Real estate blog entries tagged with marketing by Angus in Naperville IL (RE/MAX Affiliates)

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marketing: Follow up and Holiday cards? - 10/27/06 06:28 PM

Since I'm already working on 2007 business planning it seems appropriate to finish off 2006...
In the "old" days I would scour the stores looking for Christmas/Holiday cards that (of course) featured cows. I've had years with great cards and years with fairly lame ones. Some years I'm really good at … (17 comments)

marketing: Feedback...shmeedback... - 10/09/06 10:35 PM

Do you return calls for showing feedback? My assistant Leslie calls all agents for feedback, then... if we don't hear back we'll give it one more try. I warn the seller's up front, that we are not going to chase the agents down anymore than that... we still want them to … (17 comments)

marketing: Virtual Tours - 09/24/06 11:57 PM

Over the years I've used several different vendors for virtual tours, but have always preferred to post lot's of pictures and a floor plan instead of the 360 pics.
I really dislike using virtual tour with noise (they call it music) because I think a whole lot of people are checking these … (7 comments)

marketing: Here are a couple personal marketing pieces that I've used in the past... - 09/22/06 11:55 PM

These were both Jumbo postcard mailings that I sent out to my farm area... I also sent them to my sphere... It's a great way to get some attention and start some dialog... but mostly it's an "awareness campaign" designed to get people to think about me. (hopefully in a positive … (10 comments)

marketing: Personal marketing - making a name for yourself - 09/22/06 05:52 PM

I was asked in another thread why I use spotted cows (holsteins) instead of Black Angus steers....
I had my original logo done in 1991 by a now defunct company called Jungle Solutions. At the time very few people were doing any kind of personal branding, but it was something that I … (32 comments)

marketing: Farm your neighborhood? - 09/22/06 08:29 AM

When I got into the business, my broker told me to go knock on doors and call people in the neighborhood where I lived. So, being new and desperate... I did. There are about 400 single family homes in that neighborhood and over the years, I've sold over 200 of them … (9 comments)

marketing: Photo Psy"cow"logy & The MLS - 09/21/06 07:45 PM

I was talking to another agent about our MLS system and the way agents use pictures in the system.
I told Ron that when I search through the MLS and there is only a picture of the front of the house, I think " it may be a bad agent... or it may … (20 comments)

marketing: Wide angle shots - - 09/21/06 04:21 PM

What a difference a lens makes...
In the early summer I purchased the Kodak V570 wide angle lens camera (this was so that my Nikon & Sony cameras would have some company.. as many of you know I suffer from too-little-toy-aphobia...) and I love it! They now sell in the mid $200's … (26 comments)

marketing: What kind of signs do you use? - 09/18/06 04:50 PM

I've been using picture signs since 1995 (always need to carry a small can of goof off for the things that are drawn on my face) It seems to create some awareness as I am frequently approached by people asking me if I am who I am... :)
The picture is my … (17 comments)

marketing: ASP - Accredited Staging Professional (tm) - 07/13/06 07:51 PM

To stage or not to stage, that is the question. Well, not anymore... I want my seller's homes staged for sale so that they don't lose out on marketing opportunities and especially valuable resale dollars. Why wouldn't we want our sellers to maximize their position?
After 18 years of selling lots of … (7 comments)

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