marketing: Seller Concessions - What's you Favorite Flavor? - 11/02/07 09:37 AM
I am always trying to keep up on the latest real estate marketing strategies.  My Managing Broker and I are working on a listing proposal that includes a Seller Concession being made with a full price offer up front as part as of the public remarks on the MLS profile sheet.  I have seen some of these promoted on the MLS in the Phoenix metro area as incentives to attract buyers.  They come in a variety of flavors.  Maybe the seller will pay the first year of HOA fees,  possibly the first few months mortgage payments or 3% towards closing costs. Sellers are willing to consent to … (4 comments)

marketing: Floor Time? - 10/04/07 03:51 PM
I work in the Corporate Office of Independence Realty Professionals, Inc. in Tempe, Arizona.  The designated broker is very pro-active in creating tools for his agents to use in furthering their business.  He has put together a lead-generating website, www.Homes4SaleAZ.com to use as a referral network for his agents and is now organizing an advertising campaign to attract prospective buyers into a telephone lead capturing station manned by agents who have signed up for "floor time".  I need some feedback as to whether or not this is worth the effort.  I am struggling with the thought that this form of marketing is "behind the … (1 comments)

marketing: Be A Listing Presentation Winner! - 09/26/07 03:23 PM
One of our fellow Active Rainers, Michael Klijanowicz, responded immediately to my request for marketing strategies that he uses to successfully secure listings even in situation when a possible client is enlisting the presentations of other real estate agents besides himself.  This is how he comes out a winner:
1.  Step-by-Step Listing Presentation Agenda
2.  10 Step Marketing Plan
3. Questions for potential sellers to find out exactly their real estate expectations and help open discussion to educating them on current market trends, thereby setting a realistic list price.
To contact Michael and receive this valuable information, he can be contacted Michael.Kiljanowicz@longandfoster.com or visit his … (3 comments)

 
Barb Merrill, GRI, Associate Broker (Cactus Mountain Properties, LLC)

Barb Merrill

GRI, Associate Broker

Tempe, AZ

More about me…

Cactus Mountain Properties, LLC

Address: Tempe, AZ, 85284

Office: (480) 570-5263

Mobile: (480) 570-5263

Keeping well-educated on current market trends and issues is the best service I can give my clients. Whether a 1st time home buyer, a life change relocation, a 2nd home purchase or a seller which deserves the very best in negotiating skills enhanced by the information gained through blogging. The thriving economic enviroment of Arizona along with affordable housing is a welcoming home for everyone. This is what motivates me to provide excellence in the residential real estate field.


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