A few weeks back there was an uproar on social networking sites about the National Association of REALTORS® "Home Ownership Matters Bus Tour". Reading through the posts and comments it became clear to me that most members do not know what the association does on an ongoing basis. Because of social networking, NAR is now reaching a greater audience of their members.
Being involved at both the committee level and Board of Directors level at the local, state and national level over the years, I can say this applies to all three levels:
- It is not unusual for the REALTOR® Association to have some sort of presence at housing related shows such as a Home and Garden Show or community event.
- Member outreach occurs on an ongoing basis in the form of town hall type meetings all the time. Sometimes they are conducted by your local or state association or in this instance they are tied into the bus tour.
- There is a definite misunderstanding of what RPAC is and how it is funded.
- Regardless of market conditions it has always been the message of the association to promote home ownership and real property owners rights.
- The organization is a massive structure. Just because some of its leadership is riding across the country on bus does not mean it is not working on behalf of its members for the laundry list of items being discussed in the posts that are perceived as not happening.
Take a look at Realtor.org.
On the home page alone there is everything from consumer outreach, member education, tools and one of my new favorites, REALTORS® Property Resource(RPR)
. You could probably spend hours clicking through the vast amount all currently on the associations agenda. Then look at your local and state websites. It continues on.
There are so many things going on at once. And just like all of you, I think some are more effective than others in where their resources are being spent. The other way to approach this is there are agenda items more relevant to some members than others. From sitting in the board room to participating in member outreach events I can tell you what is a priority and relevant to me, my clients and business is not the same as someone sitting next to me or across the room.
NAR has chosen to engage in social networking just like the rest of us. If it wasn't for Twitter and Facebook many would still not be aware of what they have going on. What you are just learning about is what NAR has been doing all along. There is just a new medium where they are reaching you and for many of you it appears for the first time.
I do get a lot of my information from Twitter. In this case I strongly recommend you go beyond the first click and look at the whole picture.