real estate marketing: Realtors, Do You Mistakenly Think Banks Don't Need Investors? [Video] - 06/08/10 04:34 PM
I've been reading some posts lately wherein some here on AR seem to think the short sale flip is going the way of the Dodo bird and that banks don't want to deal with investors. We also have read many articles talking about how banks only want "market value" and as such, we as Investors will be riding off into the sunset.
Well, I'm here to tell you first hand that NOTHING could be further from the truth. If you only knew how many calls we get from banks to clean up deals that Realtors who had no business being involved … (5 comments)
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real estate marketing: Real Estate Investing To Be Made Easy - 11/30/08 10:20 AM
Last week we announced that we were going to be focusing more on real estate investing rather than talking to agents through our blog and radio show.
We have decided to begin a video training series that will teach investors of all skill levels how they can make money in real estate. While most agents won't have any interest in embracing such an entrepreneurial stance, we post here anyways on the chance that there may actually be a few agents out there who might want to venture over to the "dark" side.
In any event, those that do, might make some … (0 comments)
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real estate marketing: Jamie Dimon Is My Hero - 04/04/08 02:04 PM
April 4, 2008
"Buying a house is not the same as buying a house on fire"JPMorgan Chase CEO Jamie Dimon explaining his bargain basement deal to buy Bear Stearns
Other than finding a deal on a home you want to live in for the next five years or so, you would have to be an absolute fool to buy a house in today's market anywhere close to list price.
There is no room for speculation in real estate today. If you are going to invest, which is vastly different from speculating, you have to be prudent, ultra-conservative and economically responsible in your purchasing practices.
Real … (3 comments)
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real estate marketing: Where's Everybody Else? - 04/03/08 09:43 AM
April 3, 2008
If you are reading this then you know you are ahead of most of those in the real estate business. More than likely you are and have been knowledgeable enough to know that embracing a Web 2.0 mindset is going to help you in your continuing endeavors in real estate.
We are convinced, we've been blogging for a little over 3 months and we have seen our numbers rise dramatically. In just under 90 days we are consistently averaging 2,000 or so unique visitors per day. We know of others in the real estate blogosphere who are receiving 4,000 or … (5 comments)
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real estate marketing: Do You Want To Make Money In Real Estate? - 04/01/08 12:27 PM
April 1, 2008
If you want to make money in real estate...no I'm not talking about a measly commission fee. Commissions are for mortals. I'm talking $30,000..$40,000..$50,000 or more per transaction, then we have a plan for you.
We know of ordinary men and women who are looking at today's real estate market as a HUGE opportunity for profit. Fortunes are made when prices are this low. When we say low we mean 25%, 35% even as much as 60% or MORE below market value. These are the kind of numbers that get buyers enthused and they should be getting you enthused. … (0 comments)
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real estate marketing: What If Dick Vitale Was A Realtor? - 03/27/08 11:23 AM
March 27, 2008
Last weekend I was watching some of the games of what has become an annual rite of spring passage, the NCAA Basketball Tournament. The tournament has become a brand of its own, March Madness.
In just about every business office in the Country, there is some talk about how everybody is faring in the office pool.
But as I watched the games and stories unfold last weekend, something became very apparent to me. What happens to college students, who when looked at on paper and seemingly have no chance of winning, do the unthinkable?
I watched West Virginia topple Duke, Western Kentucky overcome Connecticut … (3 comments)
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real estate marketing: Who Says There Are No Buyers Out There? - 03/25/08 08:58 PM
March 25, 2008
I have asked a question regarding a conundrum I have been concerned with for some time. Is the real estate market slow because there are truly no buyers, or is the market slow because there are no agents...professional, hard working ones that is?
Enter Denny Grimes from the southwest part of the State of Florida. Grimes is a real estate broker from the Cape Coral area and his client purchased a development from a bankrupt developer.
Builder and real-estate investor O.J. Buigas bought 116 homes - (82 houses and 34 townhouses) - from Miami-based Tousa homes Florida LP, parent company of … (3 comments)
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real estate marketing: Are You Like A Typical White Person? - 03/23/08 12:51 PM
March 23, 2008
Last week presidential candidate Barack Obama fanned the flames on a continuing racial wildfire when he said his grandmother was a "typical white person". So we wondered if you are a typical white person...or some reasonable facsimile thereof.
"...she is a typical white person, who, if she sees somebody on the street that she doesn't know, you know, there's a reaction that's been bred in our experiences that don't go away and that sometimes come out in the wrong way, and that's just the nature of race in our society."
Well, I am not going to touch that with a … (3 comments)
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real estate marketing: Look Me In The Eyes! - 03/21/08 08:04 AM
March 21, 2008
Any frontal attack on ignorance is bound to fail because the masses are always ready to defend their most precious possession; their ignorance.Hendrik Willem van Loon
Look me in the eye.It's okay If you're scared,So Am I
But we're scared for different reasons!I'm scared of what I won't becomeAnd you're scared of what I could become
Look at me!I won't let myself end...Where I startedI won't let my self finish...Where I beganI know what is within me,Even if you cant see it yet.
Look me in the eyes!I have something more important than Courage,I have Patience
I will become, what I know I … (5 comments)
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real estate marketing: 10 Ways To Increase Your Sales By 50-60%..Even 70% or more! Immediately - 03/13/08 10:25 AM
March 13, 2008
The diet industry is a multi-billion dollar industry because people are always looking for the next fad weight loss program. I did not develop the ultimate weight loss plan but I will clue you in on what it is. It's simple, very simple and does not cost a penny.
Expend more calories than you consume. Thank you very much.
If you'd like more details on my secret weight loss plan sent to you, send me a check. Expect delivery in 4-6 weeks.
Are you a real estate agent that operates your "business" hopelessly looking for that magic pill for real estate? … (5 comments)
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real estate marketing: Do You Eat Monkey Brains? and The Top 5 Reasons Your House Is Not Selling - 03/02/08 07:40 PM
Do You Eat Monkey Brains? and The Top 5 Reasons Your House Is Not Selling
March 2, 2008
Ok Mr. & Mrs. Homeowner. Your house is on the market and has been for quite some time. You hired a real estate agent. You have held the open houses. You have had the home staged for optimum presentation. But it still will not sell. What's the problem?
Well we have done the research for you and here are the Top 5 Reasons Your House Is Not Selling:
1. You Are OverpricedThe most famous words in real estate are Location, Location, Location. That may have been true … (4 comments)
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real estate marketing: Single Women Emerge As A Driving Force In Real Estate - 03/01/08 12:20 PM
March 1, 2008
Well, I got a twenty dollar gold feeThat says there's nothing that I can't do Well, I can make a dress out of feeding sacks,And I can make a man out Of you.‘Cause I'm a woman...W-O-M-A-N.Lyrics from I'm A Woman | Songwriters: Jerry Leiber, Mike Stoller
According to a report by the National Association of Realtors, single women are the fastest growing demographic of homebuyers in the Country. The report states that 22% of homebuyers are single women. Up nearly 14% since 1995.
Other than married couples which top the list, single women are the biggest percentage of homebuyers. Sorry guys, single … (5 comments)
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real estate marketing: Top 10 Reasons You Need A Traditional Real Estate Agent - 02/27/08 11:24 AM
Top 10 Reasons You Need A Traditional Real Estate Agent
February 27, 2008
What are the top 10 reasons you would need to utilize the services of a traditional real estate agent? C'mon, you can think of a few..go ahead and try.
1. ?????
2. hmmmm
3. hold on..I'm thinking
4. just a second...it'll come to me
5. man, this is a really tough
6. okay..I think I have one
7. naw..I just had to sneeze
8. can I get a hint?
9. I think I have got one...I really do
10. To show me how to get paid for doing nothing
Now before you get yourself in an uproar, this was in jest … (1 comments)
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real estate marketing: Is Seth Godin Right? - 02/22/08 12:55 PM
Is Seth Godin Right? OF COURSE HE IS!!!!!
Today on the uber marketer's blog, he wrote an article that I feel is most appropriate. It is a call for change.
To me I am finally glad to see him come out on this subject. We have been talking about this for months on our radio show and in our blog postings and while many agents are now seeing the future..way..way..too many are resistant to change and are comfortable living in Jurrasic Park.
If only NAR would shake the trees and stop pandering to the incompetent, obsolete agent, then maybe the industry would actually … (2 comments)
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real estate marketing: Real Estate & The Celebrity Apprentice - 02/10/08 11:16 AM
February 10, 2008
After a long week in the studio I grabbed a box of Nilla Vanilla wafers and a tall glass of ice-cold milk and settled into my trusty "dad chair" to catch up on some of my previously recorded programs on Tivo.
I was watching an episode of the "Celebrity Apprentice" and something struck me as to how the show should be watched by all real estate agents.
If you are not familiar with the show, two teams meet with a product manager or brand executive at a consumer product company and they are told that there is a new product … (4 comments)
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real estate marketing: What Do You Do When You Have Nothing To Lose? - 02/03/08 11:03 AM
Well if you think you have seen it all, here's a new one for you.
Imagine that you want to buy a house for you and your family but you don't have enough money for a down payment. No friends or family to help you along. No dowry from the in-laws, your savings just don't add up to much, and you have no real plan to save more.
Then all of a sudden they come out with this new mortgage product that gives you the opportunity to buy a home with no money down. Of course you would … (5 comments)
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real estate marketing: The Five Competitive Forces That Shape Strategy - 01/31/08 06:21 PM
Since 1922, The Harvard Business Review has been published as a monthly digest of research-based articles written specifically for high ranking business practitioners.
It is an esteemed publication and is revered by the icons of global business management and is highly regarded as being quite authoritative in scope by the leaders in the fields of academic research as well as upper level managers, executives, and management consultants of a wide array of major industries.
Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, … (1 comments)
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real estate marketing: What's your brand identity? - 01/28/08 06:11 PM
What Is Your Brand Identity?
January 28, 2008
Brand Identity
Definition: How you want the consumer to perceive your product or your brand.
Today's marketer can position themselves any way they want to. Whether you want to appeal to dog lovers, single mom's, Gen X or Gen Y'ers or empty nesters, you can create a brand that will align you with the market you want to reach.
Sometimes you can reach all simultaneously. Have you given clear and concise thought as to who you would like to reach in your real estate marketing?
Everyone wants to find a buyer but not any buyer will do. … (2 comments)
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real estate marketing: How Would I Justify My Commission? - 01/28/08 12:34 PM
January 28, 2008
Over the last week or so, I wrote a couple of posts relative to defending the almighty sacrosanct real estate commission. I have literally spoken or corresponded with thousands of real estate agents and other than the usual talking points from the National Association of Realtors, I have not yet to date received any substantive response.
I have received legal threats, personal attacks and some of the most vile rantings one could imagine by simply asking a reasonable question. I have had many agents inanely compare themselves to trial lawyers who took on big tobacco. I even had one … (6 comments)
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real estate marketing: The Listing Addendum Every Seller Must Have And Most Agents Will Never Agree To - 01/27/08 05:31 PM
January 27, 2008
Last week there was a lot of chatter on real estate industry blogs about the Ummel case in Carlsbad, California in which a client has taken her real estate agent to task over alleged misrepresentation and incompetency. As can be expected, many major news media organizations have picked up on the story and it has become a big news item across the Country.
Recently we have begun marketing our blog to consumer oriented readers as well as our core readership of real estate industry professionals. As a result of our intensified direction and focus, we here at Real Estate … (11 comments)
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