What BMW taught the mortgage industry - 05/19/08 01:39 PM
Owning a BMW has always been a "rite of passage" for newly successful originators.  Driving a new 5- series is a statement to friends and co-workers that you have arrived.  I think it's fair to say the reason for this is the prestige associated with the BMW brand.  Perception is reality and if you drive a BMW the perception is that you are a successful upward mobile business person.
The million dollar question is "How do consumers perceive your brand, and by extension, YOU?"
This is the most important question any mortgage company or individual originator could ask themselves.   There is … (1 comments)

$90.00 oil change vs. $6,000 in closing costs - 05/05/08 01:45 PM
Which consumer would expect better service, a satisfaction survey and a consistent marketing follow up campaign?
The answer to this question is so obvious that it is painful. 
Car dealers, who often make less than $300-$500 from the sale of a new car, are experts at selling and keeping their customers.
My typical visit to the dealership starts with an email reminding me that it's time for some form of service.  I can either send them an email or call to schedule an appointment.
Next I receive a confirmation email and phone call reminding me of the appointment.
At the dealership I am greeted with … (1 comments)

 

Timothy Sawyer

Providence, RI

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