All I did was.... take it from dust and construction to elegant master bedroom! - 02/21/11 04:45 PM
Terra Moda Developments is building 18 town homes in downtown Toronto in the Beaches area.
Advantage Staging was called in to design the model home to appeal to the young professionals that live in the area.
Arriving on site, I found a typical construction scene. Dust, brown paper on the floor to protect it and construction material.
This is what the master bedroom looked like when I arrived.

It was almost identical to the bedroom next door, but this one had a more sophisticated feel to it. When I enter a room, I get a vision of how it should … (18 comments)

All I did was.... take it from construction zone to bedroom in Paris! - 02/21/11 04:12 PM
Advantage Staging was called in to design the model home for Terra Moda Developments new site located in the Beaches in Toronto.  I arrived to find your everyday construction scene. Brown paper covering the floor to protect it, scattered construction debris and some fabulous details on the windows.
The area is a favourite of young professionals to buy their first home so I began to think about how that target market would live in this home. They would be educated, travel frequently and take advantage of the local beaches, entertainment and restuarant scene.
Here are the before pictures of the second … (21 comments)

All I did was....take it from neutral vacant to pretty in pink! - 02/02/11 02:19 PM
Advantage Staging was called in to stage this property at 620 Heddle in Newmarket to appeal to a family with children as the neighbourhood is filled with young families.
Sellers often think that leaving a home vacant will show off how much space there is in a home, however, by doing this,  the home will lack appeal to the buyers emotions.
Staging also helps to highlight the focal points in a room such as windows or archtectural details.
This is how the bedroom looked before staging. It just doesn't say "buy me" to a person seeing it for the first time.
… (12 comments)

All I did was... paint out the green elephant in the kitchen! - 02/01/11 02:03 PM
Advantage Staging was called in to do a consultation on this property for sale in Newmarket at 620 Heddle Cresent. It's been 5 long months with no offers. What could be the problem? It's in a desirable location, it is a well proportioned, large home with a finished basement.
When I entered the kitchen that's when I saw the "green elephant" sitting there. Hunter green kitchen cabinets with hunter green formica counter tops. They were also in the master ensuite (double vanity!) and the main bathroom.
  
The first thing I recommended was to paint the cabinets a neutral colour … (20 comments)

 

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