental ad again … (4 comments)

Can Foosball Create a Revenue Stream for Landlords? - 04/22/08 07:52 PM

If you are like most landlords, you know that the soda machine in the leasing office creates the easiest money you make. What may be surprising is how many different types of machines are available for revenue sharing. From popcorn to pinball, each machine you add increases the easy money.
Vending machines aren't just for beverages … (2 comments)

Take-a-Break-No-Strings Trivia Challenge - 04/21/08 10:51 AM

Each week we offer a trivia challenge for our members. This week's challenge has to do with real estate and green building, and takes us to...well, you'll just have to figure that out if you want to win! Take a minute to give it a try. Maybe you'll win $25.
Please read … (0 comments)

Earth Day 2008 - A Call for Climate and a Worldwide Feast of Festivals - 04/15/08 10:04 AM

This year's Earth Day, organized by Earth Day Network, is an extravaganza with edge. Earth Day Network was founded by the organizers of the first official Earth Day in 1970, and its goal today is to increase environmental awareness around the world.
This year's theme is A Call for Climate which is a … (1 comments)

Bedbugs are Back- And Spawning Lawsuits - 04/09/08 11:19 AM

Landlords Feel the Bite as Bedbugs Reach Epidemic Proportions in Some Cities
Bedbugs, once a scourge of by-gone eras, are back and have some landlords up in arms as they figure out how to eradicate these night-crawling blood-suckers.
Apartments, hotels and dorm rooms are nirvana for bedbugs, which can remain dormant for more than a year in floor … (2 comments)

The Benefits of Submetering - 04/08/08 05:13 PM

Submetering Electricity Saves Money, and The Environment
When it comes to energy usage, all tenants are not created equal.
There have been numerous studies by the National Multi-Housing Council and the National Apartment Association about Submetering. These studies have clearly documented the connection between utility conservation and separate billing for utility usage.
For example, these studies demonstrate that individually … (3 comments)

Spending Dollars for Daylighting- How Much Is It Worth to You and Your Tenants? - 04/02/08 11:56 AM

Building green is often easier and cheaper than incorporating green features into an existing building. But one improvement that can be made to an existing building is in the retrofitting of natural daylighting features.
To keep costs down, do this when major building retrofits are in the planning stage anyway, such as when you find that it's … (1 comments)

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