Is Your Agency Value Hanging By a Thread? - 06/30/09 04:03 PM
According to a recent study by Marsh, Berry & Co., there's a good chance that it is.
By the way, would you be surprised?
Think of it is this way: given the current soft market conditions, is it realistic that an agency - or any business for that matter - could thrive without a real business plan, a true sales culture, effective and efficient use of technology, AND a comprehensive plan to market the business?
The standard catchphrase "We are a referral-driven business" is starting to sound a little bit like "We're not sure how to market effectively. We're nervous … (0 comments)

Your Agency Website Should Make You Money - 06/22/09 10:38 AM
Every week, I travel around the country to speak with independent agency principals about insurance marketing. The more I travel, the clearer it becomes that most agencies today are finding it very difficult to generate enough new business to cover their annual losses. Part of this difficulty is a result of increased premiums and other macro-economic factors. However, I see a bigger problem.
The Fact: In 2009, 85% of YOUR customers will use the Internet to research before they buy their next insurance policy (IIABA).
This fact can seem like a huge obstacle for many. However, agencies that see this statistic … (0 comments)

5 Proven Ways to Grow Your Agency - 06/02/09 03:11 PM
Agents across the country are looking to create new strategies to deal with the shifting economy and meet the demands of the modern consumer. They realize that the playing field has changed and to compete in today's insurance market they need to adjust their strategy to meet the following goals:
Develop a comprehensive strategy to capture new business using the Internet. Increase customer retention by improving their service and communication to existing customers. Train your people to increase customer loyalty, increase policies-in-force, and increase closing ratios. In order to help agencies like yours meet these goals, we've outlined the 5 Proven … (0 comments)

 

Timothy Sawyer

Providence, RI

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Astonish Results

Office Phone: (800) 595-2373

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Digital marketing and training advice for insurance agencies including: recruiting, sales training, agency websites, CRM tools, pay per click advertising, SEO, social media strategy, operations consulting, email marketing, press releases and more.


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