internet marketing: Google Sells Search Engine Optimization side of Performics - 04/04/08 10:12 PM
Since Google acquired Performics, many SEO guru's have been concerned about the ethics involved with Google acquiring the company’s Search Engine Optimization (SEO) division. Google has just announced that while they intend to keep the affiliate marketing division, they have decided to sell the Search Engine Optimization side of Performics.
For … (1 comments)
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internet marketing: SEO vs. PPC - 04/04/08 08:52 AM
An associate of mine contacted me a few weeks ago asking me to handle a PPC campaign for her and I refused. I don't do PPC! PPC is a temporary (and expensive) fix to having your site found in the search engines - and more often than not, your ROI is … (4 comments)
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internet marketing: New visual search engine: SearchMe - 03/24/08 03:05 PM
I’m not sure how many of you have seen this new search engine that is in beta testing right now – but it looks freakin’ amazing.
http://www.searchme.com/
The importance of a good design is going to be an essential part of marketing your site in the future. Now that SearchMe … (3 comments)
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internet marketing: SEO: Is the word "and" a "stop word" for titles? - 03/24/08 02:20 PM
An important thing to remember in search engine optimization is that using the word "and" in a page title means you should have two different pages as opposed to combining two phrases on one page.
What does this mean?
If you're an agent who supports many cities in a particular area/county, you (or … (6 comments)
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internet marketing: Google now offers SEO services - 03/19/08 01:27 PM
Google has acquired DoubleClick Performics (http://www.performics.com). So what does this mean? There's no sure-fire way to tell at this point, however I have heard both good, bad and indifferent comments regarding the acquisition.
Amongst talk groups, I've seen comment such as "who said a search engine optimization company couldn't guarantee rankings?" and … (5 comments)
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internet marketing: Craig's List Scam - 02/13/08 01:16 PM
A post by one of our IREAA members has certainly caught our attention, it reads:
Recently, I was encountered by a situation relating to one of my client's "For Sale" listings, that I had posted on Craig's list. It's a long story, but I'll try to sum it up.
Someone had … (19 comments)
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internet marketing: The Year in Review - 01/02/08 01:23 PM
2007 was an exceptional year for the Real Estate Virtual Assistant industry. Rather than do my own run down of the year, check out the REVA industries Year in Review, written by none other than the fabulous Laura Monroe! My self-created tagline for Laura - "those in the know, know Laura Monroe!" … (2 comments)
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internet marketing: NAR: Win a .mobi web site or Flip Video Camera - 11/04/07 04:12 PM
Wow, is NAR really just a week away? If you're going to NAR, stop by the IREAA Booth #3951 to register to win a .mobi web site or a flip video camera. We'll be giving one away each day of the conference!
Additionally we have several members of IREAA who will … (2 comments)
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internet marketing: :-) turns 25 today! - 09/18/07 02:39 PM
This post is not technically savvy, nor does it provide industry information to set your business apart from others, but I would like to take a minute to celebrate the 25th anniversary of the smiley. Where would we be without emoticons in today's world of e-mails and electronic messages?
25 years ago … (6 comments)
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internet marketing: The .mobi Google site is live! - 09/13/07 02:21 PM
Scenario: A businessman is offered a new position out of state. Excited at his new future, and now the need to find housing, he picks up his Blackberry and searches for a real estate agent. Will he find you?
If you have not snatched up your .mobi domain name, now is the … (6 comments)
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internet marketing: Mobile Web Site - .mobi - 09/10/07 03:20 PM
The future of the internet is mobile!
With the increasing number of people using Blackberry's and PDAs, the need for user friendly mobile web sites is increasing daily. Make your mobile web easy to use with goodies such as bookmark me, call now options, GoogleMaps with directions to your location and … (2 comments)
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internet marketing: Blogging and Joomla and SEO - 08/12/07 01:40 AM
I recently changed my web site over to Joomla (Content Management System). As a web site designer, this was very hard for me to do and I'm still learning the ins and outs of Joomla on a daily basis. Deciding to go to a Joomla format was very scary, I'm a designer, … (4 comments)
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internet marketing: Customize your site with favicon.ico - 07/30/07 01:09 PM
There are so many ways to customize your web site, but favicon (short for favorites icon) is one of my favorite little "bells and whistles" option that I love.
Below is some information on what a favicon is and how to create and utilize the icon. The directions below may seem a … (3 comments)
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internet marketing: What's with Advanced Access? - 05/22/07 10:30 AM
Wow, what's going on with Advanced Access? I have had more phone calls this morning than in the past month! It seems those of you with Advanced Access template sites are seeing the light and ready to build a stand alone site.
While AA is generally a good product as far … (9 comments)
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internet marketing: SEO for a Successful Web Site - 05/09/07 06:50 PM
Many people still think that a combination of the "right" metatags will get them high rankings in the search engines. While metatags used to be a key ingredient, they no longer hold as much prominence with the search engines as they used to. SEO now consists of SEVERAL techniques and the … (4 comments)
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internet marketing: Real Estate Marketing - Blogs - 04/25/07 10:43 AM
Blogs are the new craze in marketing for the real estate industry and with good reason!
Blogs provide a two-fold benefit to the Blog owner. First, Blogs provide helpful information to your client in a format that is most often more personable than a web site. Secondly, Blogs when updated consistently, provide … (1 comments)
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