Word of mouth marketing has been a major part of every REALTOR's® business plan, we just tend to call it referrals.  I belong to a "word of mouth marketing" group called BzzAgent.  Originally I had joined with the hopes of getting free stuff, but I have found that I also enjoy being exposed to new products and being able to give my input on those products.

The latest campaign is for a book about "word of mouth marketing" written by David Balter who is also the founder and CEO of BzzAgent.  It is an interesting analysis of what makes word of mouth marketing so effective, if done right, and what characteristics a good word of mouth campaign has.   You can download a copy from one of many blogs or buy a copy from amazon.com.

Although it won't supply you with a step by step plan to create a successful word of mouth campaign there are a lot of good lessons to be learned about how we use word of mouth marketing, whether we know it or not.  Just about every day we all give our opinions and critiques, on products and services, out to just about anyone who is interested and/or willing to listen.  The question is, what are you doing to be the one people are talking about? 

 

 

 

 
Posted by Andrew Hodge on 06/25/2008 10:34 PM   Comments (6)   real estate marketing  
Generate short URL

Toronto Real Estate Cooling Off in Perspective
06/17/2008
share
Lately we have been hearing a lot about how the Toronto real estate markets are cooling off. Some would promote the hype that the end has come and that the years of "wow what a great year for real estate" are over. After all we are down over 12. 5%… more
Blogging my time away! oh the horror…
06/17/2008
share
Here I sit and type, check facts and compose my thoughts and insights on the Toronto real estate markets. I barely register the time flying by and the sleep that I am missing. Finally, I have reached an end, a point to break until the next post that… more
Back to blogging.
06/11/2008
share
I have to admit that I am embarrassed when I look at the last time that I posted on my blogs. The excuses have ranged from not enough time to health issues, but no more! Time for a new start and to try and catch up on all of the news, tips and… more
New Buyer's "Home Buying" Tax Will Hit Sellers Too
03/25/2007
share
A proposed land transfer tax, by the City of Toronto, will undermine affordability and property values. With the passing of the City of Toronto Act, that gives Toronto more powers to govern the city, many new proposals have been tabled to generate… more
Real Estate Market Watch for February 2007
03/08/2007
share
The Toronto Real Estate Board has published the statistics for home sales activity in February 2007. This means that I will be posting my analysis of Aurora, Richmond Hill and Newmarket in the next day or so. TREB is calling this the 2nd best… more
Yahoo - Who Knew?
03/08/2007
share
Well I have been confounded by Yahoo again. For some reason nothing that I do to promote my sites on Yahoo ever seem to work. In the early days, when I had little success with the big G, I had a trickle of traffic that cam through Yahoo. However, I… more
Getting that "Warm Fuzzy"
03/06/2007
share
Recently, on LinkedIn, a question was posed asking people what phrases we would search if we were looking to move into a particular area. While posting my answer, and looking at Google trends and the sites that came up at the top of the rankings, I… more
The Humberlands homes for sale | Richmond Hill, ON
03/03/2007
share
The Humberlands is a great neighbourhood in the north west corner of Richmond Hill. This neighbourhood is very conveniently located with a short drive to the 400 or the 404 (highways if you are not familiar with the area. ) as well as shopping. It… more
Macleod's Landing Homes - Available
03/03/2007
share
If you have been considering moving into the Macleod's Landing development in the North end of Richmond Hill, Ontario, there are a lot of choices available. Located in the N05 district of the Toronto MLS® system, in the Oak Ridges area of… more
 
Andrew_hodge1

Andrew Hodge

Richmond Hill, ON

More about me…

Right At Home Realty Inc.

Address: 895 Don Mills Rd. Suite 202, Toronto, ON, M3C 1W3

Office Phone: (416) 391-3232

Cell Phone: (416) 278-2335

Email Me

My real estate ramblings, views and opinions. Covering topics that effect York Region, Ontario, Canada and the Greater Toronto Area


Links

Archives

RSS 2.0 Feed for this blog