the ballen method: Infusionsoft Has Done it Again with Lead Capture Landing Pages - 11/09/17 03:34 PM
Infusionsoft recently launched their brand new landing pages for lead capture. These new landing pages are simple to use, edit, and set up so you can begin marketing the pages for new leads. Below, you will find a step-by-step guide on how to create, edit, and publish your own Infusionsoft landing pages.
 
 
 What is Infusionsoft?Infusionsoft is a CRM (Customer Relationship Management) system that has combined itself with online marketing tools such as registration forms, drip email campaigns, if this - then that options, reporting dashboards, landing pages, ecommerce, and more. It is designed to be the all-in-one for companies utilizing those marketing … (0 comments)

the ballen method: Lori Ballen Presents: From Foundation to Fortune [Free Webinar] - 09/11/17 12:07 PM
CONTACT:
Lori Ballen
Ballen Events
702-602-6137
events@ballenbrands.com
BallenEvents.com
 
Lori Ballen Presents: From Foundation to Fortune [Over 5 Ways to Grow Your Business Online]
 
Lori Ballen is a real estate agent with Keller Williams Las Vegas with her own team, as well as CEO of her marketing company, Ballen Brands. This Wednesday, August 20 at 11am PT, Lori will be presenting a webinar on the essential ways to grow your business online. Lori has been studying online marketing techniques not only in Real Estate, but also in previous businesses including a children's consignment store and a catering company. She has put her methods to … (1 comments)

the ballen method: Lori Ballen Presents: Blog Like Ballen! Hands-On Training in Las Vegas - 08/21/17 11:37 AM
CONTACT:
Lori Ballen
Ballen Events
702-602-6137
events@ballenbrands.com
BallenEvents.com
 
Lori Ballen Presents: Blog Like Ballen! A Hands-On Training Event in Las Vegas, NV
 
Lori Ballen is a real estate agent with Keller Williams and has been teaching her online marketing strategies for many years to agents all around the United States as well as Canada (and virtually to those in other continents, as well). This October 12-13 from 10am - 4pm, Lori will be teaching a small-group hands-on training workshop in her home town of Las Vegas, NV. During these two days, attendees will learn how to dominate search engines through focused blogging using … (0 comments)

the ballen method: Lori Ballen Presents: Value Up! A Webinar on Getting Seller Leads Online - 08/17/17 03:08 PM
CONTACT:
Lori Ballen
Ballen Events
702-602-6137
events@ballenbrands.com
BallenEvents.com
 
Lori Ballen Presents: Value Up! A Webinar on Generating Seller Leads Online
Lori Ballen, a real estate agent with Keller Williams Las Vegas, a digital marketing strategist, trainer, presenter, and CEO of the marketing company, Ballen Brands, is presenting a webinar to help real estate agents generate more seller leads online. Lori's webinars are free and generally include a playback for those who register, regardless of attendance status. The webinar will take place on August 23, 2017 from 11am PT to 11:30am PT.
 
The webinar will have a heavy focus on the utilization of instant home … (2 comments)

the ballen method: Homes for Sale Pages for IDX Real Estate Websites [Guide] - 08/02/17 03:38 PM
In this guide, I'll show you how to build simple IDX pages that drive organic search engine traffic. Buyers go to Google often and search phrases like "homes for sale in las vegas with a pool" or "gated communities in henderson".  IDX pages are among the highest performing lead generation strategies. You can dominate search in your area with this simple technique and time on task.
 
What is an IDX page?An IDX  page within your website showcases particular properties by location, price, features, zip codes, school zones, and other specifications. To create an IDX page, an individual set of criteria is created within your … (2 comments)

the ballen method: Ballen Brands Launches New Real Estate Agent Website Theme - 05/22/17 11:16 AM
CONTACT:
Lori Ballen
Ballen Brands
702-917-0755
team@ballenbrands.com
BallenBrands.com
 
Ballen Brands Launches New Real Estate Agent Website ThemeBallen Brands, a marketing company for real estate agents, has launched a new theme for their real estate agent websites, known to many as BREW (Ballen Real Estate Websites). These websites are WordPress hosted websites which allow agents the freedom to continue building onto a single platform to display their properties, promote listings, blog about real estate knowledge and local events, as well as many other promotional needs. This new theme has skyrocketed what agents can do with these websites.
 
The new BREW theme, announced as the … (1 comments)

the ballen method: Real Estate Agent Technology Tools for Lead Generation and Cultivation - 12/02/16 06:57 AM
 
There are many fantastic real estate agent technology tools out there to help you get more leads online and cultivate the leads that you already have. The tools listed below are great tools to utilize, but they are not required to generate leads online.
 
When I started Real Estate, all I had was a computer and a will to survive. There were no bells and whistles for me to utilize to get more leads online. It was me, my keyboard, and purpose, passion, and a plan. However, if you are ready to make the lead generation road a little less bumpy, here … (2 comments)

the ballen method: How to Create Facebook Ads with Demographic Targeting - 05/03/16 11:10 AM

Creating Ads on Facebook can be expensive if you're not familiar with how to laser target your audience. With a few simple steps, you can narrow down your audience so your ad only reaches qualified buyers and sellers, generating quality leads.
First, you'll select "New Ad", and enter the URL or landing page to which you want your visitors to be directed when they click your ad. When the user clicks your ad, they are directed to your website. Then, follow the steps below to laser-target your ad, build authority with search engine rankings, and lower your pay-per-click costs. Below are the steps … (3 comments)

the ballen method: Internet Marketing Tips | Using Infusionsoft Campaigns to Automate Your Marketing - 02/19/16 01:18 AM

 
 
 
Running a business is tricky, especially when you are trying to manage a database, send emails to your contacts, keep them organized, know who is interested and who you’ve called, and just knowing where everyone is at in your database.
 
Finding the right CRM is a major part of this. We have used a few CRM programs in the past and recently made the switch to Infusionsoft, which has been incredible — especially when it comes to their campaigns.
 
We are not experts in these campaigns, and we are still learning all that they can do, but here are some fantastic internet marketing tips, tricks, … (1 comments)

the ballen method: How To Write a Successful Blog In 8 Simple Steps - 02/12/16 05:05 AM

 
Writing a blog is crucial to your online marketing strategy. If you are not blogging, yet, now is a GREAT time to start. In order to write a successful blog, there are 8 simple steps that you need to check-off to ensure your blog has all the right pieces to be successful.  
 
1. Finding a TopicIt can sometimes be difficult to find a topic to write about. You want to make sure that your topic is something that people will WANT to read and that other people may not necessarily be writing about. Here are a few tips to help you … (5 comments)

the ballen method: 7 SEO Tips to Dominate Search Engines - 02/04/16 08:45 AM

Every single thing you do regarding online marketing for your real estate business should have Search Engine Optimization at the forefront. No matter how pretty your page, how stellar your images, or how eloquent your content, your efforts will be moot if potential clients cannot find you online. If you do not have a thorough, deep, and rich understanding of SEO, then you cannot afford to miss this class on Search Engine Optimization.
 
Search Engine Optimization is a strategy used to bring visitors to your website through high-ranking search pages on major search engines such as Google. Organic rankings, or unpaid rankings, are a … (21 comments)

the ballen method: Internet Marketing Tips | Low Cost Marketing Techniques - 02/03/16 07:47 AM

 
 
When running a business, one of the biggest things you need to keep in mind is how you are going to market your business.
 
You do not have to do this process alone, but when you’re first starting out, the budget for an online marketing team and additional resources may not be the main focus. . .
 
And That’s Okay!
 
Online marketing doesn’t have to drain your wallet. There are many low-cost marketing techniques to get your business out there — and while they may take a little more effort and time at first — the return can be magnificent.
 
Here are the tools that are are … (72 comments)

the ballen method: The Ballen Method Celebrates Its 3rd Birthday with a Birthday Bash Event - 01/29/16 08:02 AM
Digital Marketing Strategist and creator of The Ballen Method, Lori Ballen is celebrating the 3rd birthday of The Ballen Method with a virtual Birthday Bash Event.
 
Lori Ballen, Digital Marketing Strategist and creator of The Ballen Method is celebrating the three-year anniversary of the creation of The Ballen Method by throwing a virtual Birthday Bash Event that highlights the release of new services.
 
This Ballen Birthday Bash is highlighted by the much anticipated services release on January 29, 2016 at 3 PM. Those who are serious about growing their business will now have a choice of personal training plans to suit their needs and skill level.
Lori and her husband … (1 comments)

the ballen method: Using IDX Systems | Adding IDX Broker Widgets To Increase Lead Capture Conversion on Your Site - 01/22/16 06:36 AM

When creating a great real estate website, there are multiple tools that you want to make sure that you have in place in order to generate more leads and track your results. These tools may include:
Lead Capture Buttons Home Evaluation Forms Analytics Tracking Code Contact Forms Community Pages and more. One of the tools that a lot of people don’t think about right off the bat is an IDX Solution. IDX Solutions (Such as IDX Broker or Wolfnet 3.0) provide an opportunity for you to display listings pulled from the MLS. These listings can be displayed from a custom search that you … (2 comments)

the ballen method: How to Get More Traffic To Your Website Through Blogging | Writing a Daily Blog - 01/15/16 01:04 AM
Click Here to Download a Complete List of 365 Blog Ideas
 
When utilizing online marketing in your business, consistently generating traffic to your site is a major factor that you want to make sure is occurring. One of the best ways to do this is by daily blogging.
 
What is a Blog?A blog is a piece of content generated to your site that is not a main page on your site. Blogs can include content that might possibly change, such as places, events, steps and process, etc. A blog can be included in your website, like with WordPress, or can be a separate service such as ActiveRain, Blogger, … (2 comments)

the ballen method: How to Use Canva: Branding Images for Your Online Marketing - 01/08/16 04:23 AM

 
Branding is an important factor when it comes to online marketing. Your brand represents not only who you are as a company, but it represents you directly. You want to make sure that your branding reflects your aura and what you represent as a person and a company.
When it comes to image branding, you want to make sure that you first have a logo that represents that brand. For example, here is our logo:
 
 
 
Our goal when creating this logo was to have something simple, classy, and professional. We are a Marketing Company as well as a Real Estate Network, so we wanted to find something that … (18 comments)

the ballen method: Getting To Know Your Wordpress Site - 12/18/15 01:55 AM

So you have a brand new WordPress site, but where do you begin? You need to get to know your WordPress site and how to navigate it, so that you can get started with your online marketing through WordPress.  
 
The Login ProcessWhen logging into your WordPress account, your login URL is your domain name followed by /wordpress-admin. Example: www.yourwebsitehere.com/wordpress-admin  
 
Picked For You: Blogs, Plugins, Themes, Widgets. Oh My!  
 
Your DashboardWhen you Login to your WordPress site, you will be taken to your dashboard. The dashboard is made up of your left sidebar, top menu bar, and a preview window which will … (3 comments)

the ballen method: How to Make an Animated Gif - 12/09/15 02:58 AM

In social media and online marketing today, you may notice that an image just isn’t cutting it anymore. Gif’s are live images made from groups of similar images or video files. They take those images and video files and turn them into a short animated photo.
 
Here are some examples of Animated Gif’s, below:

 
Now, you’re probably wondering, “How does learning how to make a gif benefit me in Real Estate Marketing?”
 
With Animated Gif’s you can create a live image of a property walk-through or photos of your property. Check out the example, below:
 
Pretty cool, right? Animated Gif’s work on social media, email campaigns, … (2 comments)

the ballen method: How to Get Started with Twitter Ads - 11/20/15 01:04 AM
If you're thinking of setting up a Twitter Ad campaign but aren't sure how to do it, then you're in the right place. We'll help you learn how to get started with Twitter Ads.
 
Every single day, millions of Internet users log in to Twitter perhaps to share ideas, discover new ones or even explore the latest news. For businesses, it is a social media platform that'll help them grow their number of followers, market their products and generate leads to their sites.
 
Why is this? Well, a larger percentage of Twitter users tend to follow brands and companies. Therefore, as a business, … (4 comments)

the ballen method: How to Make a Video Online Using Animoto - 08/14/15 03:58 AM
Animoto is an easy to use program for making videos online. You can use this program to create listing videos, presentations, how-to videos, photo slideshows, and more.
Animoto has three different pricing options ranging from $9.99/month to $29.99/month, depending on the features you need and would like to have when creating your videos online. Click here to get one month free with Animoto and test it out for yourself.
How to Use AnimotoOnce you are logged into your Animoto account, you will be taken to the "Dashboard" where you will see your list of videos you have already created. You can also click "create" in the upper right hand … (2 comments)

 
Lori Ballen, Digital Marketing Strategist (Keller Williams Las Vegas)

Lori Ballen

Digital Marketing Strategist

Las Vegas, NV

More about me…

Keller Williams Las Vegas

Address: 9420 W. Sahara Suite #100, Las Vegas, NV, 89117

Office: 1-800-805-8354



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