real estate websites: Homes for Sale Pages for IDX Real Estate Websites [Guide] - 08/02/17 03:38 PM
In this guide, I'll show you how to build simple IDX pages that drive organic search engine traffic. Buyers go to Google often and search phrases like "homes for sale in las vegas with a pool" or "gated communities in henderson".  IDX pages are among the highest performing lead generation strategies. You can dominate search in your area with this simple technique and time on task.
 
What is an IDX page?An IDX  page within your website showcases particular properties by location, price, features, zip codes, school zones, and other specifications. To create an IDX page, an individual set of criteria is created within your … (2 comments)

real estate websites: IDX Broker | Making the Most of Real Estate Websites - 04/06/17 02:03 PM
Not all IDX providers are created equal. The IDX provider you choose can influence the way your website looks and performs for lead generation, lead capture, and more. Find out why I chose IDX Broker, and follow the comprehensive guide for making the most of your real estate website.
 
THE BASICS OF IDX SYSTEMS
IDX stands for the International Data Exchange, a system that enables real estate agents to show MLS property listings on their websites.
MLS stands for Multiple Listing Service, a method by which real estate agents share information about properties and cooperate on transactions for compensation.
The IDX systems are what allow the … (2 comments)

real estate websites: How to Hire a Search Engine Optimizer for Your Real Estate Website - 03/24/17 07:54 PM
INTRODUCTION | HOW TO HIRE AN SEO FOR YOUR REAL ESTATE WEBSITEYour website may be beautiful, but if it's not generating and capturing leads, it's not functional. In fact, you may be downright invisible to prospects. It may be time to hire an SEO, a Search Engine Optimizer, who can give your website a much needed boost in visibility.
We’re living in a digital world. With so much content available online, the internet is the first place we go if we want to do research, find an answer to a question or make a purchase – even if that purchase is buying a … (7 comments)

real estate websites: 7 Deadly Mistakes Agents Make with Their Real Estate Websites - 03/20/17 05:18 PM
Keep Your Eye On the Prize - Remember Your WHYReal estate websites can be a challenge. As agents, our websites should be lead generation machines! But who knew that aside from being real estate agents, we'd also have to be web-masters or tech-geeks? I'm right there in the tranches with you.
Our careers require us to be top-notch customer-service providers. We must also be experts in our industry, location, and niche. Furthermore, we need excel at digital marketing.
Ultimately, we have to deliver quality service to the clients we have, as well as generating and nurturing leads for future business. That's a lot to juggle!
To keep ourselves balanced, to … (2 comments)

real estate websites: How to Find what Keywords your Leads Use to find your Website - 06/04/16 03:56 AM
Online lead gen has so many interesting stages. When studying these, we can find out so much more about how customers are finding and using our real estate websites, as long as we set up tracking and use the tools. Here's an example: I got a lot of real estate leads this month for a page on my Las Vegas website for a condo community we have here. I was curious what Keyword Phrases, also known as queries (or search terms), people were using to find it. I wasn't sure if they were using the name of the condo community or using some sort of keyword … (3 comments)

real estate websites: How Do I build a content rich Real Estate Website? - 12/05/13 09:53 PM
How Do I build a content rich Real Estate Website?
 
Think about the content. The best content solves problems. If you really think about it, every buyer and seller has a problem. The buyer’s problem is that they want to buy X for X amount of money in X amount of time, and they want YOU to solve it for them. The seller’s problem is that they want to sell X for X amount of money in X amount of time, and they also want YOU to solve it for them – and make it easy, painless, and profitable. 


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real estate websites: Optimize Your Internet Presence with Search Engine Optimization - 11/16/13 10:41 PM
Optimize Your Internet Presence with Search Engine Optimizationby Lori Ballen
As a busy real estate professional, why is Search Engine Optimization(SEO) important for your business? Your time is spent attending to your business and you don’t have hours to spend in front of your computer with your website. Yet, your online presence is a proven source of niche Internet marketing that works even when you are performing other tasks. SEO drives traffic to your site, increasing page views and, ultimately, growing your business.

How does a website rise to the top of a search?  Search engines work by collecting information from the … (1 comments)

 
Lori Ballen, Digital Marketing Strategist (Keller Williams Las Vegas)

Lori Ballen

Digital Marketing Strategist

Las Vegas, NV

More about me…

Keller Williams Las Vegas

Address: 9420 W. Sahara Suite #100, Las Vegas, NV, 89117

Office: 1-800-805-8354



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