facebook fridays: Facebook Fridays - 5 Ways to See Results From Your FB Marketing
- 05/07/19 04:12 PM
~ Facebook Marketing Tips ~
Let's face facts...many real estate professionals do not understand how to generate new leads from Facebook. So many of us either do nothing or we use the follow the herd approach. Neither of those methods work. The key to driving FB consumers to make a specific call to action is to funnel them where you want them (to your website, a specific niche article, to call you, etc.). Here are a 5 key ways you can do that and begin to see results from your FB marketing efforts...
Run targeted ad campaigns that funnel consumers to a sign-up … (17 comments)
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facebook fridays: Facebook Fridays - What's The One Thing You Would Change About FB?
- 05/01/19 03:40 PM
~ Facebook Marketing Tips ~
I was part of a FB mastermind group recently where someone asked what would be the 1 thing you would change about FB if you had the power to change anything (short of eliminating it). What's the one thing you would you change about the platform?
For some of you I bet something came immediately to mind (do share). For others, it probably takes a few minutes to peel things back and identify 1 key thing worth changing. Maybe your list has more than 1 thing, that's ok to. What change(s) do you want to see?
Did you know...1.56 billion … (27 comments)
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facebook fridays: Facebook Fridays - How Important Is Your Cover Photo?
- 04/21/19 09:15 AM
~ Facebook Marketing Tips ~
The very first thing new visitors will notice when they visit your Facebook Business Page is the cover photo (sometimes called the banner). It should positively reflect your business and provide important information you want consumers to know.
The key dimensions are 820 pixels (px) wide by 312 px high for desktop viewing and 640 px wide by 360 px high for mobile devices. Anything less and FB will stretch the photos to meet those dimensions...you do not want that (i.e. blurry images). My cover photo is due for a change, how about yours?
Did you know...there are … (28 comments)
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facebook fridays: Facebook Fridays - 9 Ways to Get Your FB Biz Page Noticed
- 04/18/19 03:00 PM
~ Facebook Marketing Tips ~
There are nearly 70 million Facebook Business Pages on the Web so what can you do to make yours stand out from others in your local market? You can wing it, pay someone else to do it for you, or roll up your sleeves and learn the platform. Here are several other key things you can do to help your page get noticed in your crowded local social media space...
Use Call-to-Action buttons (i.e. call now, leave a comment, message me, etc.) Learn to create stand-out graphics Generate buzz with an interesting About page Make it a point to … (32 comments)
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facebook fridays: Facebook Fridays - What are FB Stories Doing For You?
- 04/10/19 04:51 PM
~ Facebook Marketing Tips ~
I try not to assume things in this weekly article but the rumor keeps swirling so it is worth mentioning...Facebook Stories "may" end up replacing the news feed at some point in the future. Here's the dilemma, I bet most of us are not using FB Stories to our benefit (I know I am not). If you are getting good traction from Facebook Stories please chime in and share the low down on how you use them to generate interest, leads, and increase followership. I certainly would love to know and I bet others will too.
I have … (30 comments)
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facebook fridays: Facebook Fridays - How to Get Into the FB Game
- 04/03/19 03:47 PM
~ Facebook Marketing Tips ~
Spring always brings change and that should be no different for your Facebook presence. Here are a couple of quick things you can do to ensure your FB page looks fresh and is poised to generate more traffic and prospects.
Update your profile photo Complete your "About" section Always include a call to action Pin important things to the top of the page Fix what is broken Keep it simple Post and respond consistently It really is that easy. Get these things right then you can move on to more advanced methods of getting your page to … (29 comments)
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facebook fridays: Facebook Fridays - Ad Targeting Is Getting Squeezed
- 03/20/19 04:37 PM
~ Facebook Marketing Tips ~
Did you hear Facebook is about to make more changes to advertisement targeting to further help prevent discrimination? Housing ads is one of the areas where changes are going to occur. How far sweeping they will be is not known but it could affect ad types you may already be running. More to come but be ready to make adjustments going forward as changes like this are often done swiftly.
FB announced this week hundreds of millions of users passwords were mistakenly stored on internal servers in plain text, some for years. They have said it appears no … (31 comments)
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facebook fridays: Facebook Fridays - Tips to Generate New Clients
- 03/13/19 02:31 PM
~ Facebook Marketing Tips ~
An incredibly busy week has left precious little time for social media. The one positive thing I did was post an ad for a recently sold home, got noticed by a homeowner, and was fortunate to compete/win an upcoming listing as a result. I have had really good success with sold ads...probably better than any other type I do. What type of Facebook ads (if you run them) are providing the best results for your biz?
There has been quite a bit of talk about FB privacy (again) the past couple of weeks. I know some are skiddish … (30 comments)
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facebook fridays: Facebook Fridays - Does Auto-Pilot Marketing Make Sense?
- 02/27/19 02:55 PM
~ Facebook Marketing Tips ~
Have you noticed the ebb and flow of online marketing? In particular, our ability to do a lot of social media activities one week and almost nothing the next. It happens and we should not get discouraged or frustrated when we have one of those "no time for social media" weeks.
Consistency is certainly one of the pillars of making Facebook marketing work long-term but if you have already established a regular rhythm, a week of autopilot every once in awhile is not going to hurt your presence. The key is to make that an exception, not … (32 comments)
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facebook fridays: Facebook Fridays - 5 Things To Do When Your Marketing Fails
- 02/20/19 04:42 PM
~ Facebook Marketing Tips ~
Wow. It has been quite awhile since I remember a week where I saw more FB bashing going on. It was happening in mastermind groups, as comments on general "guru" posts, and even here in the Rain. Most of the complaints were much ado about nothing or rehashing old rants. While I did a pretty good job of staying out of the debates, it did get me thinking. If we as biz owners are not happy with FB here are 5 key things we can do about it...
Close Your Account - I dare you! If FB is … (35 comments)
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facebook fridays: Facebook Fridays - 5 Ways To Turn Prospects Into Clients
- 02/13/19 03:24 PM
~ Facebook Marketing Tips ~
You have worked hard at establishing and refining your Facebook marketing tactics to ensure real estate consumers are finding and engaging with you. They are now asking for assistance with their buying and/or selling needs. Now what?
Here are key things you should be doing to cement online relationships and let others know you are a trusted real estate resource they should want to do future business with too...
Respond Quickly - When you get inquiries or questions, respond as fast as is practical. If it takes several hours for you to engage, explain why. Even a quick note explaining … (37 comments)
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facebook fridays: Facebook Fridays - 5 Tasks To Increase Your Clientele
- 02/06/19 05:39 PM
~ Facebook Marketing Tips ~
Sometimes it feels like there are not enough hours in the day for all the activities we need, want, or should accomplish. Know what I mean? When I have days like that I have to double down and commit to doing social media tasks. Sometimes I do them begrudgingly, but I try to make the effort each and every day. I know many of you also struggle with this.
Here are a few simple tips to help ensure you give SM the attention it warrants to drive new traffic and future clients your way...
Get Up/Stay Up 20 … (25 comments)
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facebook fridays: Facebook Fridays - 3 Ways to Become a Facebook Champion
- 01/30/19 04:53 PM
~ Facebook Marketing Tips ~
Is social media marketing overstated? Is it a waste of time? Is it under utilized? Does it take too much time? Is it too difficult to implement? The answer to all of those questions depends on how you are using the SM platforms you frequent.
Using any social media site (like Facebook) will not generate new prospects (who convert to clients) if you do not have an actionable plan to generate consumer interest. It is literally that simple!
Here is a little tough love to get you off the FB sidelines, into the game, and ultimately hoisting a closed transaction … (33 comments)
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facebook fridays: Facebook Fridays - 7 Ways to Make a Great First Impression
- 01/23/19 02:39 PM
~ Facebook Marketing Tips ~
Do you want others to take notice of your Facebook marketing and contact you for real estate assistance? Of course you do! It all starts with your biz page and what consumers see (and more importantly what they do not see) that helps them decide if you are someone they want to do real estate business with.
Here are a few simple things you can do right now to ensure those visiting have the best possible experience when they check out your FB biz page...
Update your cover photo Assure the "About" section is current Make sure the link … (40 comments)
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facebook fridays: Facebook Fridays - 12 Ways to Generate Local Interest
- 01/16/19 05:19 PM
~ Facebook Marketing Tips ~
If you are like me you are always looking for new opportunities to make a difference in your local market. Fortunately, there are numerous ways you can accomplish that with your Facebook marketing and most of them are free.
Here are 12 simple ways you can generate local interest, interaction, and ultimately new prospects from your Facebook biz page...
Create a group geared towards local topics, events, or interests Complete your profile and optimize your vanity URL Always have a call to action Be specific as possible Have fun Utilize the power of FB ads Engage with your … (45 comments)
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facebook fridays: Facebook Fridays - What are Your 2019 FB Goals?
- 01/08/19 04:14 PM
~ Facebook Marketing Tips ~
If you are utilizing facebook marketing to generate new leads, I bet you made a few goals for 2019. Care to share one of them with the rest of us? It will help keep you accountable and perhaps give someone else the push to stretch their goals a bit. Mine is 12 closings that I can attribute directly to FB marketing this year. What is yours?
Did you know one of the best ways to learn about FB marketing is to watch what others are doing on the site. I do it often and I know some of … (32 comments)
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facebook fridays: Facebook Fridays - Do You Exhibit StickToItiveness?
- 01/03/19 06:27 AM
~ Facebook Marketing Tips ~
I am offering my best tip for FREE to ensure you see FB biz success this year. No strings attached. All it will cost you is a little time. The tip...you need to have, exhibit, and maintain StickToItiveness if you want lasting results. All the gadgets and gizmos will not help you if you refuse to stick with the FB regimen you create for yourself. Honest words from somone who has been there!
What does your "About" page say about your business? It is super easy to update and provides consumers with a host of information about the services you … (49 comments)
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facebook fridays: Facebook Fridays - Did Your Marketing Meet the Mark in 2018?
- 12/19/18 03:47 PM
~ Facebook Marketing Tips ~
Now that 2018 is winding down, did your Facebook marketing efforts net new prospects, or better yet, new clients this year? Did you commit to using ads? How did FB Live work for you? Start any successful groups? Utilize any of the tips found in the Facebook Fridays Group to reach a goal? Here is your opportunity to mention what has worked and failed for you! You do not have to give any valuable secrets away, just keep it high level if you are bothered about others in your market copying your success. Do share!
As I periodically … (36 comments)
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facebook fridays: Facebook Fridays - Tips to Get Ahead of the Social Media Game!
- 12/13/18 09:11 AM
~ Facebook Marketing Tips ~
Another year is nearly in the books. That begs the question...did you achieve everything you wanted via social media this past year? Perhaps you overachieved? Maybe you stumbled out of the blocks but eventually found your footing? Is your SM presence steady and holding? Did you have paralysis by analysis and do nothing? With a new year on the horizon, it is another opportunity to get things moving, keep them going, or continue to do nothing and let others reap the rewards.
Here are 3 things worth considering about Facebook marketing as 2019 approaches...
Successful Agents Find Business. I have … (39 comments)
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facebook fridays: Facebook Fridays - 3 Things You Need To Stop Doing!
- 12/05/18 08:39 AM
~ Facebook Marketing Tips ~
Have you seen, read, or heard about biz owners who are generating new clients from FB without seemingly doing much to create page interest? Maybe that someone is you!
Perhaps the opposite is true and you are slogging away daily without any success. Sound familiar? If you find yourself in the latter category, you may be sabotaging your efforts without knowing it.
Here are 3 things you definitely should stop doing on Facebook if you want more business...
Stop Being Controversial. No one likes a keyboard crazy. No.One. Whether it is politics, religion, or your favorite hot button topic, … (58 comments)
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