Overcoming the Top Consumer Challenges in Today's Market
I have found some great information in how to handle Consumer Challenges in the market place.
Quite often we are faced with the answer "Just this morning I opened the paper only to read another article that the market has fallen again. The media is saying it's a bad time to buy."
We can handle this objection by reinforcing all the information that we all have on our hands and we know is area sensitive.
We can educate our Buyers by relaying this information:
Our industry is plagued by negative press and you should keep in mind that reporters are looking for headlines to grab the attention of their reader base.
With this in mind, there are some interesting trends making headlines lately that support the fact that now may be the best time to buy.
Housing Best Time to Buy in Four Years, CNN
Opportunity Knocks in Sinking Housing Market, The Wall Street Journal
Buyers: Should You Wait for the Market Bottom?, MSN Real Estate
Are You Ready for Good News?, The Lompoc Record
Analysts see the light at the end of the Tunnel The Associated Press
Six Signs to Look For in Hopes of a Housing Recovery, RISMedia
As we have continually mentioned before, it is up to us to paint a more positive factual picture of the real estate market where we live. The Real Estate market is localised even within each and every one of our market areas and neighborhoods. Desirability can also change market conditions and also demand.
However, a more regional picture is not being painted by the media and this can affect markets that are even in the same state as those less troubled.
We all know that sensationalism sells, and that headlines are being over exaggerated compared to out local market perspective. Even in a down market, there are great deals to be had.
The same old saying "I am just going to wait and see what happens and get in on the market when it hits rock bottom."
As an agent we can certainly help our clients with this response.
We can understand the logic, but waiting for the market to bottom may not be the best answer.
If our buyer intends to stay in their home more than two years, there may not be a better time than now to enter the market for several reasons.
Aa we do our job in Arizona, we look at market conditions by reviewing historical data and this provides an insight into the stability of the Arizona Real Estate Market.
Our prices may not have hit their lowest point yet, but they probably they are not far off of it.
In many Arizona areas, only the actual pace of sales has been affected and prices have held firm and in some cases, have gone up.
Use this to show your expertise:
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Too often when you wait for the bottom you will miss it before buying, and get caught in the upswing of the market. For some first-time home buyers, owning makes better economic sense than renting.
When your client says: " I really like this house but I want to wait and see if the price goes down over the next few weeks adn months.
As an agent we can easily assist our Buyers with this statement.
We can understand why you would want to do this as you definitely do not want to overpay for the home. However, in many markets we have seen an upswing in the market.
Overall consumer confidence has been building thanks to demand and the traditional busy spring season. There has been more positive news coverage, the recently released economic stimulus package, and also increased conforming loan rates and continued attractive interest rates.
In many areas, we are seeing that homes that show well and are priced competitively are selling, and occasionally with multiple offers. Rather than wait, might we might suggest that we:
Determine if this is the best house for your needs.
Is this the first house or the 10th house we have looked at.
Most Buyers are looking for what you are looking for too.
The home will probably sell before the seller lowers the price significantly.
Instead, we could submit an offer in your comfort range and within 3-7% of the list price.
We have done our recent comparisons (within the last three months) and based on comparable homes in this market, we would recommend an offer price between $XXXX and $XXXXX.
When our client says "I'd like to move up but it's just not a good time."
We can respond with this information.
We recently came across an article (published online at www.wsj.com on March 16, 2008) in The Wall Street Journal, entitled "Opportunity knocks in sinking housing market" that synopsized the move-up market quite well. In the article published int he Wall Street Journal, it talks about: "If you're hankering after a larger home or a house in a better neighborhood, this could be your chance to trade up on the cheap.
"To be sure, when you go to sell your current home, you will likely get a modest price. Since 2006's second quarter, real estate has fallen 10.2 percent, as measured by the S&P/Case-Shiller U.S. National Home Price Index. But your new, grander house will also be relatively inexpensive, so you're effectively cranking up your real-estate exposure when the market is well below its peak.
"In other words, trading up to a larger home or a better neighborhood is really about wanting to consume more real estate.
"Still, like any thrifty shopper, you want to buy when there's a sale -- and that is what today's market offers.
"It's like going from a Honda to a Mercedes," says Charles Farrell, a financial adviser with Denver's Northstar Investment Advisors. "It's a lifestyle choice. As long as it doesn't cut into your ability to accumulate capital for retirement, this is probably a pretty good time to upgrade."
When our Seller says "I realize prices have gone down but I'd like to start by putting my home on the market for this price and then we can see if there are any nibbles."
Aa their agent we can show our expertise in this area and answer.
There is not market to test your price. The key to being successful in today's Real Estate Market is to set your price appropriately and competitively based on the current market conditions.
Buyers do know value when they see it, and it is our job need to create value in today's market.
On the whole, ‘Drip reductions' are not successful in the long term.
The logic is that once Buyers see that you have reduced your price, they will view you as a Seller who is ‘desperate' and will want a bigger bargain on your home.
We will only evaluate the comps over the last three months. Six months is way too long of an indicator at this time in the marketplace.
We recommend that in order for you to be a successful Seller, that we review the comps and then price your home as low as we can to generate interest and stand out amongst the pack.
We will re evaluate in three to four weeks, and then see if we need to seriously consider a substantial reduction. Our recommendation is that we don't wait until we get to that point. Many Sellers in today's market who price their home competitively are seeing success in selling their home with either multiple offers or a quick sale. So we would advise you not to wait until a necessary price reduction.
When our Seller says "We've lost a lot of the equity in our home. We need you to take a cut on your commission so we can sell it."
As an agent we do work to make money for our family and not for free.
Our fee is 3% and that is what our services are worth. It covers all of the fees and services necessary to get your home sold.
Our extensive marketing plan includes:
Prominent online exposure
Our broad base of internet websites
Our Power Positioning
Our Extensive Networking
Our blog and individual web presence.
Our recommendation in today's market is for you to offer a Selling Agent commission of 3% or even a little more to attract a largest pool of Agents representing Buyers.
I hope this helps you in assisting your Buyers and Sellers in the current marketplace, not only to position themselves for an offer as a Buyer, but also as a Seller's agent.
We owe it to our clients to keep them well informed.