AgentStealth.com Blog

The Tipping Point For Realtors.

Agent Stealth (Real Estate Lead Generation) — Tue, 09 Dec 2008 18:14:10 -0600

Was here ever any doubt?

We have reached a critical mass in the real estate industry. The belief that land will appreciate forever, that traditional marketing works, and that your sphere of influence will support your business has been shattered. For if this sub-prime meltdown has taught us anything it is that we as Realtors need to consistently evaluate how we conduct our business; measuring is vital to our survival, especially in these trying times. We must embrace change, not resist it, and recognize that certain things are here to stay - especially the Internet.

The art/science of selling, will always be an integral factor in a Realtors success, there is no questioning that. How we sell and particularly where we sell will become increasingly important. Leveraging the power of the Internet in generating real estate leads is not only an effective use of your time, but will quite likely become the main source for obtaining clients in the near future. Do not let your fear of technology stand in the way of your success.

Our company is passionate about empowering Realtors with the knowledge and tools required to succeed in today's real estate industry. We are constantly approached by Realtors wanting to purchase leads online. I compare that to paying somebody to refer you a list of strangers they found wandering the street in another city. First, how likely are strangers in another city to do business with you, and second why aren't you meeting these people yourself, isn't that your job?

People generally pay for services that they do not want to do, or cannot do themselves. Yet generating real estate leads online should be something you want to do, and need to learn how to do yourself. With over 90% of buyers and sellers using the Internet in a real estate transaction, those who see this as an opportunity, not a threat will be successful. Leveraging your exposure via the #1 medium consumers begin their real estate searches, is the most effective way to reach a target audience. This trend will continue into the foreseeable future, and only grow; the Internet is still in its infant stages of growth.

We at Agent Stealth are committed to being the leader in this online movement. We understand that time is more scarce than ever, yet effective use of it is the most important thing we can do for our business. We look forward to educating, informing, and empowering Realtors with everything required to harness the power of the Internet and generate real estate leads online. Recognize that the time for change has come, and embrace it, for you will be the one leading the way.

We are more than willing to answer any questions you may have, or visit our new site for information regarding online real estate lead generation.

We have also put together a video to further demonstrate how the Agent Stealth works.

Leave a phone number and we will be happy to call.

Enjoy your day,

The #1 Way To Cut Your Long Distance Overhead.

Agent Stealth (Real Estate Lead Generation) — Thu, 09 Oct 2008 00:36:01 -0500

www.magicjack.com

This is the real deal.

The Facebook Marketing Secret.

Agent Stealth (Real Estate Lead Generation) — Sun, 05 Oct 2008 13:44:53 -0500

Hello Everybody,

We have been using Facebook over a year now to effectively reach our target audience of consumers.

To refer to the type of people we want to specfically reach please refer to our latest blog post:

http://www.activerain.com/blogs/agentstealth

Via Facebook you can create advetisements, marketplace listings, or eveb create a group for your business.

However, the power of Facebook lies in the News Feed. This is where people who are most likely to listen to you are located. They have:

-Taken the time to add you as a friend

-Have some level of interest in what you have to say

-Can see what you are up to

This is where you want to be found. This is like an ongoing conversation, and if what you are doing is remarkable enough - they will seek you out and listen. The goal is to reach this group who have given you permission to talk to them, show them something of value, and have them tell others.

Our company is compiling the first Facebook Marketing for Realtors/Mortgage Brokers program. If you are interested in learning how to make Facebook work for your business, please email us a request at:

contact@agentstealth.com

www.agentstealth.com

Are Your Clients "Sneezer's?"

Agent Stealth (Real Estate Lead Generation) — Sun, 05 Oct 2008 00:20:18 -0500

I am assuming that all of you are providing a superior service, targeting a specified niche market area. Otherwise, you will not last in the Real Estate industry - now more than ever.

But what about targeting a niche person? Someone in a specific profession, age group, or demographic that has clout.

A Sneezer as defined by Seth Godin is somebody who is the early adopter, or innovator who tells everybody about the latest and greatest thing. The people who set the trends by discovering things of value to them that eventually make it to the masses - these people are the greatest marketing medium you could ever ask for. They are the group of people that take the time to give you referals.

A referal client is the best client. You don't need to sell them, or they are already very close to the bottom of your sales funnel. Referals are the most efficient way for a Realtor to conduct his/her business, it is how the best in the game continue to be the best in the game.

So what if you started targeting a niche market of sneezer's that would spread the word on your remarkable service? In theory you would be bombarded by referals because people trust the word of Sneezers.

What if you marketed to doctors specifically? What if you knew the lifestyle of a doctor so well, that you could relate to them on some level, no matter what their personality type is? Right down to their tax breaks, perks, bonuses, and demanding work schedule - they would probably like you for appreciating their profession.

So you farm doctors. You make specified marketing material geared towards being a doctor's Realtor. You mailed them, you cold-called them, you posted on their forums, you became members of their business associations etc. Somewhere along the way you will get a client And with your superior service one of these client's will tell their colleagues in this tight knit community. Word spreads like a virus through Sneezer's and eventually you are the go to person for doctor's buying Real Esate.

Your old methods of Marketing are dead. They may make you an average Realtor - but who becomes a Realtor to be average? To make an average living, if that is what you wanted a salaries position is far easier for average money.

Market uniquely. Market specifically. Market Loudly.

Be Remarkable or become average at best.

To become a member of our exclusive Tribe and receive the industry's most innovative online marketing Newsletter email us:

contact@agentstealth.com

www.agentstealth.com

"Creating Clients For The Real Estate Professional."

Are Your Clients "Sneezer's?"

Agent Stealth (Real Estate Lead Generation) — Sun, 05 Oct 2008 00:18:43 -0500

I am assuming that all of you are providing a superior service, targeting a specified niche market area. Otherwise, you will not last in the Real Estate industry - now more than ever.

But what about targeting a niche person? Someone in a specific profession, age group, or demographic that has clout.

Market uniquely. Market specifically. Market Loudly.

Be Remarkable or become average at best.

To become a member of our exclusive Tribe and receive the industry's most innovative online marketing Newsletter email us:

contact@agentstealth.com

www.agentstealth.com

"Creating Clients For The Real Estate Professional."

5 Reasons You Like Wall Street's Demise.

Agent Stealth (Real Estate Lead Generation) — Wed, 24 Sep 2008 19:15:59 -0500

1. People are becoming long on cash and are liquidating their equity holdings.

2. People need to invest this money in a tangibe asset something they can see, touch, smell etc.

3. People are seeing the bottom of the housing bust.

4. They are not making any more land, and people are frightened of the financial markets.

5. You make money from buying and selling this land.

Realtors across America must be realizing this, as our company has never produced so much business. Agents need to provide a service for the growing population that will be returning to the real estate market. The time is now be ahead of your peers, and reach this growing audience through the best medium possible - the Internet. Leverage yourself via the one form of communication that is guranteed to grow, establish yourself NOW.

7 Ways To Generate More Leads.

Agent Stealth (Real Estate Lead Generation) — Wed, 13 Aug 2008 23:01:52 -0500

Leads in Real Estate are easier in obtaining than you may think. Great leads are just around the corner, but you need to get there first. The key to getting those real estate leads lies in the the fundamental technique of prospecting. Often, we as realtors fail to recognize what is good business to take on, and what is bad business that actually costs us money, and subtracts from or bottom lines.

Here are 7 points of prospecting that will generate quality leads:

1. Adequtely Prospect

Prospecting discovering the leads that will become your successfully closed transactions in the weeks and months ahead. If you don’t search for and cultivate the best clients to work with in your target market, your competitors will find these potential clients…and successfully close transactions with them instead.

2. Prospect With a Positive Attitude

Nobody wants to work with someone who has a bad attitude. As a Realtor your cup needs to always be half -full, positivity is infectious and potemtial clients want to surround themselves with this. It is human nature to be attracted to people who make us feel good.

3. Follow-Up With Prospects

Simply making contact is not enough. Names and faces will be forgotten - you need to be fresh in peoples minds when thinking real estate. Make sure you follow up with each and every prospect you encounter. Remember in obtaining real estate leads, it is always a numbers game.

4. Prospect the Right People

Are you prospecting the people you ideally want to be working with? Are you prospecting in the geographical area that has the properties you really want to list or sell? Make sure you’re prospecting the people who will be closing the exact kind of transactions you want to be working on.

5. Ask Your Prospects for Referrals

When you are prospecting you will maximize your results when you ask your prospects who they know that might be interested in buying or selling in the near future. When you ask the right questions you can also begin prospecting everyone else they know. Don’t be afraid. Just do it!

6. Mail to Your Circle of Influence Constantly

Mailing to your circle of influence keeps you fresh in their heads. You get their attention and remind them of who you are every single month. And the more you consistently mail the higher the probability that one of your circle of influence (or someone they know) will buy or sell right around the time that one of your mailers arrives on their doorstep.

7. Prospect Even After You’ve Generated Activity:

To be the best you can be in your real estate career you need to prospect constantly. If you get busy and stop, or substantially reduce your prospecting you will most definitely experience a gap in your incoming commissions in the weeks and months ahead. Don’t delude yourself about this. Know with certainty that whenever you slow down your prospecting you will substantially decrease your income for the year.

Tune into the newest source to help Realtors make more money:

www.leadsrealestate.net

Discover The 30 Day Challenge. Update On Days 1-5.

Agent Stealth (Real Estate Lead Generation) — Tue, 05 Aug 2008 11:52:48 -0500

The 30 Day Challenge is well underway. Last summer I utilized this 100% free course to obtain the most effective techniques to market my business online.

For Realtors out there, this means that you can use your existing online presence, or create a new one to produce Real Estate Leads that add to your bottom line. This challenge is produced by the preeminent authority in Internet Marketing - Ed Dale. This program is no joke - I highly recommend that if you have any inkling to produce business online you take the time to do this course.

The first 5 days have been all about Market Research. This is the most vital step in the progress of your online presence, or your “niche.” A niche is a market that is somewhat unique - a good example is “Tribeca Lofts.” A bad example is “New York Real Estate.” Your chances or ranking on page 1 of search engines is far greater honing in on a niche like Tribeca lofts than it is for such a broad keyword phrase as New York Real Estate.

Or even further is a “micro niche.” This might be something like “Tribeca Lofts Under $500,000.” Your chances of developing a site that will be ranked in search engines is far greater now that there is even less competition. Of course, you still want to make sure there is enough traffic to make your site profitable.

All of this is explained in detail through video in The Thirty Day Challenge. And all of your market research is done through the amazing program - MARKET SAMURAI. This software is free when you sign up for the challenge.

Using my existing business model - I found a key phrase that meets the 30DC requirements (over 80 searches a day, and under 50,000 competing sites. It is “Real Estate Leads.” My blog posts will be a testament to the challenge as I try to get www.AgentStealth.com to obtain page 1 ranking with Google.

So get on the 30 Day Challenge - and get with the program!

The Most Important Thing You Can Do Online Right Now.

Agent Stealth (Real Estate Lead Generation) — Sat, 02 Aug 2008 15:07:57 -0500

Today marks the beginning of the Thirty Day Challenge.

This is the single most important thing you can do for your Real Estate business online right now. Trust m, this is what you have been looking for. This will take you from being a beginner to being an expert on what it takes to generate business online. DO NOT SLEEP ON THIS ONE.

Familiarize yourself with what is going on by going to the Thirty Day Challenge website and registering. The whole process is done through video and is absolutely free. DO NOT PASS THIS UP.

I will be taking my own business Agent Stealth through the challenge and I will report daily with commentary and results.

The fundamentals of this challenge are:

1. Market Research

2. Traffic

3. Conversion

4. Product

Now get on it!

If You Use The Internet For Real Estate - Your Bible.

Agent Stealth (Real Estate Lead Generation) — Thu, 17 Jul 2008 21:46:30 -0500

The folks over at 1000 Watt have re-designed their Real Estate 2.0 Mind Map.

If you use the Internet to promote your business this should be your bible.

You can find it by clicking below: http://www.1000wattconsulting.com/web2.0/

Or here.

Got Open Houses To Get To? Impress Your Clients With This!

Agent Stealth (Real Estate Lead Generation) — Mon, 23 Jun 2008 15:49:01 -0500

Check This Video Out.

Getting Your Site Or Name Out There With Remarkable Ads.

Agent Stealth (Real Estate Lead Generation) — Thu, 19 Jun 2008 13:11:30 -0500

Who isn’t utilizing the web these days to grow their business?

If I had to answer that question, I would say a lot of Realtors who simply are ignoring the most powerful, efficient, and convenient medium to get their message across.

Imagine if you could continually stay in touch with your current client base, or reach a potential one by simply creating a message to them - one of perceived value and sincerity. No more expensive mail-outs, wasting paper, lost time, annoyances - just reaching an audience who is interested in what you have to say. These are the people who will do business with you, not some random person who receives your flyer regarding the 5th house sold in their neighborhood this year. In fact, they probably will never know ou because that pesky flyer will hit their trash can.

Here is a great way to create an ad to promote your business, and more importantly give the potential client an opportunity to “opt-in” to what you have to say.

As FOREM reports:

“Using AdReady you start an ad campaign for your business using a library of ready-made creative, which includes a number of pre-existing ads in the real estate category. You can choose your base design based on the most successful CTRs (click through rates) or simply pick whichever design catches your fancy…”

Read the full post here, and start thinking strategically how you can save time, reduce waste, and become more effective in communicating with current and potential clients

www.AgentStealth.com

"Creating Clients For The Real Estate Professional."

Is This Innovation OR Desperation?

Agent Stealth (Real Estate Lead Generation) — Wed, 18 Jun 2008 16:47:52 -0500

I am still not sure how to take this.

Click here.

The Power Of Using Video In Your Real Estate Business.

Agent Stealth (Real Estate Lead Generation) — Tue, 17 Jun 2008 02:07:31 -0500

There is no question regarding the power of using video to not only promote your product but also yourself in the Real Estate market. As attention spans get shorter and shorter online - you need to be as compelling as possible via the most entertaining medium. There is a reason people would rather watch the movie that read the book.

Here is an excerpt from an interview with Morgan Brown a Marketing Director with Turnhere.

“How can real estate professionals use video in their marketing?

With such a large percentage of home owners starting their search for property online, using video in online listings is the first thing that comes to mind. Pictures are nice and descriptions are helpful, but there is no substitute to video for giving a user a firsthand experience of the property with a well-done video home tour. In addition to using video to highlight listings it can also be used to showcase neighborhood attributes and provide a profile of your business and team.

For example if you are a Realtor in the East Bay of California you can use video to highlight the quaint neighborhood of Rockridge and its beloved walking streets lined with local restaurants and shops. This content is ‘evergreen’ and helps people evaluating your listings get a true sense of the surrounding area.

Is appropriate for every listing?

I can’t think of a listing where it isn’t appropriate. Even properties that don’t have the most curb appeal can benefit from a video by capturing the attention of just the right buyer. Listings that are moving fast already and perhaps properties that rely less on online research for sales are exceptions to that statement.

Videos too expensive for most Realtors, right?

Professional video production is totally affordable for nearly all marketing budgets. Compared to traditional marketing channels it’s a bargain. It’s much cheaper than print materials, flyers, radio, TV, outdoor (bench and billboard) and other marketing vehicles.

What makes a good web video?

I think there is a big misconception out there that it is easy to make a good video. The fact is making good video that is compelling, authentic and relevant to the viewer is difficult. To wit, of the millions of videos watched on YouTube each day the average view time is less than 10 seconds. This is a direct result of most video not meeting the needs of the viewer.

When the viewer gives you permission to talk to them by clicking play you have to deliver, and deliver right away. To make good video for the Web (which is much different than traditional broadcast video advertising i.e. a :30 second TV spot) it needs to focus on three key things: authenticity, delivering a compelling message, production quality which makes it enjoyable to watch and drives action.

Bottom line is that web viewers have near-infinite choice for their attention and are typically skeptical. This means that your message has to be compelling, relevant and real. Over-produced sales pitches or videos that don’t meet the viewer needs are big turn-offs online.

What are some ways you can leverage the video content you create?

The nice part about video is that it’s a highly portable piece of content so you should look to get it out on the Web to get as many eyeballs to it as possible. Using a smart distribution strategy can put you in front of the right people at the right time. Whether it’s putting your video up on YouTube, Facebook, Active Rain or making it shareable via email and embeddable in a widget the idea is to get your video out there to where the viewers are.

Can you give us some examples of some of your favorite videos on the web? (Not those kind of videos…)

My favorite videos are ones that are compelling and interesting. They take a piece of everyday life and show it to you in a different way. I love to see the stuff that you don’t get every day in mainstream media. Show me the true character of a city by doing a tour of all the BBQ joints in town or show me the kitchen of the hotel that cranks out 1,000 four-star meals a day. Give me a clip of the author talking about why they wrote their new book. One of my favorite videos is the author David McCollough talking about how Washington escaped from the Red Coats at the site of the Brooklyn bridge - amazing insight that I would never get. I also love the videos of Mentos and Diet Coke so it goes both ways. Videos that give me a unique, authentic perspective on life are the ones that I love.”

Sprout - Building Widgets For Your Real Estate Business.

Agent Stealth (Real Estate Lead Generation) — Fri, 13 Jun 2008 22:31:26 -0500

What is a widget?

Well simply put it is a tool that should be easily accessible. Ideally, for Realtors it will be something that promotes their own business whether it be a listing, their blog, a profile, social networking sites etc.

How do I get one?

Well Sprout makes it easy for those wishing to promote themselves. As posted by Joel Burslem of The Future Of Real Estate Marketing read on.

“Sprout is just one of those places.

Sprout is a web-based Flash editor built in Flash that lets you build your own Flash files (how Meta is that?).

Basically, it’s a very simple way to build out your own Flash-based widgets. It’s just dragging and dropping active elements, linking in actions and then publishing it all in a package to the web. Pretty easy really.

Here’s a couple widgets I built last night. It took me roughly a couple of hours or so to make them - including the time it took to figure out how to use the web site, so not a huge investment.”

Click Here For The Full Post.

You Don't Have To Be Spielberg To Get This!

Agent Stealth (Real Estate Lead Generation) — Tue, 15 Apr 2008 17:28:02 -0500

Help yourself and watch this video:

10 Ways For Realtors To Get 2.0 Ready Online.

Agent Stealth (Real Estate Lead Generation) — Mon, 14 Apr 2008 01:33:00 -0500

So you have your blog. So you have your website. What now? "If I write it will them come?" You ask yourself. Unfortunately, with the saturation of blogs and personal websites related to Real Estate you need to do a little extra work.Here are 10 ways to get 2.0 ready:

Add a phone number, or personal email contact. Skype and other instant messenger programs will work even better.
Provide photographs or screenshots to go along with your writing - upload these to sites like Fickr or Slide which make it mush easier for the user.
A link to product marketing info.
A link to technical documentation .
Links to third-party reviews and posts.
Demo videos and the HTML code required to embed the video into a web page.
Links to any relevant downloadables, so they can review your product.
Include links or aggregated headlines from company blogs, Twitter - a "microblogging" service popular with technology professionals, or other news feeds.
A blogroll - a list of links to blogs you read - demonstrating that you are active in the "blogsphere."
Create a linkroll with social bookmarking services such as Ma.gnolia or del.icio.us. Bookmark interesting blog posts, articles, photos , and videos about your product, or industry. Social media creators can use these services to learn more about what you and your services can do.

This article is adapted from Darren Barefoot and Julie Szabo's new ebook, Getting to First Base: A Social Media Marketing Playbook. Check out socialmediaready.com

Trulia Does Their Best Big Brother Impression.

Agent Stealth (Real Estate Lead Generation) — Fri, 11 Apr 2008 19:40:38 -0500

Wow. What next? Joel Burslem of Future of Real Estate Marketing reports:

"Sure enough they did open it up and today, Trulia became the first national search site to incorporate the Street Views (available in over 40 cities) into their search results - though others have already done it on a more regional level...

It's definitely a very nice feature, and one that continues to keep Trulia ahead of the pack when it comes to rolling out new features that aide the search process.

With this news though, I thought it worth reminding FOREM readers that you can also embed Street View maps yourself on your own sites (see New Google Street Views Can Be Embedded on your Site). I've taken to using this myself a lot recently, especially when trying to communicate a specific location with multiple parties.

There are also a number of vendors who have automated the implementation of this feature to agents on their personal web sites (Diverse Solutions) or their single property web sites (RealBird)."

Now how can you incorporate this into your business to keep up with what will surely be a popular function?

Email Marketing. Are You Doing It?

Agent Stealth (Real Estate Lead Generation) — Wed, 02 Apr 2008 23:10:49 -0500

Here is a great article outlining Email Marketing for Realtors.

Here is an exerpt:

"Forced to contend with softening home prices and the resulting struggle to attract buyers and close deals, many real estate agents are using web-based marketing tools to support their sales and marketing efforts. According to the survey, nearly 60 percent of respondents noted that their websites and the use of email marketing, produce the best results -- driving more buyers and sellers to their businesses. Among marketing methods, email marketing ranked highest in cost effectiveness and speed of delivery."

This is a great way to stay in touch with your clients, in a real-time fashion. Add to the yearly calender mail outs, and notepads by providing your clients with fresh content that keeps you in their minds. You can choose to write on Real Estate news, or even post photos of you latest vacation. Whatever it is - it keeps you in your clients mind. When you go beyond just your profession it adds that much more of a relationship. And it is the relationship with your email marketing list that brings in the dollars - any internet marketer will tell you that.

Here is the link to the rest of the post.

Keyword Searching - How Do Real Estate Consumers Find You?

Agent Stealth (Real Estate Lead Generation) — Sun, 30 Mar 2008 22:05:12 -0500

So you have an online presence. Maybe it's a website, a blog, a pay per click campaign, an ezine article, or one of our Stealth Systems. Whatever the case may be if it is search engine traffic you are looking for, you must know how to be found.

Keywords or key phrases, are what the consumer types into search engines that then relay applicable results. Ideally, you would like your online presence to be found here and preferably having a high page rank.

Do you know what keywords your consumers are most likely to use? Here are a couple tools to help you test your market research:

http://freekeywords.wordtracker.com/
http://www.keyworddiscovery.com/search.html

Take the time to research what consumers in your market are typing into that empty bar. In the real estate market your keywords and key phrases should contain the name of your local market. Further defining a specific neighborhood in your keywords increases your chance of being found by that area specific consumer.

Here is a link to a great post on using Real Estate Key Words:

http://www.particlewave.com/internet-marketing/2006/05/01/selecting-real-estate-keywords/

Figure out how real estate consumers find what you are looking to sell online, and the road to riches get paved much more easily.

Realtor - Who Are You?

Agent Stealth (Real Estate Lead Generation) — Sun, 23 Mar 2008 13:07:06 -0500

The art of branding. We all know the importance of this vital step in our real estate careers, but rarely is it evident. A simple way to figure out if you have created a brand is to ask yourself how do consumers identify with your services?

Are you the condo specialist? Do you work a specific niche area? Do certain demographic groups identify with you more readily? Are you an active member in your community?

If you have a hard time figuring out how the public recognizes your name or your company name, then you need to re-evaluate your branding scheme. I love the guys over at Wow Branding, they have set the bar for a lot of major companies and within their site you can find some good advice. Click here.

A brand represents the image you want people to perceive you by, the qualities they will identify your name with. The branding process is repetitive by nature, and over time if you relay the same message while sticking to it, you will make your mark in the consumers mind.

Buidling Specific Farming (Blue Ocean Strategy)

Agent Stealth (Real Estate Lead Generation) — Wed, 19 Mar 2008 13:04:28 -0500

I am going to start a series on some ideas that Realtors can take into their business to try and step away from the herds and make their way into a niche or “blue ocean.” Building Specific Farming - for those working in urban areas especially the condo market this trend is becoming the norm. Realtors have now gotten so specific in their farming, that individual buildings are now being targeted.

It usually starts with a website selecting a specific building or development. Within the site a sense of community is formed. Residents places ads for rentals, stuff for sale, parking spots for rent, etc. There are forums to comment on the building, complain, praise, or just inform. People write reviews on restaurants, shows, bars, clubs etc. in the area. The Realtor also places any current listings in the building or informs people that he/she has buyers who want into the building on the site. He/She is seen as the authority on the development and residents begin to know, like, and trust this person. They immediately think of that Realtor when it comes to real estate knowledge - how could anybody else know more than the person facilitating this information?

In order to become part of this community - people must opt-in. Meaning they must submit their contact details (email usually) to become part of this online happy place. “I don’t want to be left out of my own community!” Now the Realtor begins making his list. With this list he/she know that somewhere down the line people on this list will give him business. It is the relationship he/she maintains with this list that is vital. As long as he/she is perceived to be creating value that list is as good as gold.

Now the drip campaign. This is a series of emails that are scripted to push the list along in a sales process. The sales process is not always evident, but at the end of the day you can be assured that this is the desired outcome of the Realtor. A drip may be anything from a monthly newsletter, to a method of getting people to list their properties or sale. The secret lies in the content of the email and its repetitive nature.

A Realtor has now added value to this specific community and when you add value, people will turn to you. If you select a development with high turn over, then there can literally be hundreds of thousands of $$$ worth of commission in your list.

Start swimming out of the Red …

Realtors Are Swimming In A Red Ocean!

Agent Stealth (Real Estate Lead Generation) — Mon, 17 Mar 2008 18:26:14 -0500

Entering the Real Estate industry as a traditional broker/agent is not easy. W. Chan Kim and Renée Mauborgne co-author's of the book "Blue Ocean Strategy" would call the profession a "Red Ocean."

According to Wikipedia, "Red oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat competition turns the red ocean bloody. Hence, the term red oceans." I can see the red water just dripping off of Realtor's backs.

Now this is not a new concept, we have all heard of the 20/80 rule - that a small portion of the most efficient Realtors make the majority of the money while the rest of us duke it out. Everyone who joins to profession doesn't want to believe this will happen to them, but guess what - statistics are statistics. The majority of us will fail, and generations to come in the industry will be regurgitating the same old 20/80.

You have to admit becoming a Realtor is a very "average" business idea. You follow the heard into the profession, and you believe that you will be able to make a decent buck being your own boss; nothing revolutionary at all. Relatively low start up costs, ease of entry, cell phone, car, internet connection., done. You are now a Realtor.

So how do you take an average business idea, in a saturated profession into a "Blue Ocean?"

Stay tuned...

Wordpress Theme For Realtors

Agent Stealth (Real Estate Lead Generation) — Tue, 04 Mar 2008 14:13:58 -0600

Having a blog in the real estate industry is like having a cellular phone these days. Everybody whether young or old, newbie or veteran, seems to think that they "should" be blogging.

Well if you are going to start blogging seriously I highly recommend using a theme that will:

-Entice your readers, and provide something of perceived value for them

-Use a functional theme is one that users can easily move throughout and get the pertinent information they want.

Consumers attention spans are so short these days, that if you do not provide this the first time they visit your site, and within seconds - they will not come back. A real estate blog without traffic is pretty damn useless.

Here is a great free Wordpress theme I came across - for Realtors.

Get it here. It's from the people at Realivent.com

"Old School" Real Estate 101 (Boring!)

Agent Stealth (Real Estate Lead Generation) — Mon, 03 Mar 2008 02:16:46 -0600

We here like to think of this video as the "old school." In fact, this video is hard to watch knowing that it takes so much more than what it used to - the fundamentals in real estate marketing are still important, but the platform is different.

Yes, these are valid points made in the video, but today's "2.0" realtor will take these points and get them out to the masses in a timely fashion. He/She will beat the "old schooler" to the punch, and as the general population becomes more web savvy, their stronghold on the market will only increase.

Why should I waste time/money on expensive mail outs that hit the recycling bin? Nobody appreciates these annoying tidbits that flood their mailboxes week after week. How about reaching a mass audience who is actually interested in what I am offering?

As Jonathan Dalton at AgentGenius said, "I can knock on doors or I can skip the front door and go straight to your monitor."

That is the truth, and that is what Agent Stealth is all about.