bloodhound blog unchained social media marketing conference: Another Way To Find Home Buyers on Facebook - 05/03/09 06:35 AM
Can real estate agents benefit from Facebook Quizzes?  I think so and the good folks who attended the BloodhoundBlog Unchained Online Marketing Conference helped me realize this.
Facebook Quizzes have often been considered the frivolous indulgence of the bored.  Witness Karen Parsons-Fiddler's observations from last April:
I admit it....long night, not bored exactly, but spare time? I'd like to say I have been busy writing offers and needed a break....truth? I've had a good week....but frankly I'm just goofing around..and yes, I've shared a bottle of wine with a couple of friends! :) Interested in the results?...too bad, here they are!
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bloodhound blog unchained social media marketing conference: How Loan Originators Can Take The Lead in Web 2.0 Instruction - 02/26/09 06:52 PM
"If you thought REALTORs were behind the learning curve in Web 2.0, you should see the lenders"
If you're a loan originator, on Active Rain, congratulations.  There are some 300,000 working loan originators today and I'm guessing that about 1% of us are actively using social media.  Certainly, the REALTORs are way ahead of us but even they have room for growth.  If the participatory web is the future of commercial communication, this gives loan originators a tremendous opportunity to "stop buying donuts" and start teaching the close to 900,000 real estate agents, who don't get it, how to succeed.
Remember … (5 comments)

bloodhound blog unchained social media marketing conference: Bloodhound Unchained Seattle: A Prequel to RE BarCamp - 01/06/09 03:47 PM
RE BarCamp Seattle has a time and a date.  From Todd Carpenter:
Rich Jacobson and Brad Andersohn from Active Rain, along with Drew Meyers from Zillow have established the basics. A date and venue. February 13 at Zillow Headquarters.  This happens to follow a Bloodhound Unchained preview event held the day before, also at Zillow headquarters, and also free!
Greg Swann and I are pretty stoked about heading to the Emerald City.   Scott Cowan signed up for Bloodhound Unchained Phoenix ‘O8 but had to decline participation to tend to familial duties.  Since then,  Scott’s been lobbying us to head up to … (9 comments)

bloodhound blog unchained social media marketing conference: Let's All Make Money On Facebook - 11/11/08 05:59 PM
What is your ultimate goal from your social media marketing?  Conversion. Jeff Turner gives us a nice starting point with this quote from his panel at the NAR Convention:
Your overall business goal of social networking should be to expand your sphere and move conversations offline, panelists said. “There’s always going to be need for face-to-face communication in real estate,” Turner said. “Find a way to marry the two worlds.”
I’ll take it one step farther…  I know the way to marry those two worlds.  Pick up the damned phone ! In this world of hi-tech toys, the single best … (1 comments)

bloodhound blog unchained social media marketing conference: NAR Orlando: All Work and No Play Makes Brian A... - 11/10/08 02:11 PM
...well, you know the rest of the story.
I missed the hijinks at the Active Rain Party in Orlando and that was a bummer.  I so wished to meet Broker Bryant and TLW among many other AR members.  If you've met me at any social function, you know that I"m more inclined to howl at the moon rather than to prepare to be bright-eyed and bushy tailed but this NAR Orlando weekend was a working trip for me.
We held the Bloodhound Blog Unchained Online Marketing Conference on Friday.  Our line up was astounding:
Greg Swann - The Unchained Epiphany Brian … (22 comments)

bloodhound blog unchained social media marketing conference: The Dirty, Little Secret of Real Estate Bloggers - 10/24/08 06:35 PM
I know your secret.  Honestly…I do.
 
You aren’t knocking the ball out of the park, regardless of your blogging effort.  You play around on Twitter, Facebook, Active Rain, and might even comment on Bloodhound Blog.  You’re probably REALLY smart and can’t believe that you’re having problems in business.  I know you are; I’ve read most of your blog posts, Tweets, and Facebook messages.  You fancy yourself ethical.  I believe that, too.
Why is a smart, ethical real estate agent like you failing then?
You got hoodwinked.  Tricked.  Sold a bill of goods.  That snake oil you bought?  Web 2.0- it … (38 comments)

bloodhound blog unchained social media marketing conference: Look Who's Talking- It's Jessica Horton ! - 08/12/08 03:50 PM
Here's Greg Swann, introducing new BHB contributor, Jessica Horton:
What do you do when you’re selling a thick slice of a billion dollars’ worth of real estate every year, when you’ve built your own RE/Max franchise from scratch, when you’ve hit the “30 Under 30″ target at Realtor magazine?
Start over in another town, of course, and do it all again.
Today we add once and future mega-producer Jessica Wynn Horton to our roster of contributors. Jessica is designated broker for Brio Realty in Bellevue, WA, a Microsoft suburb of Seattle.
In addition to her duties as broker, Jessica is hoping … (9 comments)

bloodhound blog unchained social media marketing conference: ActiveRainers Ribak and Brady to Speak Tuesday, August 12, 2008 on HomeGain "Ask the Experts" - 08/11/08 05:37 PM
Mitch Ribak spoke to the Barrys on Real Estate Radio USA last Friday.  Mitch started as an agent in 2001, opened Tropical Realty in 2005, and has grown his business to close 180 transactions, during the first six months of 2008,  in a down real estate market.
Mitch looks for newer real estate agents, who are personable, with a strong work ethic for his team.  He plugs them into his 100mphmarketing software after driving prospective buyers to his website from various pay-per-click campaigns. 100% of his buyer leads come from the internet (his referrals come from original internet leads).
Mitch will … (2 comments)

bloodhound blog unchained social media marketing conference: That's How Winnin' Is Done - 07/08/08 05:01 PM
Find out How Winnin' Is Done
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bloodhound blog unchained social media marketing conference: I Want YOU To Declare Your Independence...THIS Weekend - 07/03/08 02:33 PM
“It’s deja-vu all over again,” said Yogi Berra.
Yogi was referring to the multiple World Series rings he collected as a Yankee. For me, deja-vu is the grassroots campaign to kick-off the next BloodhoundBlog Unchained Social Media Marketing Conference, on November 7, 2008, in Orlando, FL.
Like Yogi, I take particular delight in this challenge. Unchained Phoenix was our first World Series victory. Many Unchained graduates tell us it was a four-game sweep.   Our challenge now is to RETAIN the championship.   The road to victory starts tonight.
What might you expect from the BloodhoundBlog Unchained Social Media Marketing Conference in … (0 comments)