marketing: Social Media...Will it Redefine the Role of Gender?
- 02/02/11 09:23 AM
This video presents some fascinating material about the way in which Marketing is changing in response to the way Social Media connects individuals along the pathways of ideas, vision and interest. This is a serious assault to the increasingly defunct methods of traditional demographic data analysis. As real estate professionals, we have already observed the shifts in moving from traditional media to online forums. This video challenges us to think about what this means and how we need to think differently about our engagements online. … (7 comments)
The ground pulsates with rythmic energy. Shrill cries announce it's advancing. Frightened children peek from within the folds of their mothers' skirts.It is here... The Masquerade has arrived. Heralded with a colorful flurry of raffia costuming and a foreboding mask, the dancing form weaves it's way through the crowd. A dervish in motion... every swirl a freakish invocation.In traditional African culture, the arrival of the Masked Dancer carries a message. A tradition so potent that some masks are only revealed under very special circumstances.The identity of the masked figure is a carefully guarded secret. But there is another … (14 comments)
marketing: Am I Hawt...or Not!
- 08/21/08 02:46 PM
Yes, the typo is intended. Intended to underscore a point about online branding and personification. I just finished reading an intriguing thread online. Seth Godin started the discussion on his blog by asking a question about...Who's Telling You the Truth About Your Online Personal Marketing. According to Seth, the fact is that you are judged by how you appear, how you spell, the style of your blog's typeface and even by the typos on your instant messaging...think of all the interesting concoctions of the English language you see on Twitter. So, I clicked on the good feedback link to see where … (15 comments)
marketing: The Smartest $10.42 Investment I've Ever Made!
- 05/20/07 11:39 AM
I signed up for a subscription to Real Estate Shows in March & posted my first video montage soon thereafter. My first creative effort was a mailing to inform clients & friends about our new office location. I thought that utilizing a promotional video might make the e-card more interesting. Since then, I've discovered a number of novel & interesting uses for Real Estate Shows. This Marketing Tool can take your promotional efforts to a whole new level, if you'll allow your imagination to develop wings! These are some ideas that I've experimented with. Marketing a Business! When we moved, I wanted to let people know about our brand new office. I … (24 comments)
marketing: Why The Right Reasons Can Create A Captivating Open House!
- 04/26/07 03:23 PM
In my previous post, I discussed how to determine if a home was a good choice for an Open House. Now, we will focus on the right reasons to hold a home open. This is something to take seriously. We are asking homeowners to leave their home & let it be canvassed by members of the general public, for whom we can not validate credibility or authenticity, in the hopes that this will create a viable prospect for the sale of their home. If we have not done our homework & prepared properly, at the very least, the effort has been … (36 comments)
marketing: Creating Captivating Open Houses!
- 04/26/07 09:42 AM
When I entered the real estate profession 12 years ago, my broker told me that I would not stand a chance at succeeding if I did not do Sunday Open Houses. When I transferred to another Broker a couple of years later, I heard the exact opposite advise, " Open Houses are usually a waste of time". So which one was right. Well, both were! Open Houses are a waste of time unless they are prepared and conducted properly. A well presented Open House is a successful strategy many saavy agents use to market and sell their listings & skill set as a real estate consultant … (16 comments)
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This video presents some fascinating material about the way in which Marketing is changing in response to the way Social Media connects individuals along the pathways of ideas, vision and interest. This is a serious assault to the increasingly defunct methods of traditional demographic data analysis. As real estate professionals, we have already observed the shifts in moving from traditional media to online forums. This video challenges us to think about what this means and how we need to think differently about our engagements online. … (7 comments)
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