real estate marketing: Imagine... - 06/19/08 08:23 PM
It's been over a decade since I've participated in a real estate caravan. How about you?
So, a recent post I read 'Caravan... going, going, gone', by Margo Currie about some of her misgivings about the demise of this real estate weekly activity peaked my interest. Many companies have stopped mandating … (16 comments)
real estate marketing: WHY Ambush Marketing is Gobbling Up The Hottest Real Estate on The Planet! - 04/08/08 09:48 PM
Recently, we met with a new client. As we discussed various housing options, she mentioned a home that she had found online and fallen in love with. She couldn't remember the website, but was sure that it was one of the websites advertised on TV. We started listing off sites we … (55 comments)
real estate marketing: Is Your Home Marketing Effort A Secret Engagment? - 04/01/08 04:34 PM
The more things change...the more things stay the same. When I started my professional career as a real estate agent almost 13 years ago, there were certain things we had to get permission to do when we listed a home. These included: obtaining written consent to place a sign in the … (22 comments)
real estate marketing: A Different Kind of Open House... - 03/21/08 10:16 PM
I don't know about you, but most Open Houses that I've been to in the Grand Rapids, Michigan area recently are NOT standing room only events! So, you can imagine my surprise when I drove up to a model home this past week and couldn't find a place to park. The event was organized … (29 comments)
real estate marketing: How "Cream Puff" Marketing is Slowly Deflating the Real Estate Industry? - 03/11/08 11:30 PM
Puffery: as defined by (wikepdia) "Puffery as a legal term refers to promotional statements and claims that express subjective rather than objective views, such that no reasonable person would take literally. We've all seen them, created them, or used them. They're the exaggerated statements that are part and parcel of much of … (45 comments)
real estate marketing: How To Show & Sell Vacant Land - 03/08/08 01:52 PM
When most people think of the glamour and excitement of a real estate career, the prospect of showing beautiful homes is the only picture they can perceive through their rose tinted spectacles. However, there are a number of different types of properties and each one should be shown and promoted in … (23 comments)
real estate marketing: How Come No One Came To Visit My Open House? (Part 5) - 01/24/08 07:56 PM
Letting people know about your Grand Rapids, Michigan Open House is probably the most important goal to accomplish if the event is going to be successful. But once they know, the Next Huge Challenge is making them care! There is an enormous tax on people's time and energy these days. Finding a way to cut through … (14 comments)
real estate marketing: Exploring The Pros & Cons of Corporate Blogging for Real Estate Brokers & Their Companies - 01/14/08 09:34 PM
This past year, I had the opportunity to do several blogging seminars in Grand Rapids, Mi and talk with real estate agents and brokers about blogging in the real estate industry. Although real estate blogging is still being practised by a very small percentage of agents, (current estimates are around 4%), it … (6 comments)
real estate marketing: Keeping Your Eyes on the Right Ball (Pt 3)...Engaging The Correct Play! - 01/14/08 06:29 PM
Sports can teach us a lot of about life and business. In this short series about the game of soccer, we have examined some of the most important skills in the game. So far we have discussed Keeping Your Eyes on the Right Ball and (Part 2) The Anatomy of a Pass. … (8 comments)
real estate marketing: Is It Really ALL About Me? Or Do YOU Matter? - 01/04/08 09:05 PM
I just finished watching a video that Missy Caulk posted on her blog which is taking the on line world by storm right now. There's an interesting discussion going on all over the blogosphere about service. The video seems particularly aimed at the perceived "lack of service" in the real estate community. According … (32 comments)
real estate marketing: Microtrends...Why SMALL is Becoming the New Big For Real Estate in 2008 & Beyond! - 01/01/08 08:37 PM
You may have heard these words...indeed used them yourself. Are you a DIY Doctor? Do you know Extreme Commuters or have friends who are Stay-at-Home Workers? Perhaps you work WITH one half of a Commuter Couple or work FOR a High School Mogul! Second-Home Buyers and International Home Buyers may be more … (18 comments)
real estate marketing: Creating Multiple Streams of Income by Dominating Your Local Niche! - 11/15/07 12:10 AM
Earlier this month, an insightful discussion occurred within the comments of a blog post entitled "A Sure Fire Method to Rapidly Increase Your Income." The post opened with this statement about the reality which many in the real estate community are facing as we enter into the holiday season... "As the holiday … (22 comments)
real estate marketing: Marketing To Create Multiple Streams of Income Through the Holidays & Beyond! - 11/08/07 02:11 AM
We continue our series inspired by an insightful discussion which occurred in response to a blog post entitled "A Sure Fire Method to Rapidly Increase Your Income." The post opened with this statement about the reality which many in the real estate community are facing as we enter into the holiday season... "As the … (66 comments)
real estate marketing: The Battle of The Giants Vs. The Little Guys...When Big Business Sues A Blogger? - 10/16/07 12:51 PM
A recent story in the Grand Rapids press, (Saturday, October 13,2007) caught my attention. The title of the article by Chris Knape was "Amway Sues Bloggers" with a subtitle that said..."company alleges fired distributor is behind negative web posts, videos." The paper reports that the suit has been filed by Quixtar, … (58 comments)
real estate marketing: Elevating the Extraordinary Within The Ordinary...Another Look At Creative Marketing - 10/02/07 07:49 AM
Recently, I attended a fabulous Birthday Party. The Celebration wove it's festive strands throughout the grounds of the lovely home. The deck & gazebo were festooned with brightly colored streamers and guests could catch the strains of the jazz band playing whimsical sets below. A large tent was the setting for the buffet stations which featured traditional favorites … (48 comments)
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It's been over a decade since I've participated in a real estate caravan. How about you?
