search engine optimization: 7 Deadly Mistakes Agents Make with Their Real Estate Websites
- 03/20/17 05:18 PM
Keep Your Eye On the Prize - Remember Your WHYReal estate websites can be a challenge. As agents, our websites should be lead generation machines! But who knew that aside from being real estate agents, we'd also have to be web-masters or tech-geeks? I'm right there in the tranches with you.
Our careers require us to be top-notch customer-service providers. We must also be experts in our industry, location, and niche. Furthermore, we need excel at digital marketing.
Ultimately, we have to deliver quality service to the clients we have, as well as generating and nurturing leads for future business. That's a lot to juggle!
To keep ourselves balanced, to … (2 comments)
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search engine optimization: 7 SEO Tips to Dominate Search Engines
- 02/04/16 08:45 AM
Every single thing you do regarding online marketing for your real estate business should have Search Engine Optimization at the forefront. No matter how pretty your page, how stellar your images, or how eloquent your content, your efforts will be moot if potential clients cannot find you online. If you do not have a thorough, deep, and rich understanding of SEO, then you cannot afford to miss this class on Search Engine Optimization.
Search Engine Optimization is a strategy used to bring visitors to your website through high-ranking search pages on major search engines such as Google. Organic rankings, or unpaid rankings, are a … (21 comments)
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search engine optimization: Best List of Real Estate Keywords Anywhere On the Web
- 07/07/15 12:14 AM
by Lori Ballen, Digital Marketing Strategist, Specializing in Search and Social Content marketing is what drives the consumer today. They want product and valuable information. Other than IDX listings, you must be an expert in the real estate industry. Localarticles and information is very important. Use these keywords to discover the most searched terms by buyers and sellers to create your blog posts and pages.
Lori Created the 2015 SEO report for you. There have been so many changes. Get yours right now.
On the first list below, you’ll notice a number and a level of competition. The number reflects how may people globally … (0 comments)
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search engine optimization: Rank First in Google Searches Using SEO
- 07/07/15 12:02 AM
by Lori Ballen, Digital Marketing Strategist, Specializing in Search and Social You’ve probably heard that SEO and Google’s search rank result algorithm affect your Google search result ranking. Increasing your company website’s ranking has evolved from merely creating numerous webpages brimming with industry-popular keyphrases. Google’s algorithim now factors in your social media reputation, the quality of your site’s content, the quality of any sites which link to yours, and whether your site is mobile-friendly.
Let’s take a step back: Does your ranking evenreally matter? Yes! Research reveals that over 90 percent of consumers initiate their product purchasing process via searching on Google. In … (0 comments)
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search engine optimization: Site-Level Search Engine Ranking Factors, SEO for the Realtor®
- 12/13/14 02:39 AM
Site-Level Search Engine Ranking Factors, SEO for the Realtor®
Google takes into account more than 200 different ranking factors when determining your website’s standing in the search engines, and every year its algorithms get better and better at ensuring that its standards are met. As a business, your website will quickly become one of your most important assets, and you should never underestimate the importance of your standing in the search results.
Site-level ranking factors are among the most important, since they influence the overall design of your website, and because of this, it can be complicated to … (0 comments)
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search engine optimization: 4 Hour Online Marketing Webinar To Occur September 4th
- 09/03/14 06:40 AM
Lori Ballen, owner of The Ballen Method, All Star Agent Network, and The Ballen Group at Keller Williams Realty Las Vegas is set to host a 4 hour webinar discussing online marketing
This webinar is set to start at 10:00 AM and goes till 2:00 PM Pacific Standard Time. This webinar is called, “The Ballen Method VIRTUALLY Live.” Normally a full day class, this webinar is going to be a compact 4 hours of online marketing tips and tools to help business owners take their company to the next level.
This webinar is free to those who … (0 comments)
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search engine optimization: Online Marketing is about Location, Location, Location!
- 06/19/14 08:57 AM
Online Marketing is about Location, Location, Location
It is unquestionable in the real estate game that it is all about, “location, location, and location.” Whereas in times past the refrain was used to console sellers who were unable to fetch top dollar, or explain to buyers why they needed to work even harder to come up with extra cash to help scrape up the large down payment for that split-level in the tonier side of town. Now however, that truism applies just as much to real estate agents as it does house hunters and property owners. As anyone who has … (0 comments)
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search engine optimization: SEO and the Changes in 2014 you should know for online marketing
- 06/19/14 07:46 AM
SEO and the Changes To be effective at online marketing and to keep your brand and your products in the forefront in the on line race, you need to keep a few things in mind. One of these is how the face of SEO is changing. Google has made several new changes over the past few months which affect the way businesses can effectively market online without being 'punished' by Google.
The main change that has occurred, following the recent Panda and Penguin updates is increase security and stricter consequences for in-bound links which hold no value. Notice we said "links which hold no value." … (0 comments)
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search engine optimization: Traffic is key to building your real esate website to generate leads
- 04/06/14 12:43 AM
Traffic is key to building your real esate website to generate leads
Websites are not difficult to build, not too difficult to manage, and require just a little bit of attention for maintenance. However, when it comes to monetizing your website building your website’s traffic is key to making sure that your site turns a profit.
SEO, search engine optimization, is the absolute key to understanding traffic and how traffic works to help you make money on your website. You can use traffic to make money by driving traffic to your website and making money off of ads, or drive traffic to … (0 comments)
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search engine optimization: Winning Tips for Real Estate Blogs by Lori Ballen Online Marketing
- 12/27/13 07:31 AM
Winning Tips for Real Estate Blogs As a real estate agent, there's no denying that your first commitments are to your clients and the real estate that you represent. Online Marketing is an important part of any successful real estate business, though; the sooner you embrace it, the easier all aspects of your business will become. You simply need to implement the most effective strategies for every level of your growth as a real estate agent professional in order to maximize your outreach and future successes.
Implementing the Ballen Method to Move On Up You wouldn't want to just fly by … (0 comments)
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search engine optimization: Choosing the Right Hosting for SEO | Online Marketing by Lori Ballen
- 12/01/13 08:24 PM
Choosing the Right Hosting for SEO
The Importance of SEO for Real Estate Businesses
Most people use the Internet to research real estate businesses before choosing one to provide them with the services needed. Since search engines such as Google are the most popular method for finding said businesses, SEO (Search Engine Optimization) should be considered an essential component of a real estate business's Internet marketing. In main, this is because SEO can increase the number of visitors to a website, which has enormous impact on the revenue that a real estate business can expect to earn in the course of its … (2 comments)
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search engine optimization: Optimize Your Internet Presence with Search Engine Optimization
- 11/16/13 10:41 PM
Optimize Your Internet Presence with Search Engine Optimizationby Lori Ballen
As a busy real estate professional, why is Search Engine Optimization(SEO) important for your business? Your time is spent attending to your business and you don’t have hours to spend in front of your computer with your website. Yet, your online presence is a proven source of niche Internet marketing that works even when you are performing other tasks. SEO drives traffic to your site, increasing page views and, ultimately, growing your business.
How does a website rise to the top of a search? Search engines work by collecting information from the … (1 comments)
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search engine optimization: Three Keys to Climbing Google's Rankings | SEO in Real Estate
- 08/31/13 03:04 AM
You've probably heard this phrase before: what are the three most important things in real estate? Location, location, location. It's the one thing you can't change, and can be one of the most important factors in determining whether a business is successful or not. However, what most people don't consider is that it's just as important for their website to have a great location as it is for their physical business. The top ten in Google's search engine account for a whopping 50% of the clicks received. This means if your website isn't on the first page – or … (0 comments)
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search engine optimization: Tip of The Week - GOOGLE juice | Online Marketing
- 08/30/13 08:32 AM
Tip of The Week - GOOGLE juice
You see the term "Google Juice" tossed around all too often. I prefer to call mine Google food, but they both do the same thing... FEED GOOGLE!!
Here's what you need to know:
SEO is short for Search Engine Optimization; Google Juice means SEO power.
Just like in life, and especially in Cyberspace, everything is constantly changing. And so is Google, which is constantly changing at an even faster pace. But it actually has a “rhythm” in how it chooses which results to feature where. Once we discover what Google is … (0 comments)
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search engine optimization: The How and Why of Google Alerts by Lori Ballen
- 08/27/13 04:46 AM
The How and Why of Google Alerts
by Lori Ballen
Google alerts can be very helpful for keeping yourself informed about what is happening on the web that interests you.
Examples:
- Set up a Google Alert around YOUR name. See what Google picks up about you
- Measure keyword search strings you use to measure your internet lead generation methods
- Set up a competitors name on a Google Alert to keep you "in the know" of their progress
- Set up an alert around someone you are learning from. This is a great way to follow
- Set up keywords … (7 comments)
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search engine optimization: Speaking of Marketing | The Importance of SEO for online Marketing
- 06/02/13 08:55 AM
Speaking of Marketing
The Importance of SEO for online Marketing
by Lori Ballen, Internet Marketing Specialist and Author of The Ballen Method
http://www.TheBallenMethod.com The world of online marketing has become increasingly competitive. With more and more companies vying for the attention of prospective customers. The art of online lead generation has become as much of a necessity for businesses as the telephone once was.
The basics of online marketing are to draw people to your website. If you can't get people to come to your website, you can't deliver your message. It doesn't matter what the message is. You could be screaming "buy my product", "try my … (0 comments)
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search engine optimization: What's Your Online Marketing Strategy | Google Food | A Ballen Tip
- 05/02/13 10:08 AM
What's Your Online Marketing Strategy | Google Food |
http://www.TheBallenMethod.com Online Marketing and Internet Lead Generation System
Lori Ballen's Marketing Tip of The Week - GOOGLE FOOD
So what is Google Food? You've probably heard terms similiar to that like "Google Juice" or "SEO Juice"
When You are Blogging, Creating Web site content, Sending out Press Releases, or even posting Craigslist Ads, You'll want to make sure you are FEEDING Google.
Google Food is simply SEO which is short for Search Engine Optimization. GOOGLE is the Engine, SEO is the fuel that powers that engine.
You'll want to keep … (2 comments)
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search engine optimization: Search Engine Optimization for Real Estate Agents | Online Marketing
- 03/31/13 05:29 AM
Search Engine Optimization
Search Engine Optimization for Real Estate Agents | Online Marketing.
SEO stands for Search Engine Optimization. In essence, this is what The Ballen Method is all about. It took many years of testing and measuring before The Ballen Method resulted in the desired outcome, to dominate Page One of search engines - specifically Google.
So how does it work?
First and foremost, The Ballen Method avoids diving into to the old tips and tricks that are often circulated when you read something about SEO. With The Ballen Method we are presenting NEW ways, those that we have … (0 comments)
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search engine optimization: NEW VIDEO | Online Lead Generation |Internet Marketing Success Stories
- 03/16/13 06:41 AM
NEW VIDEO | Online Lead Generation | Internet Marketing Success Stories
http://www.theballenmethod.com/seminars/
… (0 comments)
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search engine optimization: Internet Marketing Class |Online Marketing Training |The Ballen Method
- 02/28/13 02:36 AM
Internet Marketing Class | Online Marketing Training | The Ballen Method | http://www.TheBallenMethod.com
… (0 comments)
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Keep Your Eye On the Prize - Remember Your WHYReal estate websites can be a challenge. As agents, our websites should be lead generation machines! But who knew that aside from being real estate agents, we'd also have to be web-masters or tech-geeks? I'm right there in the tranches with you.
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