Attention Seasoned Realtors and Professionals: Please help me with ad content, what works best? - 02/28/08 09:27 AM
I am moving forward with a Grocery Store Marketing program. The ad will run from May to October, it is a 2ft x 2ft size ad that will be above a very large bulletin type of board. The board will feature a store map, coupons and specials items on sale and other local newsletters, etc. I will have a bin to put take away materials in too.
 This is pretty inexpensive so I thought the exposure of 28,000 families per week was cost effective. I am a mortgage broker in Michigan. It is a declining market and refinance business has been close … (5 comments)

Shutting the Door on the American Dream- New FICO Requirements will oust marginal credit buyers - 02/25/08 12:01 PM
     Okay with this economy, especially in Michigan where I am, most people do not have 20% down. If they do they are cash buyers or seniors or move up buyers. Many people with a credit score less than 620 do not have allot of savings. March 3rd is the date that just about all of the Mortgage Insurance Companies have said, "NO MORE LIMITED DOWN PAYMENT PROGRAMS WITH A CREDIT SCORE LESS THAN 620, THEY WILL NOW REQUIRE 20% DOWN-PAYMENT".
      Let's just think about this for a minute. Today, I have a 1st Time Buyer, young guy, recently divorced, with … (3 comments)

Has anyone ever done any Grocery Store Advertising? - 02/23/08 11:26 AM
This week I was approached by a marketing company that wants me to advertise inside the local Kroger grocery store on a marketing board that will be inside the store located where customers enter the store. It will be a huge board that will have their daily discounted products, store map, etc. I have never done this and wonder if it is effective. It seems like it would be, but with funds tight this year I am carefully contemplating all dollars towards advertising. My ad would be 2ft x 2ft which is big. I think the exposure is great, the price … (3 comments)

 

Julie Hite

West Bloomfield, MI

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Guaranteed Home Mortgage Company, Inc.

Office Phone: (248) 539-5937

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