Staging is to a home what packaging is to a supermarket product: a vital element that can supersede all others. Product managers rely on advertising and marketing efforts to create awareness among consumers, just as homeowners use their Realtor’s marketing know-how (the listing, web page, signage and all their other advertising initiatives) to bring local buyers to the door. Then, just as well-designed, attractive packaging is what finally moves a product off the shelf, it is first-class staging that can transform casual lookers into town home buyers. The goal of staging is to draw observers in; to help them picture whether the property’s … (2 comments)
Carol Pease has been selling Real Estate for 14 years. She is now affiliated with Keller Williams Realty and works out of the Cedar Park / Leander Market Center in Cedar Park, Texas.
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