social media: Facebook Fridays - What's Your 2020 Marketing Strategy?
- 10/30/19 02:22 PM
~ Facebook Marketing Tips ~
If you have been utilizing Facebook as a secondary source of new leads this year (you have, right?), you know there have been a slew of changes that have both helped and hindered your progress. That is to be expected with any platform that strives to provide consumers with a social experience. The key is to adapt and find a way to continue marching forward. That is what I do and I know you can too.
If you are committed to using FB as part of your marketing strategy in 2020, what is your plan of attack going … (23 comments)
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social media: Facebook Fridays - 5 New Ways To Improve Your Marketing
- 10/02/19 03:36 PM
~ Facebook Marketing Tips ~
Facebook has made a few significant changes recently that could have a positive impact on your ability to reach new consumers. Here are a few worth noting...
Messenger Lead Generation Tools - Found in the ads manager, it gives you the ability to qualify new leads automatically via automation New Collaborative Story Options - Allowing others whom you choose to collab on your work. A group event using this feature could improve brand awareness Live Rehearsals - Show your videos to a select audience then use the new tools to refine the information/presentation before sharing it with … (29 comments)
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social media: Facebook Fridays - How to Avoid Prohibited Content Policy Issues
- 09/25/19 02:51 PM
~ Facebook Marketing Tips ~
Facebook has been very busy the past couple of months tweaking this and changing that. Part of their mini-overhaul has been enforcement of their prohibited content policy. If you have tried to place an ad or do a boost recently, you may have experienced issues getting the ad/boost approved through their filters (I know I initially did). Keep perservering as there is plenty to gain...in the way of new traffic, prospects, and increased brand exposure once you "break the code" for your particular ad/boost.
Do you have a FB success story to tell? Perhaps something you have found … (28 comments)
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social media: Facebook Fridays - 7 Reasons Why FB Marketing Works!
- 09/17/19 03:31 PM
~ Facebook Marketing Tips ~
Love it or hate it, there is no denying Facebook's place at the top of the social media ladder. That means for anyone looking for new prospects or increased brand awareness, a simple solution to both "problems" is to establish a Facebook presence. Your opportunities increase exponentially the more positive things you do on the site (FB Live, ads, great content, consistency, etc.).
Here are 7 reasons why FB should be very high on your list if you want to use social media as a secondary source for gaining new business...
FB has 2.41 billion active monthly … (28 comments)
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social media: Facebook Fridays - It Is All About The Numbers...See For Yourself!
- 07/10/19 03:15 PM
~ Facebook Marketing Tips ~
I saw a thread earlier this week that was re-hashing the tired old story about the demise of Facebook. Evidently someone forgot to tell the 2.38 billion monthly users (per Zephoria). This represents an 8% increase year over year. Of course you can also look to the 1.56 billion folks who log in daily to quickly discern this social media giant is not going anywhere anytime soon. What does knowing this information do for you?
Nothing if you are not actively marketing there. Pass this information to the agent in your community who is getting all the … (28 comments)
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social media: Facebook Fridays - What's The One Thing You Would Change About FB?
- 05/01/19 03:40 PM
~ Facebook Marketing Tips ~
I was part of a FB mastermind group recently where someone asked what would be the 1 thing you would change about FB if you had the power to change anything (short of eliminating it). What's the one thing you would you change about the platform?
For some of you I bet something came immediately to mind (do share). For others, it probably takes a few minutes to peel things back and identify 1 key thing worth changing. Maybe your list has more than 1 thing, that's ok to. What change(s) do you want to see?
Did you know...1.56 billion … (27 comments)
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social media: Facebook Fridays - How Important Is Your Cover Photo?
- 04/21/19 09:15 AM
~ Facebook Marketing Tips ~
The very first thing new visitors will notice when they visit your Facebook Business Page is the cover photo (sometimes called the banner). It should positively reflect your business and provide important information you want consumers to know.
The key dimensions are 820 pixels (px) wide by 312 px high for desktop viewing and 640 px wide by 360 px high for mobile devices. Anything less and FB will stretch the photos to meet those dimensions...you do not want that (i.e. blurry images). My cover photo is due for a change, how about yours?
Did you know...there are … (28 comments)
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social media: Facebook Fridays - 9 Ways to Get Your FB Biz Page Noticed
- 04/18/19 03:00 PM
~ Facebook Marketing Tips ~
There are nearly 70 million Facebook Business Pages on the Web so what can you do to make yours stand out from others in your local market? You can wing it, pay someone else to do it for you, or roll up your sleeves and learn the platform. Here are several other key things you can do to help your page get noticed in your crowded local social media space...
Use Call-to-Action buttons (i.e. call now, leave a comment, message me, etc.) Learn to create stand-out graphics Generate buzz with an interesting About page Make it a point to … (32 comments)
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social media: Facebook Fridays - What are FB Stories Doing For You?
- 04/10/19 04:51 PM
~ Facebook Marketing Tips ~
I try not to assume things in this weekly article but the rumor keeps swirling so it is worth mentioning...Facebook Stories "may" end up replacing the news feed at some point in the future. Here's the dilemma, I bet most of us are not using FB Stories to our benefit (I know I am not). If you are getting good traction from Facebook Stories please chime in and share the low down on how you use them to generate interest, leads, and increase followership. I certainly would love to know and I bet others will too.
I have … (30 comments)
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social media: Facebook Fridays - Ad Targeting Is Getting Squeezed
- 03/20/19 04:37 PM
~ Facebook Marketing Tips ~
Did you hear Facebook is about to make more changes to advertisement targeting to further help prevent discrimination? Housing ads is one of the areas where changes are going to occur. How far sweeping they will be is not known but it could affect ad types you may already be running. More to come but be ready to make adjustments going forward as changes like this are often done swiftly.
FB announced this week hundreds of millions of users passwords were mistakenly stored on internal servers in plain text, some for years. They have said it appears no … (31 comments)
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social media: Facebook Fridays - Tips to Generate New Clients
- 03/13/19 02:31 PM
~ Facebook Marketing Tips ~
An incredibly busy week has left precious little time for social media. The one positive thing I did was post an ad for a recently sold home, got noticed by a homeowner, and was fortunate to compete/win an upcoming listing as a result. I have had really good success with sold ads...probably better than any other type I do. What type of Facebook ads (if you run them) are providing the best results for your biz?
There has been quite a bit of talk about FB privacy (again) the past couple of weeks. I know some are skiddish … (30 comments)
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social media: Facebook Fridays - Does Auto-Pilot Marketing Make Sense?
- 02/27/19 02:55 PM
~ Facebook Marketing Tips ~
Have you noticed the ebb and flow of online marketing? In particular, our ability to do a lot of social media activities one week and almost nothing the next. It happens and we should not get discouraged or frustrated when we have one of those "no time for social media" weeks.
Consistency is certainly one of the pillars of making Facebook marketing work long-term but if you have already established a regular rhythm, a week of autopilot every once in awhile is not going to hurt your presence. The key is to make that an exception, not … (32 comments)
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social media: Facebook Fridays - 5 Things To Do When Your Marketing Fails
- 02/20/19 04:42 PM
~ Facebook Marketing Tips ~
Wow. It has been quite awhile since I remember a week where I saw more FB bashing going on. It was happening in mastermind groups, as comments on general "guru" posts, and even here in the Rain. Most of the complaints were much ado about nothing or rehashing old rants. While I did a pretty good job of staying out of the debates, it did get me thinking. If we as biz owners are not happy with FB here are 5 key things we can do about it...
Close Your Account - I dare you! If FB is … (35 comments)
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social media: Facebook Fridays - 5 Ways To Turn Prospects Into Clients
- 02/13/19 03:24 PM
~ Facebook Marketing Tips ~
You have worked hard at establishing and refining your Facebook marketing tactics to ensure real estate consumers are finding and engaging with you. They are now asking for assistance with their buying and/or selling needs. Now what?
Here are key things you should be doing to cement online relationships and let others know you are a trusted real estate resource they should want to do future business with too...
Respond Quickly - When you get inquiries or questions, respond as fast as is practical. If it takes several hours for you to engage, explain why. Even a quick note explaining … (37 comments)
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social media: Facebook Fridays - 5 Tasks To Increase Your Clientele
- 02/06/19 05:39 PM
~ Facebook Marketing Tips ~
Sometimes it feels like there are not enough hours in the day for all the activities we need, want, or should accomplish. Know what I mean? When I have days like that I have to double down and commit to doing social media tasks. Sometimes I do them begrudgingly, but I try to make the effort each and every day. I know many of you also struggle with this.
Here are a few simple tips to help ensure you give SM the attention it warrants to drive new traffic and future clients your way...
Get Up/Stay Up 20 … (25 comments)
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social media: Facebook Fridays - 3 Ways to Become a Facebook Champion
- 01/30/19 04:53 PM
~ Facebook Marketing Tips ~
Is social media marketing overstated? Is it a waste of time? Is it under utilized? Does it take too much time? Is it too difficult to implement? The answer to all of those questions depends on how you are using the SM platforms you frequent.
Using any social media site (like Facebook) will not generate new prospects (who convert to clients) if you do not have an actionable plan to generate consumer interest. It is literally that simple!
Here is a little tough love to get you off the FB sidelines, into the game, and ultimately hoisting a closed transaction … (33 comments)
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social media: Facebook Fridays - Did Your Marketing Meet the Mark in 2018?
- 12/19/18 03:47 PM
~ Facebook Marketing Tips ~
Now that 2018 is winding down, did your Facebook marketing efforts net new prospects, or better yet, new clients this year? Did you commit to using ads? How did FB Live work for you? Start any successful groups? Utilize any of the tips found in the Facebook Fridays Group to reach a goal? Here is your opportunity to mention what has worked and failed for you! You do not have to give any valuable secrets away, just keep it high level if you are bothered about others in your market copying your success. Do share!
As I periodically … (36 comments)
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social media: Facebook Fridays - 3 Things You Need To Stop Doing!
- 12/05/18 08:39 AM
~ Facebook Marketing Tips ~
Have you seen, read, or heard about biz owners who are generating new clients from FB without seemingly doing much to create page interest? Maybe that someone is you!
Perhaps the opposite is true and you are slogging away daily without any success. Sound familiar? If you find yourself in the latter category, you may be sabotaging your efforts without knowing it.
Here are 3 things you definitely should stop doing on Facebook if you want more business...
Stop Being Controversial. No one likes a keyboard crazy. No.One. Whether it is politics, religion, or your favorite hot button topic, … (58 comments)
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social media: Facebook Fridays - 5 Ways to Generate More FB Engagement
- 10/30/18 03:24 PM
~ Facebook Marketing Tips ~
Are you doing everything you can to drive new engagement to your biz page where consumers can see your content? If you are like the majority of FB users, you are probably posting whenever the information is ready. That may not be the best approach.
Check out and experiment with these 5 ways to generate more Facebook engagement and I bet your numbers increase...
Post when consumers are on the network. A duh moment but there is actually more to it than that. Periodically check your FB Insights to see when consumer activity is high and post then. Tweak … (31 comments)
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social media: Facebook Fridays - 5 Tips To Improve Your FB Marketing
- 09/12/18 03:11 PM
~ Facebook Marketing Tips ~
The stark reality for many agents who are trying to use social media as part of their marketing strategy is they (we) are just not that good at it. That equates to lost time, money, and few if any clients. Sound familiar? Honestly, it does not have to be that way.
Here are are 5 simple rules to follow when marketing on FB...
Communicate - Respond to comments, leave a remark on someone else's post or video, and even tell consumers you appreciate them for liking your information. It's social media so be social! Join local groups … (26 comments)
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