Owning a BMW has always been a "rite of passage" for newly successful originators. Driving a new 5- series is a statement to friends and co-workers that you have arrived. I think it's fair to say the reason for this is the prestige associated with the BMW brand. Perception is reality and if yo
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05/19/2008
Which consumer would expect better service, a satisfaction survey and a consistent marketing follow up campaign?The answer to this question is so obvious that it is painful. Car dealers, who often make less than $300-$500 from the sale of a new car, are experts at selling and keeping their custo
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05/05/2008
