real estate marketing: Are Your Clients "Sneezer's?"
- 10/04/08 05:20 PM
I am assuming that all of you are providing a superior service, targeting a specified niche market area. Otherwise, you will not last in the Real Estate industry - now more than ever. But what about targeting a niche person? Someone in a specific profession, age group, or demographic that has clout. A Sneezer as defined by Seth Godin is somebody who is the early adopter, or innovator who tells everybody about the latest and greatest thing. The people who set the trends by discovering things of value to them that eventually make it to the masses - these people are … (2 comments)
real estate marketing: 5 Reasons You Like Wall Street's Demise.
- 09/24/08 12:15 PM
1. People are becoming long on cash and are liquidating their equity holdings. 2. People need to invest this money in a tangibe asset something they can see, touch, smell etc. 3. People are seeing the bottom of the housing bust. 4. They are not making any more land, and people are frightened of the financial markets. 5. You make money from buying and selling this land. Realtors across America must be realizing this, as our company has never produced so much business. Agents need to provide a service for the growing population that will be returning to the real estate … (0 comments)
real estate marketing: Discover The 30 Day Challenge. Update On Days 1-5.
- 08/05/08 04:52 AM
The 30 Day Challenge is well underway. Last summer I utilized this 100% free course to obtain the most effective techniques to market my business online. For Realtors out there, this means that you can use your existing online presence, or create a new one to produce Real Estate Leads that add to your bottom line. This challenge is produced by the preeminent authority in Internet Marketing - Ed Dale. This program is no joke - I highly recommend that if you have any inkling to produce business online you take the time to do this course. The first 5 days … (2 comments)
real estate marketing: The Most Important Thing You Can Do Online Right Now.
- 08/02/08 08:07 AM
Today marks the beginning of the Thirty Day Challenge. This is the single most important thing you can do for your Real Estate business online right now. Trust m, this is what you have been looking for. This will take you from being a beginner to being an expert on what it takes to generate business online. DO NOT SLEEP ON THIS ONE. Familiarize yourself with what is going on by going to the Thirty Day Challenge website and registering. The whole process is done through video and is absolutely free. DO NOT PASS THIS UP. I will be taking my … (2 comments)
real estate marketing: If You Use The Internet For Real Estate - Your Bible.
- 07/17/08 02:46 PM
The folks over at 1000 Watt have re-designed their Real Estate 2.0 Mind Map. If you use the Internet to promote your business this should be your bible. You can find it by clicking below: http://www.1000wattconsulting.com/web2.0/ Or here. … (4 comments)
real estate marketing: The Power Of Using Video In Your Real Estate Business.
- 06/16/08 07:07 PM
There is no question regarding the power of using video to not only promote your product but also yourself in the Real Estate market. As attention spans get shorter and shorter online - you need to be as compelling as possible via the most entertaining medium. There is a reason people would rather watch the movie that read the book. Here is an excerpt from an interview with Morgan Brown a Marketing Director with Turnhere. “How can real estate professionals use video in their marketing? With such a large percentage of home owners starting their search for property online, using video … (31 comments)
real estate marketing: Sprout - Building Widgets For Your Real Estate Business.
- 06/13/08 03:31 PM
What is a widget? Well simply put it is a tool that should be easily accessible. Ideally, for Realtors it will be something that promotes their own business whether it be a listing, their blog, a profile, social networking sites etc. How do I get one? Well Sprout makes it easy for those wishing to promote themselves. As posted by Joel Burslem of The Future Of Real Estate Marketing read on. “Sprout is just one of those places. Sprout is a web-based Flash editor built in Flash that lets you build your own Flash files (how Meta is that?). Basically, it’s … (7 comments)
real estate marketing: Buidling Specific Farming (Blue Ocean Strategy)
- 03/19/08 06:04 AM
I am going to start a series on some ideas that Realtors can take into their business to try and step away from the herds and make their way into a niche or “blue ocean.” Building Specific Farming - for those working in urban areas especially the condo market this trend is becoming the norm. Realtors have now gotten so specific in their farming, that individual buildings are now being targeted. It usually starts with a website selecting a specific building or development. Within the site a sense of community is formed. Residents places ads for rentals, stuff for sale, parking … (2 comments)
real estate marketing: "Old School" Real Estate 101 (Boring!)
- 03/02/08 06:16 PM
We here like to think of this video as the "old school." In fact, this video is hard to watch knowing that it takes so much more than what it used to - the fundamentals in real estate marketing are still important, but the platform is different. Yes, these are valid points made in the video, but today's "2.0" realtor will take these points and get them out to the masses in a timely fashion. He/She will beat the "old schooler" to the punch, and as the general population becomes more web savvy, their stronghold on the market will only increase. Why should … (0 comments)
real estate marketing: Seth Godin - “Advice for real estate agents (quit now!)”
- 03/02/08 12:29 PM
Seth Godin is a marketing "guru" that realtors could definitely learn a thing or two from. A recent post in his blog details what realtors can do to refrain going the way dinosaur. Here are a few tidbits: "The first is to become the expert in what you do. Which means micro-specialization. Who is the single-best agent for condos in your zip code? Or for single family homes for large families? Who is the one and the only best person to turn to if you're looking for investment property in this part of town?" "You become the source of information, the watercooler, the … (4 comments)
real estate marketing: Seth Godin - “Advice for real estate agents (quit now!)”
- 03/02/08 12:29 PM
Seth Godin is a marketing "guru" that realtors could definitely learn a thing or two from. A recent post in his blog details what realtors can do to refrain going the way dinosaur. Here are a few tidbits: "The first is to become the expert in what you do. Which means micro-specialization. Who is the single-best agent for condos in your zip code? Or for single family homes for large families? Who is the one and the only best person to turn to if you're looking for investment property in this part of town?" "You become the source of information, the watercooler, the … (1 comments)
real estate marketing: How to Generate Real Estate Leads Online
- 01/27/08 07:25 AM
With over 90% of buyers and sellers, starting the process online, it is no secret that every Realtor should have an online marketing strategy to obtain potential clients. There are 4 pillars of process which must be addressed in order to become successful online. They are: 1. Market Research2. Product Development3. Traffic4. Conversion 1. Market Research - for a Realtor this is an easier task - you know your product. However, you must think of a way to distinguish your product from the competition. This industry is very saturated, and if you don't stand out you are bound to be average, or out … (0 comments)
I am assuming that all of you are providing a superior service, targeting a specified niche market area. Otherwise, you will not last in the Real Estate industry - now more than ever.
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