Andrea Palmer's (andreanow) Blog

DON'T LEAVE WEB LEADS HANGING Agents with content-rich, user-friendly, targeted online sites find that it's easier to generate leads when they have privacy policies that assure Web visitors they can remain anonymous, and that contact information will not be shared with anyone else. The biggest pr...

DRESS FOR SUCCESSRealtors should dress for success; you want to look professional, approachable and honest. There's a certain way of dressing that demonstrates that you're in the know and that you have a successful track record. We should wear clothes in current styles that fit right and are in g...

A MATTER OF TRUST If you want to earn clients' trust and position yourselves as reliable adviser instead of salespeople should show that the customer matters more than the transaction. You should never agree with a buyer excited about a home at first glance, then agree with the buyer again later ...

A MATTER OF TRUST If you want to earn clients' trust and position yourselves as reliable adviser instead of salespeople should show that the customer matters more than the transaction. You should never agree with a buyer excited about a home at first glance, then agree with the buyer again later ...

JUST SAY NOIf sellers refuse to budge on a too-high asking price or won't make necessary improvements,I turn down the listing. The decision to accept a listing must be viewed as a business decision. We have to look at properties and values and be very honest with sellers. If they have a higher [p...

JUST SAY NOIf sellers refuse to budge on a too-high asking price or won't make necessary improvements,I turn down the listing. The decision to accept a listing must be viewed as a business decision. We have to look at properties and values and be very honest with sellers. If they have a higher [p...

MAKE THEM CALL YOURealtors looking for an alternative to cold calling should place advertisements featuring your picture, a slogan and a means for prospects to contact you. However, buyers and sellers generally do not respond to ads that do not offer them something of value. Agents specializing i...

MAKE NEW FRIENDS BUT KEEP THE OLDRealtos should forge new relationships to generate business, but don't forget past clients, the 20-year value of a client tops $93,000 on average. To be prepared for market changes in the new year, Realtors  should take time now to install a contact-management sys...

SIGNS OF A REBOUND?Sales are picking up in markets where prices are deflated, but the business is different than it was before the bubble burst. The housing market in deflated states - like Arizona, California, Florida and Nebraska - show signs of a rebound. Analysts say that prices have fallen t...

HOUSING AFFORDABILITYThere's an upside to everything, and the upside to falling home prices is greater affordability. According to NAHB's Housing Opportunity Index, median-income families could afford 56.1 percent of recent home sales, compared to only 40.4 percent that could do so at the peak of...