CASA LATINO REAL ESTATE ENLISTS HISPANIC MARKETING EXECUTIVE VETERAN AS FRANCHISEE AND AREA DEVELOPER
Mercy Lugo-Struthers to head brand and business expansion in Northern Virginia, DC and Maryland
Danbury, CT, December 2, 2008 - Casa Latino Franchise Corporation today announced the addition of Mercy Lugo-Struthers, former Director of US Hispanic Marketing for AOL Latino and DirectTV Más, and real estate investor, to their rapidly expanding Casa Latino family. With this announcement Casa Latino Real Estate enters the coveted US Capitol Metro area backed by a professional that clearly understands what it takes to effectively reach and service the US Hispanic market.
Ms. Lugo-Struthers has consistently combined her marketing talent and her passion to improve the lives of Latinos in America. During her nearly two decades of corporate marketing experience, she devoted her time and talent to empower Latinos to achieve their American dreams in a variety of ways. Whether it was developing programs to educate Latino's about the importance of computers and the Internet in the Latino household, or advancing their TV viewing habits to include rich cultural and educational programming. More recently, inspired by the foreclosure crisis of Latinos in Prince William County, she designed a program to educate them about how to get back into responsible homeownership.
Robb Heering, Casa Latino Franchise Corporation Founder and CEO stated that, "We have been speaking with Mercy for several months regarding her career move from corporate marketing to residential real estate, an area she's been immersed in during the past two years. Her passion and commitment to serving her community combined with her knowledge of the real estate business made her a perfect fit for our brand."
"We have awarded a multi-unit area development contract to Mercy. Her team will expand the Casa Latino Real Estate brand throughout Northern Virginia, Washington DC and portions of Maryland. The first Metro DC office will open in Virginia this winter with others to follow throughout the region."
Bill Arce, Vice President of New Business Development for Casa Latino added "Mercy Lugo-Struthers will help to level the playing field in a market where many consumers, not just Latino's, have been hard hit by the current market. Years of abuse of consumers by unscrupulous mortgage and real estate practitioners have caused tremendous damage to this market. We expect Mercy to raise the bar and change all of that by delivering the sincere, honest, and ethical counsel, education, home buying and home selling services that the Casa Latino brand represents. We are very proud and humbled to welcome Mercy to the Casa Latino familia".
About Casa Latino
Casa Latino was founded in 2005 in Connecticut by Lawyer and Real Estate Broker, Roberto "Robb" Heering. It is the fastest growing Latino real estate brand and the only Latino-focused agency with a national footprint. While other real estate franchise companies have stalled or downsized in the midst of the current financial crisis, Casa Latino has more than doubled its franchised offices from 20 to over 44 in 2008. Casa Latino offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise royalty model encourages a variety of agent compensation programs which dramatically enhances a broker's ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. The company will continue aggressive system expansion during 2009 throughout key US and international markets.
CASA LATINO REAL ESTATE ENLISTA A EJECUTIVA VETERANA EN MERCADEO COMO DESARROLLADORA DE ÁREA Y DUEñA DE FRANQUICIA
Mercy Lugo-Struthers estará encargada de dirigir y expandir la compañía en el Norte de Virginia, el Distrito de Columbia y Maryland
Danbury, CT, Diciembre 2, 2008 - La compañía de bienes raíces Casa Latino anuncio hoy la adición a su equipo de Mercy Lugo-Struthers, la Sra. Lugo- Struthers, en su posición anterior ejercía como Directora de Mercadeo Hispano para AOL Latino y DirectTV, además de ser inversionista en bienes raíces. Con este anuncio la compañía de Casa Latino entra en el codiciado mercado del área Metropolitana de la Capital respaldada con una profesional que claramente comprende lo que se necesita para alcanzar y servir al mercado Hispano en una forma efectiva.
La Sra. Lugo-Struthers siempre a encontrado la forma de combinar su talento en mercadeo con su pasión de mejorar las vidas de los Latinos en América. Durante casi dos décadas acumulando experiencia en corporaciones nacionales, ella dedico su tiempo y talento para ayudar a Latinos a alcanzar el sueño Americano en muchas formas diferentes. Cuando desarrollaba un programa para educar a los Latino sobre la importancia de las computadoras y la red Internet en sus casas o mientras les ayudaba a fortalecer sus costumbres televisivas al incluir una programación rica culturalmente. Recientemente, inspirada en la actual crisis de ejecuciones hipotecaria que está afectando a los Latinos en el condado de Prince William, ella diseño un programa para educarlos sobre como ser dueños de casa responsables.
Robb Heering, fundador y CEO de Casa Latino Franchise Corporation dijo que, " Hemos estado conversando con Mercy por varios meces sobre la posibilidad que ella tenia de hacer un cambio de la industria corporativa de mercadeo hacia la de bienes raíces residencial, un área que ella ha estado muy involucrada en los últimos dos años. Su pasión y dedicación para servir a su comunidad con sus conocimientos sobre bienes raíces hace que sea una pieza perfecta para nuestro modelo de negocio."
"Le hemos dado un contrato a Mercy, para que desarrolle múltiples áreas. Su equipo ayudara a expandir el modelo Casa Latino por toda el área Metropolitana de la Capital del país. La primera oficina abrirá en Virginia este invierno mientras que otras abrirán consecutivamente."
El Vice President of New Business Development, Bill Arce adiciono, "Mercy Lugo-Struthers nos ayudara a mejorar las condiciones en un mercado donde muchos consumidores, no solamente Latinos, se han visto afectados duramente debido a la situación actual de la industria. Años de abusos al consumidor por prestamistas predatorios y agentes de bienes raíces inescrupulosos han causado un daño sin precedente a este mercado. Esperamos que Mercy sea un ejemplo y cambie todo esa negatividad al proveer el servicio sincero, honesto y ético asesorando a compradores y vendedores por igual con servicios que el modelo Casa Latino representa. Estamos muy orgullosos y encantados de darle la bienvenida a Mercy a nuestra gran familia".
Sobre Casa Latino
Casa Latino fue fundad en el 2005 por un abogado de Connecticut y Broker de Bienes Raíces, Roberto "Robb" Heering. Es la compañía Latina con mayor crecimiento en real estate y la única agencia que se enfoca directamente en la comunidad Latina a nivel nacional. Casa Latino continua su crecimiento con 20 oficinas operando en el comienzo del 2008 ahora cuenta con más de 44. Casa Latino le ofrece a los dueños de franquicias un apoyo cultural como es entrenamiento, herramientas de mercadeo, publicidad entre otras que aseguraran su suceso. Para más información visite www.casalatino.com
Casa Latino Real Estate and Los Taxes have built a strategic alliance to promote both brands within the Latino community.
PRESS RELEASE September 15, 2008
CONTACT PERSON: Juan Cabrera 718-210-3203
CASA LATINO AND LOS TAXES HAVE SIGNED A STRATEGIC ALLIANCE
NEW YORK, NY – Casa Latino Real Estate and Los Taxes have built a strategic alliance to promote both brands within the Latino community. Casa Latino is American’s leading multicultural Real Estate brand whose mission is to help its clients achieve the American dream of homeownership. Casa Latino founder and CEO Robb Heering stated “The Casa Latino business model is the first nationwide real estate franchise that is customer-centric, agent-centric, and owner-centric. Our model simply allows our agents to deliver better services to our customers. Our franchise expansion efforts have been well received and we anticipate tripling our system size during the next 12 to 18 months. Most would agree that there are consumer needs out there that have not been effectively and ethically met. Casa Latino brings a fresh and innovative approach to the market and the market is responding positively”.
Los Taxes is the First Latino Income Tax Preparation Franchise in America. “We have created a company with a simple mission: to provide honest and reliable income tax preparation service to the Latino community in a culturally sensitive office environment where taxpayers can find financial assistance in their language and culture offered by trained tax practitioners whose integrity and respect to system regulations are above all.” Stated Javier Solis, President and CEO of the New York based company. “Los Taxes will focus in providing excellence in tax preparation service to our Latino community. “Para Nuestra Gente” For our People, states our commitment to meet the financial needs of Hispanics, especially in the area of tax preparation and offering an office environment where Hispanic tax payers can find professionals who understand not only their language but especially their culture” added Javier.
This alliance will encourage Real Estate Professionals to adopt a new business model to provide a variety of financial services to our Latino community and help real estate practitioners increase revenues. Homeownership is the first step people take to build wealth and taking advantage of tax incentives encourage taxpayers to achieve homeownership. The implementation of Tax Service within a Real Estate environment is being implemented in several cities and Casa Latino franchisees will be able to take advantage of all the tools Los Taxes have available to run a tax center.
For a limited time, Casa Latino and Los Taxes will offer discounted franchise fees to those who acquire both franchises at the same time.
Seeking Ambitious & Innovative Broker to Launch New RE Franchise
Are You Ready to Take Your Real Estate Experience, Innovative Ideas, Leadership Skills and Desire to Succeed to the Next Level?
But have not yet found the right company to support your income goals, and your coaching, recruiting and marketing needs.Worse yet, your innovative ideas have been turned down by people who are simply waiting for the market to turn for things to get better and lack the right attitude to succeed in any market.
Stop wasting your time trying to convince those who can’t be convinced.
It’s time for you to find a new home, one that gives you and your real estate business the help and support you’ve been waiting for!
If you are ambitious, ready to break from the norm, and excited to try something new that works, then this rapidly expanding nationwide franchise is ready to become your new real estate home.
This is the opportunity of your lifetime!
You will benefit from…
·A flexible, aggressive compensation model to bring your income goals to the level you deserve.
·A fresh brand with an impeccable reputation to help you build trust in the marketplace and distinguish your business from the rest.
·The stability, marketing and resources of a recognized national company so that you are truly empowered to grow your business the right way.
·An outstanding recruiting and coaching support system to expose you to new ideas that you can take to the next level.
·A robust set of proprietary tools to ease your way into lead generating, acquiring customers, and closing transactions, and attaining the volumes you need.
·The support of a seasoned real estate business development and marketing team that understands that you too are a business owner, and wants to keep you motivated and on a continuous growth curve.
All of this, and more!
In return, the ideal candidate should be…
·Well Trained, Experienced and Ambitious: 3+ years as a top producing agent.
·Customer Driven: ability to sincerely and passionately help customers with an understanding and respect for their culture, faith, struggles, goals and dreams.
·Flexibility: change agent, always open to new ideas.
·Creative Problem Solver: someone who looks at challenges as new opportunities to invent and take action.
·Drive: ability to drive record sales despite slow home market.
·Team Builder and Leader: ability to recruit and effectively lead and motivate agents becoming top producers.
·Bilingual, Bicultural a plus!
We would be honored to tell you more about this opportunity.
Orientation and interviews scheduled for Wednesday September 24 from 10am – 5pm.Please call us at (703) 861-6510 or reply to this email to speak to us today!
In an effort to recognize the service of military families in their area and give back, some agents in Florida are refunding part of their commission with those families in the service they work with See article» <!-- //--> http://www.heraldtribune.com
Casa Latino Bay Area Realty is the first franchise office opened in the Bay Area. Below is a link to their "Gran Apertura" video. Congratulations to Carmen Chong and her group of professionals, I am sure you are going to run a very successful office.
To learn how you too can own a Casa Latino Office, call me 904-647-4420 or e-mail me @ billarce@casalatino.com
Understanding opportunities in multicultural markets
Robb Heering founder and CEO of Casa Latino Franchise Corporation, America's first and currently only Hispanic real estate franchise with a national footprint, filled Oscar Gonzales' spot on the panel, who was called by the state of Texas to assist in emergency preparations for Hurricane Gustav.
Heering's remarks focused on multicultural markets and how moving in new directions to turn the housing industry around also includes a comprehensive understanding of these powerful markets.
"What's been eroded in this industry is trust. Most of my customers come from the Latino market place where trust is best gained through the sharing of information," he said. "Many need to be educated on how the system works, on the value of credit and banking. Many don't have bank accounts and even those of a higher economic scale don't have the education of the market needed to succeed in it. So you have to share market information and help educate them. You need to understand cultures. There is not much in common with a New York Puerto Rican and a Texas Mexican. You should be aware that more than half of buyers will come from a multicultural background. The Hispanic community is a large and powerful demographic today. If you don't speak the language, you can speak the culture. It's all about relationships and if you can impart education and are willing to share it so they understand the market, you will see success in this area.
Jacksonville, September 8th, 2008-RISMedia's 2008 Leadership Conference was held September 3-4 at the Roosevelt Hotel in New York City. One notable newcomer on stage was Casa Latino's CEO, Robb Heering who spoke at the opening session and also moderated and served on a panel entitled ‘Attracting More Buyers/Sellers from Multicultural Markets'.
The following is a summary report of the conference for those unable to attend this high-level annual networking and educational event for America's real estate leaders.
The opening session was entitled Leadership-Information-Change-Diversity-Profit, How to Succeed in Real Estate Todayand featured comments from John Featherston, President & CEO, RISMedia, Ed Krafchow, President, Prudential CA/NV/TX Realty, Jim Sherry, President, Innovative Solutions, Allan Dalton, Senior Advisor, RISMedia, Lloyd Frink, President, Zillow, Robb Heering, CEO, Casa Latino Franchise Corporation, Dottie Herman, President & CEO, Prudential Douglas Elliman, Peter Hunt, Chairman & CEO, Hunt Real Estate Corp., Alex Perriello, President & CEO, Realogy Franchise Group, Craig Proctor, Sales Associate, RE/MAX Omega Realty, and Monty Smith, SVP of Strategic Initiatives, NRT. Can there have been a more illustrious lineup?
Of particular note were comments by Realogy's CEO, Alex Perriello, who was upbeat about the market going forward and encouraged practitioners to effectively communicating the positive aspects of the current market to the public, such as the great opportunities for buyers in many markets. Casa Latino CEO Robb Heering spoke at the opening session and highlighted the fact that the public has lost confidence and faith not only in the market but, more importantly, in Realtors. "Trust has been substantially eroded", he said. "In order to regain the trust of the public, real estate practitioners need to educate themselves and their consumers about both financing and valuation to ensure that buyers and sellers make educated and fiscally responsible decisions". While some speakers discussed various measures of controlling and realigning expenditures or even cutting back, Heering's closing message to the 1,000+ crowd was "as a practitioner in this market you basically have three options from which to choose. You can quit and leave the industry, you can lay low and wait for the storm to pass, or you can learn to dance in the rain.....as Casa Latino has done". Heering emphasized proactive advocacy and education to rebuild trust and to succeed in this market.
Craig Proctor, one of the most successful agents in the world and a frequent #1 agent at Re/Max delivered an inspirational message of how anyone with passion, dedication, and thinking outside of the box can succeed.
Educational opportunities at the event included sessions on foreclosures and the market fallout, recruiting, self marketing, agent teams, online marketing, cost cutting, mobile search, and RISMedia's new Top 5 in Real Estate designation.
Clearly, RISMedia continues to bring the industry's most successful and influential leaders together in an action and information packed annual event.
Visit www.RISMedia.com to learn more about this leader in real estate information, news, research, trends, and market analysis.
TO learn more about Casa Latino Franchise Opportunity now, call Bill Arce 904-647-4420
Here is your chance, this Friday our CEO will be hosting a webinar for some potential franchise owner. Just send me an email letting me know that you are going to be there. Here is the info:
You have been invited to join a meeting on the Web, using WebEx MeetMeNow. MEETING: CASA LATINO FRANCHISE OPPORTUNITY OVERVIEW MEETING PASSWORD: No password Date: September 5, 2008 Time: 1:00PM, Eastern Daylight Time (GMT -04:00, New York) 10:00AM Pacific Time Teleconference: Call-in toll number (US/Canada): 1-650-429-3300 Meeting Number: 945 143 322 Please click on the link to join the meeting: ATTENDEE: < https://mwmus.webex.com/mwmus/jm.php?PWD=&MK=945143322 >
Join Scott Syphax, President and CEO of Nehemiah Corporation of America, for a 30-minute virtual town hall meeting on Wednesday, September 3, at 10:00 AM PST / 1:00 PM EST.
We will be placing a call to you approximately 5-10 minutes prior to the actual start of the event. To join the live virtual town hall, simply stay on the line to be connected.
There is no obligation for you to join this town hall, we do feel this is a very important time in our industry and your participation would be greatly appreciated. There is no charge to you for this event and your questions and feedback will be welcomed.
In addition to answering your questions, topics will include: status of H.R. 6694, update on our grassroots campaign, what you can do to help convince Congress to pass H.R. 6694 that will allow downpayment assistance to continue indefinitely.
If you do not receive or miss our call, the dial-in number is 1-877-269-7289 and pin is 13908. Please dial-in 5 minutes prior to the actual start of the event. Space is limited; if you receive a busy signal the meeting has reached capacity. Watch for additional town hall meetings this month.
We cannot make any adjustments to phone numbers for the September 3 town hall. If you would like to be placed on the call list for the next town hall, send an email to marketing@getdownpayment.com and include a valid phone number.
Bill Arce
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