I don't usually send these type of emails . . . - 08/30/09 09:10 PM
 

Have you ever done that? What made you decide that the information in that particular email was worthy of the inboxes of your family and friends?
Value, a thought, a feeling to help them live better, have a better day.
What type of message do you send to your prospects and clients? Does everything you send, relate to who you are and who your brand is?
Many of my students ask about "still" using email. Social media seems to replace some of their existing prospecting, which is great, but I say, don’t leave email totally behind, have a plan.
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Creating a Social Media Policy for your Company - 08/20/09 10:32 PM
It is 10 o’clock Monday morning – do you know where your company’s reputation is? As sites like LinkedIn, Twitter, and Facebook become intertwined with business uses, real estate companies need to establish guidelines and best practices.

Whether we want to admit it or not, companies are learning that social networking, used properly, can be an effective business tool. We know by experience that having your sales associates involved in the community can enhance your company’s reputation and bring in more business. We are now embracing the concept that our sales associates can blog, tweet, and participate in forums and … (5 comments)

There is an APP for that! - 08/08/09 06:33 PM
The real estate industry has finally gotten the message. The consumer wants information fast, furious at the speed of . . . your email, text, facebook app or twitter app. According to the 2009 NAR Report on Technology tools used by REALTORS® 45% of us have now adopted and email enabled phone.
Congratulations! First is becoming “more valuable” than “best.” NAR in their profile of Homebuyers and HomeSellers (available for a free download from Right Tools, Right Now on Realtor.org) says that 60-80% of consumers work with the first agent who responds to them. So being able to reach and communicate … (1 comments)