analytics: Getting the Most out of Listing Router - Measuring the Effectiveness - 11/03/08 03:58 AM
Something that caught my eye when Listing Router was introduced, a comment by ActiveBob in his whiteboard explanation:
 
There are thousands and thousands of searchers every day that come to ActiveRain and leave after viewing one page.
 
This is typical for search engine traffic.  That’s called a ‘bounce,’ in internet lingo: a short, one-page-no-click visit.  Part of the point of Listing Router (in my humble opinion) is to try and capitalize on those bounces – to take those visitors who would have clicked away and give them the opportunity to go to a site that might interest them – … (15 comments)

 

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