short tail: Are Long Tail Search Terms Identifiable? - 10/21/06 12:35 PM
I recently noticed this comment in AR... "... I know that I also rank for most long tail searches." I don't buy this argument at all. I'm not suggesting this person is a liar; I just don't believe that anyone can know what the long tail comprises for any subject, even the narrowest … (5 comments)
short tail: Rankings Up, Traffic Down? Search Users are Getting Smarter - 10/20/06 09:57 AM
A real estate agent recently mentioned to me that even though he's still in the top of Google for common terms about his local real estate market, his traffic is down significantly. What would explain this? How could this be possible? All indications are that his market (a southwest US city) is growing … (28 comments)
short tail: Targeting Popular Search Terms - Bad Idea? Perhaps... - 10/13/06 10:54 AM
I continually meet folks that assume popular search terms are the holy grail of web marketing success; they couldn't be more wrong. It's possible that in the history of mankind there's no other subject that more people are wrong about at the same time. ;-) [tongue-in-cheek of course] While it's smart to look at popular [historical] … (20 comments)
short tail: Suddenly Dropped From Google - 10/09/06 10:20 PM
I recently saw this message come through the WebProWorld forum... it cracked my up. "From what I've been reading, this recent Google page rank update/data push from last weekend hasn't really effected many websites. For us, we saw a huge drop in traffic (about 60%) and the same drop in revenues. It's especially troubling … (4 comments)
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I recently noticed this comment in AR...
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