client relationships: Real Estate is a "Contact" Sport...Do you have a Game Plan?
- 07/19/10 05:16 AM
I think we can all agree that our clients all want to feel special, whether they are new or they have been working with us for months or even years. They will also continue to go to where they feel they are wanted and appreciated. Think about it from your own personal experience. Would you continue to go to a restaurant or service provider that didn’t make you feel invited or special? If they didn’t recognize you or provide you with an exceptional customer service experience would you return, mention them to others or would you simply move on? … (6 comments)
client relationships: You’re doing it wrong if you’re using the “Baby come back” method of marketing to your past clients…here’s a better way
- 11/05/09 04:26 AM
I think by now we've all seen this commercial: The Swiffer commercial has a "regular" mop asking, ok, begging and trying to "woo" the customer to come back to them with flowers and song dedications on the radio, now that they've switched over to using the new and improved Swiffer mop. The woman's reaction - "too little, too late Mr. Mop." It doesn't matter what you did before, and what you'll do now to try to get me back - I'm convinced I no longer need you. I think the commercial is brilliant for the message Swiffer is trying to communicate to it's … (13 comments)
A key word that should be on the mind of every real estate professional and part of their "every day" and "every interaction"...
No, I'm not talking about new listings, commissions, recognition - all great things - that will certainly come with focusing on this one key word - FREQUENCY.
The definition of Frequency is:
1. the fact of occurring often or repeatedly; frequent occurrence
2. the number of times any action, occurrence, event is repeated
How does this relate to real estate or any business for that … (52 comments)
Have you ever really thought about this question? What answers would you give? Do you think you do a great job with respecting your clients and colleagues - more importantly do they?
I didn't come up with these questions about what does respect look like and sound like on my own. I recently answered these questions for homework that was given to me by my daughter's principal. That's right at age 40 I found myself doing homework - guess you never stop learning and always have opportunities to … (10 comments)
client relationships: How to convert your “site” visitors to clients…it’s quite simple really, that's if you can walk the talk
- 04/30/09 09:31 AM
Perhaps you've heard this saying before: "if you're going to talk the talk, you've got to walk the walk." In other words "actions speak louder than words." What it comes to for most clients is that your services go beyond your words and promises but are actually seen and felt by them. Whether we like the idea of it or not, every day we interact with a prospect we are essentially on a job interview. These potential clients are researching us and determining if we are the right fit for their job whether they are selling or buying a home. … (10 comments)
client relationships: Here’s a quick and easy way to Satisfy your clients…
- 03/11/09 04:28 AM
Great news! You have a listing appointment on the property you have been wanting to represent and you work hard on creating a CMA report that will detail all the comparables for the local area and recommended pricing for this home but are you missing another important piece in this report? I'm talking about an important aspect for many people making the decision to sell their home which is how and where are you going to market my home to get to my desired outcome - to see a sold sign on my front lawn? What kinds of information should … (69 comments)
We all know that one of keys to being successful is having great follow-up skills. They generate referrals Keep you in touch with past clients well after the transaction. Perhaps you've seen this for yourself because you track where your real estate business is coming from, if you're not, I hope you will. So, how do you improve your follow-up marketing program? One key way is to put the human element into it and to make it specific to your client. So how can you add that human element and make your follow-up more specific to your … (50 comments)
Malfi Marketing Solutions ~ for real estate professionals
Office: (267) 793-0373
Fax: (419) 831-6561
A “Marketing” Virtual Assistant that will partner with you to increase your online and offline marketing. This blog is where I will share everything from helpful marketing, branding, time management tips and solutions to tons of advice, motivation and inspiration so that you are working smarter - not harder! I look forward to getting to know you and your business more.
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