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When is Too Much, Too Much? - 04/29/08 09:46 AM
Our job is to sell houses and homes. How do we do this? By getting as many people in the door as possible to view the home. (Of course in the lux and high end markets or niche markets this is not the model). Technology will help you with this imensly but some tech tools may actualy hurt you in your home selling endevours. How so do you ask? Well if you have a nice house with great curb appeal but maybe a lousy floor plan. If you put virtual tours up you may not get the home buyer in to (1 comments)
Hiding In Plain Sight - 04/29/08 09:34 AM
Where is the best place to advertise? In plain sight is what I say. Some of us hide in plain sight and some of us shine in the sun, what is the difference and how do we achieve one and avoid the other? I think it is entirely up to you and your area but having a web presence that is professional is the first place to start , you do not have to be a computer engineer and have a second life avatar but a nicely formated and user friendly web site is at least a start. I also think (1 comments)
To Tell or Not To Tell - 04/24/08 01:32 PM
So I have a contract in on a short sale in my county. My client likes two houses on this particular street the one we put the contract in on and the one right next door. They both are nice. I received a call today from the firm handling the short sale for the home owner(we have two realtors on their side, the bank and now the short sale company plus me the closing table will be packed) and they informed that there are a few issues with the house one being the septic but the other being that a young (1 comments)
Tech 101-Part B - 04/24/08 09:23 AM
So someone asked what I use a portable DVD player for. Well, the first and easiest one is thta I have some promotional videos that I play for my home sellors when I am at a listing appoinment. I also will make up a loop of properties that will play or a highlight slide show for my open houses and play it during the showings. The best use of it is for the young home buyers or first time buyers who have kids. Slap in a shrek video and let them watch it and let mommy and daddy sign up to (1 comments)
Which Way Did He Go George,Which Way? - 04/24/08 09:17 AM
We have all sounded like a cartoon character at one time or another when driving home buyers around. A few times a year I seem to get clients who are looking for a new home that is not in my normal marketplace for my brokerage. The technology to help with this is of course a GPS unit, I live and die by it. There is nothing more embaressing than having to stop for directions or getting lost when showing a first time buyer some homes. You are supposed to be the expert and here you are stumbling around lost!I use my (2 comments)
SHHHHhhhh....Were Hunting Houses - 04/12/08 10:45 AM
I am sitting here watching house hunters and when we guess which house the home buyers will pick I seem to always pick the right one. It seems I must have learned a little bit about working with home buyers. Now, back to our brokerage tech toys. Most of us have smart phones or PDAs by now I would hope. The ease of being able to look up MLS info on the fly while driving with home buyers is a great opportunity to showcase that we are well trained knowedgable real estate agents. 800 numbers are great for marketing and developing (3 comments)
A House is A House ,Unless of Course..... - 04/09/08 08:10 PM
A House is A House Unless of Course It Is A Talking House ..... read that to the tune of the Mr. Ed show. Whether talking House works to help show and sell a house is up to debate,it has sold one house for me. The best part of Talking House is that the clients like it and want a real estate agent who is trained and uses technology. Technology is an aid to selling houses to our brokerage but it does not handle the sales process that is our job. Technology keeps us on the cutting edge of our profession (1 comments)
This Isnt your grandfathers Real estate anymore! - 04/09/08 09:20 AM
I make use of every technological device and support that I can. Todays home buyer and home sellors demand to have instant gratification and knowledge. As realtors we have to be on the cutting edge of this. I purchased the Talking House Program from Broadcast Marketing for my new Brokerage and I offer it to all of my home selling clients. I also will offer it to any FSBOs in my area to help them sell their house on their own,if they end wanting to use an agent then I am well placed to be that agent. I will add some (11 comments)
A Blind Date - 04/08/08 09:46 PM
DATE MY HOUSE, that is going to be the headline for my brokerage ad in the newspaper for my open house. I spoke to one of my home sellor clients and she agreed to let us try a Home owner blind date. I have arranged to allow one young first time home buyer couple to look into spending the day and night at this home. We will provide dinner etc. I am looking forward to setting this up and see where it goes. We are going to pair this up with another marketing program I have learned to use....bridal shows. More (6 comments)
Man Was Meant to be a Social Creature...but it is SOOO Hard Sometimes! - 04/03/08 10:17 AM
Social Networking is the key to the next generation of marketing. You heard it here second,we spend so much money on mailings,cards, gifts and web sites and now we have the advent of social networking. A site like ActiveRain is a huge help in getting your name out there but more so what you write and how you write it...even your pictures give someone a feel for who you are and what you are about. A buyer client or home sellor has to feel comfortable with their real estate agent before they give them the new business. Today the first impresssion (1 comments)
A Spherical Body at rest........you know the Rest - 04/01/08 11:44 AM
Your Sphere of Influence is the single most important aspect of you business. As one great mind once said (and I paraphrase) "a sphere at rest tends to stay at rest", well if you let your sphere stay dormant and do not touch base and just say hello every once in a while you might as well close up shop and not work as a real estate agent or run a brokerage. When you do call a friend or former client(hopefully they all become friends) start off with business then go into personal. This way you get the dry, business inpersonal part (2 comments)
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.