Video is also incredibly popular with all search engines. When a video is made correctly, and the proper steps are included in the video, the search engines will index them. Pay Per Click with video can also be a good choice. Video stands out on the page, and therefore if you have to pay to have your video featured this can be a win-win – when controlled properly. But with any pay per click you must be hands on, set strict budgets, carefully choose the audience you want to see your video, and be sure it’s set properly with the right keywords.

Creating video for the general public can come with a paralyzing fear. This is the one chapter I teach in my live classes where only a few people raise their hands and commit to adding video to their marketing plan for the upcoming year. People fear the unknown. But the major fear is not which equipment to use, or what to create a video about. Instead the biggest fear is looking stupid, or unflattering on film. This self- consciousness seems to kick in to overdrive when people think of putting themselves on camera. Even people who are extremely confident can find themselves crippled the moment they turn on the camera and tell themselves: “ACTION”.

Good News

But there is good news here. Shooting video, in front of, or behind the camera, is a skill. You can learn HOW to do this, and you can practice, and you WILL improve. The more you do this, the more confidence you will get, the better you will get, and as a result this practice is going to become the key to your success with a great video – especially if you lack the initial confidence to do it.

However, you must be careful about becoming a “professional practicer,” and never getting anything online. I highly suggest you publish your practices. You can control your settings once you publish them. You can set them to private, or choose that only people with a link can see the video. But at least you created it, did the steps to search engine optimize it, and published it.

A game plan before beginning will be help. Here’s what you’ll need to know:

• Know what kind of equipment you are going to use.

• Have a theme in mind of what you will talk about.

• Use a card with bullet points, but avoid scripts wherever possible.

• Choose your location to shoot.

• Choose your clothing.

• Determine your editing process.

• Know how long you’d like your video to be.

  For examples of how to do this, and for all other details, please log on to our web site: www.TheBallenMethod.com , where you will be able to obtain a secured site key which unlocks all of the “secrets” of The Ballen Method.

  Learn It, Work It, Live It - It Works! 

  About The Author  

 Lori Ballen is a Mega Agent with an award winning real estate team in Las Vegas called The Ballen Group at Keller Williams Realty Las Vegas.  Lori and her husband Richard Ballen have owned multiple successful businesses based on her marketing strategy which is now called “The Ballen Method"  Lori and Richard now travel and train other business professionals on her methods which include  Identifying a Niche, Finding a Target Audience, Creating a Message and a Product and then using Blogging, Press Releases, Social Media, Classified Ads, Video and Fresh, Relevant web site content with Disciplined Consistency in order to dominate the search engines for desired searched keyword strings.