The Roost - er Crows (Alex Chang's Blog)

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Services for Real Estate Pros - Roost
Musings of a CEO in the Real Estate technology space. Where I talk about the intersection of Real Estate business, technology and Social Media.
RECENT BLOG POSTS
Frankly we're tired of "Social Media."  At this point, that term has lost all real meaning and importance. All forms of Media have become Social, period.  When you see Twitter handles scrolling across the ESPN ticker and major websites hosted on blogging platforms, etc...calling something "Socia...
04/11/2011
  One of the things we're most excited about with our latest update to Roost.com is our new "Campaign Creator." And when we take people through it, you can almost see the lightbulb go off about how this awesome feature can help a small business owner or professional with too much to do and too li...
04/06/2011
We were honored when Heather Elias (of Locomusings) fame recently let us take a peek under the covers at her Google Analytics data for her website - and guess what we found? Facebook grew head and shoulders more than any other source of traffic to her website Facebook traffic grew 384% in 2010 v...
03/11/2011
A little less than a year ago I wrote a series of posts on activerain trying to raise awareness (admittedly somewhat aggressively) about the emergence of Facebook and the Social Web and the erosion of a Google dominated SEO strategy for real estate marketing. These posts generated a fair amount ...
02/28/2011
What tools do you use to manage your Social Marketing efforts?  Updates to Facebook & LinkedIn, etc.   Tell us what you love, what you hate, and what you wish you had!   Here's my top three list (excluding a tool that is very close to my heart to maintain editorial integrity of this post...): 1) ...
02/21/2011
As many of you know, Facebook recently announced some significant changes to Pages.  Some of these we expected, some are pleasant surprises.  So, as social marketers should we be happy, sad, or indifferent?  Pretty happy methinks.  Some of these changes are kinda nifty, but more importantly they...
02/18/2011
We originally announced this free tool on the Roost blog a couple weeks ago.  Great new way to help you get Likes as part of your normal Social Media activities.  You can actually use it through Twitter as well. -------------- We’re very excited to announce the launch of RoostBar. RoostBar is an ...
12/28/2010
We’re very excited to announce the launch of RoostBar. RoostBar is an incredible new tool for your Facebook marketing kit to help you build audience (“Likes”) – simply by giving you more leverage from the great content you already share. Any link you share via the Roost Publisher is now sent wit...
12/20/2010
  Should you spend your time developing a Facebook business Page (getting fans) or developing your Personal Profile (getting friends)?   It's a question we hear from Realtors a lot, and the answer isn't "either/or."  Your Page and Profile can work together to grow your sphere & establish you as a...
12/20/2010
Last week we noticed (along with a lot of other folks) that for a short period of time Facebook had rolled out a significantly updated layout for Pages.  While that update appears to have been accidental or temporary (it was rolled back), it does provide some insight into what could be a likely ...
12/20/2010
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