Bill Bartmann's Blog

Bill Bartmann Interview Collection, videos and articles – Fox News, Forbes, Wall Street Journal, and much more - with quotes and comments by Bill Bartmann

Bill Bartmann (Billionaire U) — Mon, 04 May 2009 13:51:47 -0700

Getting to Know the "Billionaire Nobody Knows"

Bill Bartmann has been interviewed by TV stations, Radio Shows and Magazines. Many clips of Bill Bartmann are posted on the internet. Learn what Bill Bartmann has to say about business, the economy, current evens and more. http://emailwire.com/release/21301-Bill-Bartmann-Cofounder-of-the-now-Bankrupt-Commercial-Financial-Services-Inc-Speaks-at-Tulsas-Family-Owned-Business-Institute.html

Listen to Fox News interviews where Bill Bartmann comments on investor opportunities to buy bad debts for pennies on the dollar.

What does Bill Bartmann say about high-profile ads and the importance of finding the right venue for your message? Read the article: http://www.thestreet.com/story/10465021/2/oscar-sponsors-set-example-for-small-firms.html

Fox & Friends interviews Bill Bartmann to hear his comments on sleazy tactics debt collectors use to collect debts owed by deceased relatives. Bill Bartmann makes it clear that family cannot be held accountable for deceased relatives' debts. No one can collect from family members who are not named in the contracts. The debt collectors can try to go after the estate, but each state has its own guidelines as to the statute of limitations of how long before a debt becomes uncollectible.

Bill Bartmann discusses How to Get Paid on Time: http://www.nbcactionnews.com/content/financialsurvival/yourmoney/story/How-to-get-paid-on-time/8Wnu7ZXik0ql2kvay_pOlw.cspx

The Matt Patrick Radio show interviews Bill Bartmann about companies matching employee contributions to 401-K plans. He asks Bill Bartmann, "Do you feel, in your gut, that the stock market is going to be better in 5 years?" Bill Bartmann feels that things are not going to get better in the short term, during the next year, so if you need your money now, pull out and "run for the hills," otherwise, if you can hold, sit tight. The market will have to improve in the next 18 - 24 months or we'll all be in deep trouble.

Bill Bartmann says respect is key to boosting employee morale; read the article: http://www.latimes.com/business/la-fi-inbox12-2009jan12,0,4671295.story

Hear about Bill Bartmann's new book, "Bailout Riches," which is about how everyday investors can become rich buying bad loans for pennies on the dollar. Bill Bartmann says we are no where near the bottom yet; 500 banks will fail this year, and another 1000 bank will fail next year. Learn More: http://emailwire.com/release/21302-New-Book-by-Bill-Bartmann-Entitled-Bailout-Riches-How-Investors-can-Make-a-Fortune-Buying-Bad-Loans-for-Pennies-on-the-dollar-is-a-Must-Read.html

Get tips from Bill Bartmann on building a billion dollar business: Think Big, Do the Unconventional, Believe in yourself and your idea, Share your vision, Execute, Focus, Never give up.

Bill Bartmann comments on businesses cutting costs by renegotiation: http://online.wsj.com/article/SB123241078342495977.html

Below is a link that will take you to an Ericho Communication page (my PR firm) that lists and links recent interviews or quotes. As you will see there are comments or clips from Fox, Fox Business, Forbes, Fortune, Wall Street Journal, Bloomberg, U.S. News & World Report and more. Read articles and see videos that contain comments and quotes from Bill Bartmann. http://www.erichopr.com/releases/bbi.htm

See Bill Bartmann's Profile and Blog Links at http://www.google.com/profiles/billbartmann

Business Website Tips from Bill Bartmann: What Not to do with your Website

Bill Bartmann (Billionaire U) — Wed, 29 Apr 2009 16:36:16 -0700

If you are building your business website, there are a lot of things you should consider putting on your site, like pertinent information about your company, how to order, how to contact you, etc... But just as important as what should be on your website are the things that you shouldn't have on your website. Here's a look at a lot of things that could doom your website from the get go.

Too Much Color

Bill Bartmann tip # 1 is while no one disagrees that the beautiful world of colors that are available when creating websites are nice, there is also too much of a good thing. When it comes to color in a website, you want to make sure that it is being used for the right reasons, not just to show you can. Make sure the colors you use work with your branding. Also, make sure they are not too overbearing. While bright colors may make you think of flashy advertising, they can be a strain on the eyes to have to look at. If people feel they are straining too much to see something, they may just decide to avoid it and go elsewhere.

Fonts

Bill Bartmann tip # 2 is don't do use fonts that will plague your website instead of help it. There are so many ways you can make the words on your website look, it may be tempting to try a number of them. Avoid the temptation. You want to use a font that is easy to read and clear to those looking at it. Remember, all of the people who come to your website will not have perfect vision. That may mean that if you try to use too fancy of a font, they will not be able to figure out what the words really are supposed to mean. It doesn't matter how pretty your website is if the people using it can't read what you are saying. They won't learn any more about you or your company that way.

Flash and Flair

Bill Bartmann tip # 3 is a lot of people want to use all sorts of flash and flair to dress up websites these days. While a little flash and flair here and there can really jazz up a site, try not to overdo it. There are a couple of reasons for this. First is that all that flash and flair may be lost on some users. Those who are looking up your site, but have slow connections, may not be able to see all of those pretty things. Additionally, if it is taking them too long to download, they may not be able to see any of your site and will end up leaving it altogether to go to one they can read more easily.

Music

Bill Bartmann tip # 4 is while it seems fun to have music in the background of your website, it is not always the wisest thing. Music, while attractive, can be a problem if not expected. Many people these days are looking up websites and services they need while at work. The music playing from that will do nothing more than get them in trouble with their boss and make them leave your site immediately. For others, the time it takes to download the music, and get it to play, will slow them down. Still others are already listening to their own music, either mp3s or Internet radio, and your music will interfere, annoying them. That is not a way to start a good customer relationship.

Bill Bartmann has experienced the ups and downs of business ownership as he has going from homeless to billionaire to bankrupt to billionaire again. Bill Bartmann has developed an online course to help entrepreneurs make a good start in business and then successfully grow the business; learn more at http://www.billionaireu.com

Internet Marketing: Business Website Tips from Bill Bartmann

Bill Bartmann (Billionaire U) — Wed, 29 Apr 2009 16:24:25 -0700

When creating a business website, there are a lot of things you need to keep in mind to make sure it is a successful website that promotes your company, sells your product and is inviting to your customers. Many people settle for just two out of three, but they may be losing something this way. Later, they end up spending time and money to correct it and make their site better. Instead, you should just make sure you are doing things correctly the first time!

Easy to Read

Bill Bartmann tip #1 on how to correctly set up your website is to make sure that it's easy to read. It's very easy to get carried away with all sorts of bright and flashy things that are offered on websites these days. While colors and pictures can add a lot to a website, they need to be done in a way that your message can still clearly get across to your clients.

Make sure the text portion of your site is easy to read and is not cluttered up by all of those things. Remember, not everyone who looks at your site will have perfect vision. Some of them will have a tough time focusing on print that is too small, or moving, so keep this in mind when designing the site. You want to make sure that all the words are easy to read. After all, this is your chance to sell them on your company and your products.

Easy to Use

Bill Bartmann tip #2 on how to correctly set up your website is to make sure it's easy to use. There is nothing worse than trying to navigate through a website where you can't understand which boxes you should click on to get the information you want. While some of the new website designs are pretty to look at, if they aren't functional and easy to use you may lose customers. Customers who are looking for something are not looking for fun and colorful designs. They are looking for information that is easy to get to. Anything less may send them to another site to find what they need.

Contact Info

Bill Bartmann tip # 3 is while you may think it's common sense to have contact information on your website, you would be amazed at how many people omit this little detail when it comes to their websites. It is vital that you have all of your contact information available. From e-mail addresses to a physical address and a phone number you need to give your potential customers a number of ways to access you. If you don't, they may move on to another company that is easier to reach.

Another possibility is that they will wonder if you are even a real business if you don't provide ways for them to contact you. In this day and age where there are lots of scam businesses out there, this could be a deal breaker and send them looking for someone who looks more legitimate.

Bill Bartmann has started 7 businesses in 7 industries. Through his business experiences he has learned a lot; Bill Bartmann shares everything he knows about business ownership and success with his online course, Billionaire Business Systems. Sign up for Bill Bartmann's Business Success course at http://www.billionaireu.com

How to Write a Sales Letter: Business Tips from Bill Bartmann

Bill Bartmann (Billionaire U) — Wed, 29 Apr 2009 16:20:09 -0700

Bartmann, business coach, says a good sales letter is essential for any business that relies primarily on sales. You are relying on being able to bring people to your way of thinking so they will be willing to use your product, service or in some other way hire you. This means you need a sales letter to send out to your prospective clients.

But do you know what to really have in a sales letter? A sales letter has to be as good of a representation of you as you are; therefore, you need to be sure it's written correctly to make someone read it and give you a chance, instead of just tossing it aside.

Grab and Hold the Reader's Attention

Bill Bartmann tip #1 to sales letters is that you want make sure that you can grab the attention of those who are reading it. Start by giving them a good reason to read on. For example, if your sales letter is to promote financial advising services, you may want to open with a simple phrase that lets the reader know why they need your service, such as 'One in three people are losing money on their retirement investments and won't have the money to support themselves in their golden years. But we can help..."

This type of thing helps people realize immediately that they may be one of the people your product can help.

Focus on the Main Points

Bill Bartmann tip #2 to sales letters is to stick to the points. Make all the important sales points you need to without rambling. Consider using bullet points to talk about features of a product. For example, if you are selling specialty pillows, you may want to make a list of reasons people would like to purchase them such as:

Why are our pillows better than the others on the market?

They're:

Hypo Allergenic
More Supportive
Organic
Created especially for those with neck ailments
Etc....

Let them know why this is what they want and need, hitting all of your sales points in rapid succession.

Bill Bartmann Keeps it Simple

While you may be proud of your business and want to be able to explain all the intricate workings of it to your customers so they can be just as proud, they really don't need to read all of that and they won't. Remember the KISS method (Keep It Simple Stupid). While you may be excited about your business and all its details, that may not be as exciting to them, and you don't want to lose them by bogging them down in information they don't need.

Read and Re-read

Before you send a sales letter out, be sure to read and reread it to assure it says what you want it to. More sales letters go out with typos and mistakes that could have been averted if you had just read it over a few times before sending it.

Bill Bartmann is a nationally acclaimed business coach and founder of the Billionaire Business System, a series of books and seminars that teach you what you need to know running a business. Bill Bartmann has provided real business guidance to thousands of entrepreneurs to help them succeed in business, even during tough economic times. Visit Bill Bartmann's website http://www.billionaireu.com to learn more about the course.

Bill Bartmann Business Success Tips: Visualize Success

Bill Bartmann (Billionaire U) — Wed, 29 Apr 2009 16:12:35 -0700

Do you want your business to succeed? Who doesn't! But how much do you want it to succeed? Can you see the success of your business? Can you feel what it would feel like to see your business where you want it to be? If not, your lack of ability to visualize it may be what is holding you back.

There has been a lot of talk in recent years about the Law of Attraction. The Law of Attraction is a belief that your positive thinking and ability to visualize things in your life can help bring them to pass. While you may not be sure if you believe in the idea, you should give it a little merit.

Visualizing Success

Bill Bartmann tip #1 to visualize success is to literally make a vision in your head of a successful business. Take the time to picture what your business would look like if it were completely successful. What would the office look like? What would your paycheck look like? How would you feel? Visualize everything you can in as great of detail as you can so you can completely feel as if you have had the experience of that successful business.

This can take more work than you think. It's easy to give yourself a 'general look' at how things will be down the road, but really visualizing the details takes a lot more work. One way to do that is to take notes as you start to be able to visualize how things will be. This does two things. Not only will it help you remember what you have visualized, but by writing it all down, you will be committing it to reality as your mind often believes what it reads better than what it sees.

Visualize the Path

Bill Bartmann tip #2 to visualize success is to visualize the path to success for your business. What steps will you have to take to get to where you want to be? Chances are there are a lot of small steps that will have to be taken to get you to that final destination. It's time to now map them out and be able to see each and every one of them. For example, if you are just beginning a business, you may want to visualize getting everything in order and then having a wonderful grand opening. Next visualize business picking up regularly. Then visualize that major client that will come in and move your business to the next level. Will you move to a new office? Open a new branch? Visualize the path as you continue towards your path of success. Make sure to follow the path one step at a time in your mind until you are where you want to be in the future.

Again, it is wise to write these things down keeping a journal is a great way to wrap your mind around your vision of the road to success.

Bill Bartmann is the creator of the Billionaire Business Systems, an online business essentials course for entrepreneurs. Bill Bartmann's series of videos, books and seminars has helped many entrepreneurs succeed in business even during tough economic times. Learn more at http://www.billionaireu.com/

Positive Thinking and Business Success – Expert Advice from Bill Bartmann

Bill Bartmann (Billionaire U) — Wed, 29 Apr 2009 16:08:25 -0700

Have you seen the movie The Secret or read the book? Much of the concept behind this is positive thinking, and the power of positive thinking in your life. Some call it the Law of Attraction, explaining that if you think positively and act according to those thoughts, you will be able to make those positive things happen.

Remove the Negative

Bill Bartmann Tip #1 in positive thinking for success is to get rid of the negative. When you think of something you need to accomplish that could take a little work, what is the first thing that comes to mind? Most people start listing the things that may get in the way of them reaching a goal. While this is just preemptive problem solving in many ways, it can also be you setting up your own roadblocks. If you think things will stop you from seeing success, they will. You need to turn those negative thoughts into positive ones. So, while you may have negative possibilities pop up, make sure you find a positive solution to each one so in your mind you can still see yourself successful at the end of the day.

Psyching Yourself Up!

Bill Bartmann tip #2 in positive thinking for successful business is to make sure to give yourself plenty of pep talks. There's no doubt you have been in a meeting at some point in your life, either in business or sports, where there was a pep talk. Everyone got into a positive mindset together and it seemed that there was nothing you couldn't do. Often times this really does work and manifest itself into success either in sales, business goals or in scoring the winning points in a game. Whether you have a company with employees or it's just you, make sure you are still doing those pep talks and psyching yourself up for whatever you need to accomplish.

Road to Success

Bill Bartmann tip #3 in positive thinking for successful business is to envision that positive outcome. You want to be able to see your success clearly. The more you are able to visualize your success, the more easily you will be able to move along that path. The more you are able to see it, the more familiar it becomes and the easier it is for your mind to move in that direction. The right mindset will take you a long way towards a successful business.

Keeping Positive

Bill Bartmann tip #4 in positive thinking for successful business is the hardest of them - keeping positive. There are going to be plenty of times where life gets in your way. There will be stumbles and obstacles, as they surface in any and all business ventures. You just need to make sure you are good at picking yourself up and starting to look for the positive and remove the negative again. It's not easy, but the sooner you can do it, the sooner you can move past those hurdles and towards success.

Bill Bartmann offers online business courses so people can develop the necessary basic business management skills to be successful. Bill Bartmann's Billionaire Business Systems has helped thousands of entrepreneurs reach their goals by showing them how to strengthen their business even during times of economic uncertainty. Bring out the Billionaire in you; visit http://www.billionaireu.com/

Bill Bartmann Business Resources: Business Consultants

Bill Bartmann (Billionaire U) — Wed, 29 Apr 2009 16:02:24 -0700

Bill Bartmann advises his students to seek help from other business professionals. When it comes to running a business, many people get it stuck in their heads that they need to be able to make everything work by themselves or they will be a failure. What they often don't realize is that by doing just this they may be dooming their business.

Think about all aspects of life. When you are facing a challenge and you have people who can help you, you ask for help, right? Even back in grade school if you needed help with your homework you could ask a friend, family member or even a teacher to give you a hand.

Running your own business is no different. While you can't expect people to run your business for you, you can be willing to ask them for a little help when you need it.

Bill Bartmann Recommends Networking

Bill Bartmann tip #1 Network with other business owners and consumers in your market area

Word of mouth is one of the best advertising forms out there, especially if you run a business that is catered to the area where you live. One of the reasons that networking is so positive a form of advertising is that it has a trust factor to it. When someone wants to know a place they can go for a particular product or service and someone you know recommends you, that is much better than seeing an advertisement in a newspaper or on TV. It gives them a recommendation from a person they know. That holds a lot more weight than any advertising you can buy.

Bill Bartmann says Seek Expert Services

Bill Bartmann tip #2 Utilize the services of the experts around you.

Do you have friends or family members with some sort of special expertise that may be able to help you through or around an obstacle you are facing? Think about all the people you know. Everyone has areas where they are better than others. If some of the people you know have expert skills that can help you and your company, ask them for a helping hand. For example, if you know an accountant who is a good friend, why not talk to them about your company books. There is no use struggling over trying to figure out how to do the books, and possibly messing them up, when someone can help you make sure you do them right the first time.

Practice

Bill Bartmann tip #3 Rehearse Sales Presentations with Family and Friends

If you have to do sales pitches, presentations or other things that are going to need an audience, why not have your family be that audience? Family and friends are a great testing ground for any new presentation that you need to try out for your company. Ask them to really listen and ask any questions or voice any concerns they have. You can use their feedback to make changes and make your presentation better.

Bill Bartmann is a self-made billionaire who has created the Billionaire Business System, a series of books and seminars that teach you what you need to know running a business. Bill Bartmann has provided real business guidance to thousands of entrepreneurs to help them succeed in business, even during tough economic times. Visit Bill Bartmann's website http://www.billionaireu.com to learn more about the course.

Social Networking: Business Marketing Tips from Bill Bartmann

Bill Bartmann (Billionaire U) — Wed, 29 Apr 2009 15:23:13 -0700

As Bill Bartmann teaches his students, if you want to make sure you are doing everything you can to let people know about your company and what you have to offer, consider looking into social networking. There are a number of social networks out there that can help you get your name and information out to literally millions of people.

Essentially, social networking sites like MySpace, Facebook and Twitter are word of mouth taken to a new level, the technological level. There are millions of people who every day let their friends, family and business acquaintances know what they are doing by using these social networking sites.

While that may sound like it is something that is only useful for what you are doing today, if you know how to use them well, you can also make these sites a place to promote your business, in a friendly manner.

Let's look a little more closely at how to use each of them.

MySpace.com

Bill Bartmann tip #1 relates to the MySpace Social Network. MySpace is a networking site that initially had teenage crowd to a crowd in their 20's. While there are older people on there, this is more the younger people's place to socialize. If you have a product or services that are geared towards a younger age group, you should set up an account and start networking.

When you set up the account, you can make it a personal account, a business account, or both. Then start to find those who may be interested in your products that are in your customer base. There are a number of groups you can join that may have customers in your target market. Try doing searches for your type of customers using keywords. For example, if you sell something that may be useful to college students and are a bricks and mortar business based in Orlando you may want to do a search for 'college student Orlando' and then befriend as many of the people who pop up as you can.

You can then post updates and special thoughts and sales that relate to that market and see it immediately go to all the people in your network.

Facebook.com

Bill Bartmann tip #2 relates to Facebook. Facebook is a social networking site that is geared towards a 25-40 year old crowd. That does not mean other age groups are not using it, as they certainly are, but it was initially created towards the 25-40 crowd. This is a slightly more sophisticated crowd, but still a crowd that likes to be in the midst of what is going on in the world.

Create an account and then start looking for groups that may reflect your customer base. Make friends with the people in these groups and make sure to post periodic updates of what is going on in your world, and things that may interest others.

Twitter

Twitter is a short, sweet and to the point type of place to converse. Here you build an account and are given 140 characters to post information about what you are up to or what is going on. This is not a lot of words, but if you use them carefully they can be very beneficial.

Important Note

Don't be too pushy in your advertising. You should try to make sure your messages come across more as 'information' and friendly conversation to share with your network than ads.

Bill Bartmann Business Advice: Professional Phone Presentation

Bill Bartmann (Billionaire U) — Wed, 29 Apr 2009 15:11:42 -0700

When people call your company, what do they hear? If you or an employee is at work, they likely hear your happy voices, but what if you are not around. What do they hear after hours or if all the phones are busy? You should have a professional recording that will pick up and take care of those customers. If you don't you stand the risk of losing a sale or even turning a potential customer off from you since you sound less than professional.

You need a professional after-hours and busy recording.

Clear Voice

Bill Bartmann tip # 1 is the first thing you need to look for is a clear voice to give your message to potential callers. Remember, your phone message is your first contact with a potential customer who may call when someone else can't pick up. That means you need to make sure it is a voice that speaks clearly and well and seems to suit your company well. Perhaps your voice will be able to fit the bill. Some businesses hire professional voices to do their recordings.

Who They Are Calling

Bill Bartmann tip # 2 is that first thing your professional after-hours and busy recording needs to have on it is a clear introduction of who they are calling. When people call your business they first want to make sure they have the right number. They also like to know they are really calling a legitimate business, so make sure you offer them a professional introduction.

Service You Offer

Bill Bartmann tip # 3 is remember, the phone message that your callers are going to listen to is a replacement of a real person picking up the phone to talk to them. You need to make sure the message on the machine is just as thorough as you would be if you picked up the phone. Make sure the phone message mentions the services you offer and how you can help them.

Time and Location Information

Bill Bartmann tip # 4 is one of the things that many people totally forget to put on their phone message is their location and their business hours. Many people who are calling are calling for just this information. Make sure you let them know when they should come to see you and where you are located! Give them your full address.

Website Information

Bill Bartmann tip # 5 is even if it's after hours, is there a way people can get a hold of you online or at least look at what you have to offer? Why not send them there. Make sure your phone message gives them your website so they can go and read all about you and possibly even put in an order. There's nothing like making money while you're not even at the office!

Bill Bartmann offers very detailed due-diligence advice in his online course, Billionaire Business Systems. This course covers financial and legal issues of starting, owning and operating a business. To be successful in business and to avoid the most commonly made mistakes and pitfalls of business ownership, check out Bill Bartmann's course at http://www.billionaire.com

Bill Bartmann Internet Marketing Tips: Podcasts to Promote Business

Bill Bartmann (Billionaire U) — Wed, 29 Apr 2009 15:04:21 -0700

Bill Bartmann says when it comes to having an online presence there are a number of ways you can go. One of the popular things to do these days is to have podcasts available to download. Podcasts are literally informational audio recordings or videos that will give people information and be a little bit of an ad for your company at the same time.

How they work:

Generally a podcast will be an informational article that is recorded in an audio or video format. Often these are uploaded to a website like iTunes and people can download them and play them in the car, on a morning walk or on their computer. In today's busy world this is where a lot of people get their information

How They Help You

The way podcasts help your company is that you make sure your company name is mentioned throughout the podcast. This will do a couple of things. First you will be able to put the name of your company in the mind of the person who is listening. If they enjoy the podcast, they will equate your company name with that, meaning they will have a positive view of your company

Another purpose of the podcast is to promote yourself as an expert in your field. If you are a person out who wants to learn about a topic and you find a podcast that helps you, you are going to be appreciative of the company behind that podcast. You may even decide to listen to a number of their other podcasts. All the information they are able to get from your podcasts will make you the person that knows everything in your field, and therefore they will come to you not only when they want to hear podcasts, but also when they want a solution. They will come to you since they believe you know everything about your industry.

What to Put In Podcasts

Bill Bartmann tip # 1 is when it comes to creating podcasts you need to make sure they are interesting and informative. This is not always the easiest thing to come up with. The first few are ok, but after a while and when you are doing one each week, you will start to run out of ideas. This is where you can hire a writer to come in and write podcasts for you.

In addition to putting information that is useful inside your podcasts, also make sure you put the information that you need them to have in the mix. That means make sure you mention your company name, website, location and perhaps a line or so about who or what you are and do. Give people a way to contact you in case they do want to do business with you.

The Sound

Bill Bartmann tip # 2 is to make sure that the sound of your podcasts is music to their ears. You want to make sure the voice is a professional one that is impressive to listen to.

Bill Bartmann Internet Marketing Strategies: Blogs and Social Networking

Bill Bartmann (Billionaire U) — Wed, 29 Apr 2009 14:58:57 -0700

Bill Bartmann understands that building up your company's online presence requires more than setting up a website. In addition to a website you need to utilize other forms of social networking to reach a wider audience and direct them back to your website.

What is a Blog?

A blog is a web log of articles that you write and post for other people to read. While some people blog to talk about their lives and the things they are doing, you can use this resource to promote your business.

If used correctly you can make a blog that will link readers back to your website. Blogs are a great way to bring attention to your company by being a person who has information and discusses things that are of interest to potential customers.

Here are the benefits of creating blogs

Get Your Name Out There

Bill Bartmann tip # 1 The first benefit of a blog is getting your name out there. When you first start your blog, you won't have a lot of followers, but if you are persistent and make sure to keep putting out good and useful information, you will start to get a following. These will be people that read your blog updates regularly. Over time they will start to recognize your name and get to know you and your company because of it.

Being Helpful

Bill Bartmann tip # 2 A blog helps your business is by being helpful to others. When you write your blog entries for people to read, think about the kind of information they may need and be looking for. Make sure to have that type of information in your blogs. The more people can find the information they need in your blogs the more they will keep coming back for more and more, hoping you will be able to answer all of their questions.

Becoming an Expert in the Industry

Bill Bartmann tip # 3 A blog promotes you as an expert in your industry. This takes a little different tact. Sure, it can help to have a number of those helping articles out there, but in order to make yourself become an expert in your industry you need to do a little more than just be helpful. Pay attention to the trends in your industry and mention them in your blog posts. The more you seem to know about what is going on in your industry the more others will begin to look to you as an expert in your field. It is possible this will even open the doors to more than just customers, but also guest expert columns and spots in your trade publications and even at your local industry conventions. The more you get your name out there, the more people will look to you.

Customer Relations Tips from Bill Bartmann

Bill Bartmann (Billionaire U) — Sun, 26 Apr 2009 16:33:55 -0700

When you run your own small business, your customers are your lifeblood and without them you will not be able to enjoy living your dream. That means you need to make sure you are taking care them so they will come back time and time again and keep filling your bank account. Here are some tips to make sure you are offering the customer care that will keep those customers coming back.

Always Think First Impression

Bill Bartmann tip # 1 is every time a customer comes to your business, you should treat them like it is their first time and you are trying to set that perfect first impression. While you may know them well enough to call them by their name and ask about their family, you also need to remember that they deserve just as much respect and adoration as that new customer you are trying to land. As a matter of fact they likely deserve more since they are coming back time and time again and adding more to your bottom line.

Know Them

Bill Bartmann tip # 2 is get to know the people who are coming to you with their business. In addition to being a part of your paycheck, these are also people - humans who have lives, thoughts, feelings and stories. Get to know your customers. The more you are able to build a relationship with them, the more they are going to want to come back to you with their business. At some point, you will become more and more like a friend then just a person to do business with and they will go out of their way to keep coming back.

Honesty

Bill Bartmann tip # 3 is honesty is vital when it comes to keeping your business successful. When you are asked questions or requests are made to you for things from your customers, make sure you really mean what you say and do what you promise. While you may have done things just right hundreds of times all you have to do is break a promise once or be a little less than honest, and you will mar that relationship with your customer for good. They will always be wondering if you are going to be dishonest again. If they no longer trust you to be straight with them, they may well keep their eyes open for another vendor who can offer the same services you do and go to them instead. Additionally, everyone talks about their bad experiences, so they will likely tell others what happened, causing potential customers to lose faith in you as well.

Listen And Answer

Bill Bartmann tip #4 is if your customers have questions, you need to make sure to listen to them. Open your ears and really take in their concerns and needs. Then find an answer or solution to their needs. Many times when customers ask questions about products and services it is because they really want to do business with you and be happy with the transaction, but are not clear, comfortable or completely happy with something. By listening and trying to find a solution you will resolidify the relationship.

How Well Do You Know Your Product – Business Ownership Tips from Bill Bartmann

Bill Bartmann (Billionaire U) — Sun, 26 Apr 2009 16:30:35 -0700

If your business involves you being able to sell tangible products, you may think there is no real way to get ahead in selling. People are either going to like the product or not, right? Not necessarily. When you are out selling the product, you become an extension of the product that is being sold. Therefore, the more you know and the more confident you are in talking about the product, the more likely you are to make a sale.

Here's a quick refresher on what you should know about the product you are selling:

Intimate Product Knowledge

Bill Bartmann tip #1 is to know the product in great detail. Do you remember in school when you knew you were having a test on one chapter of a book and you read it over and over and over trying to remember every detail since you didn't know what the question would be on? This is just how you should be thinking about the products you are selling. You have no idea what people will want to know and what questions they will want to ask about the product during your pitch, so you should know everything, without even having to think about it. Does it come in different sizes? What are they? What about different colors? Scents? What is it made of? How was it made? Where was it made? What ingredients are in it? Try to know everything you possibly can about the product so you always have an answer ready to go when you someone asks.

Cost Comparison

Bill Bartmann tip #2 is in addition to knowing what the product costs for your customers to know what other similar products on the market cost. You need to know what your competition is selling it for. This can go one of two ways. If you are selling the lower price product, you should make a point of letting your customers know this and let them know what a great deal they will bet getting by working with you. If you are selling the more expensive product, make sure you understand why yours costs more and why customers should be willing to pay more. Is it a superior product? Do you have better customer service? No matter what the reason yours costs more, make sure you are ready to explain it to potential customers in a way that they can understand the value.

Delivery

Bill Bartmann's tip # 3 is the final area your customers may have a questions on - shipping and delivery of the products. Perhaps they don't want to carry it now or want to know how to get more down the road. Make sure you know what options are available and are ready to answer those questions so they know they can get what they need from you.

Bill Bartmann Business Sales Tips: Selling to the Senses

Bill Bartmann (Billionaire U) — Sun, 26 Apr 2009 16:26:10 -0700

If you run a business that has a storefront, when was the last time you looked around the store to see if you are really selling to your potential. Selling to your potential does not mean just having an open sign in the door and your newest items on display. Selling to your potential means knowing how people take in information and making sure you are catering to the various ways they may think.

Think of the senses - sight, touch, hearing, taste and smell. These are the ways we, as humans, relate to the world. Yet people don't keep this in mind when it comes to selling and setting up their store.

Additionally, when people learn, they use one of three senses - sight, touch or sound. Some are more prone to one learning style. Some people are more tuned into sight. Others are more in tune to sound. Still others need a hands on approach to really learn and understand things.

Let's look at each of these in a little more details:

Sight

Bill Bartmann's tip #1 for selling to the senses is to remember the importance of sight. This means you need to make sure your store is well lit and attractive to the eyes. To this end you need to make sure all of your displays are visually appealing. You want them to pull shoppers to the items that you are trying to sell and make them want to take a closer look. The display should be completely self-explanatory to those looking at it as well.

Sound

Bill Bartmann's tip #2 for selling to the senses is to remember the importance of sound. This could be in the sense of your sales presentation or an ongoing vocal pitch that is happening surrounding the items you are trying to sell. For some people, they can look at a display all day, but need someone to tell them what they are looking at and why that item is something they need. This is why you should always have a salesperson at the ready to explain an item or have a speaking display that will do it for you.

Touch

Bill Bartmann's tip #3 for selling to the senses is to remember the importance of touch. There are plenty of people that can listen to and look at a presentation all day, but will not get anything out of it until they can pick up the item and work with it, turn it off and on or play with it themselves. These are hands on people who need to use the sense of touch in order to learn and become engaged. If at all possible have a way for people to be hands on. If you are selling electronics that means having a floor model out that they can touch and try out. If you are selling makeup or lotions, have some they can touch or try on. The more you can engage the sense of touch for these people the more chance you have making a sale.

Bill Bartmann made a fortune in the debt collections business, but he did not base his choice of business to go into on how much money he would make. Bill Bartmann had a passion to make a change in the industry; his desire was to alter the intimidating techniques used in debt collecting. Through his experiences over 40 years of his business successes and failures, Bill Bartmann has learned from life's greatest lessons. Learn more at http://www.billionaireu.com

Business Management Tips from Bill Bartmann: Keeping up with Business

Bill Bartmann (Billionaire U) — Sun, 26 Apr 2009 16:02:43 -0700

When you run a business it's very easy to get into a rut thinking that you know everything about your business, how to run it, how to present it to others and how to make sure it really shines. Often this is just in your head and you really don't see where there are holes in your presentation. Here's an easy way to find the holes and fill them in.

Whether you are giving a sales pitch for your products or just a company presentation for others in your industry, the next time you give that presentation you need to listen as much as you need to speak.

Give it In House

Bill Bartmann's tip # 1 to improve your presentation is to start by testing it out in house. If you have coworkers or even family (if you run a home based business), these folks may be a great help in giving you a way to test your presentation. Present the whole thing to them and then let them point out any areas they didn't understand or think may have been lacking. Don't be offended by their comments. You have asked them to help you and they are going to assist in making your presentation better for the real sales!

Record the Q&A

Bill Bartmann's tip # 2 to improve your presentation is once the presentation is finished to hold a question and answer session the next time you give the presentation and make sure to record it so you can hear what the audience was thinking about at the end of the presentation.

Review the Questions

Bill Bartmann's tip # 3 to improve your presentation is to pay close attention to each question that was asked of you. If someone had to ask you the question, it means it was something they were not able to get the answer to from your presentation. For each question you need to discover whether or not that topic was something that was covered in enough detail in your presentation. It is possible that your potential customer just checked out for a few moments at that point in the presentation and missed the answer. But, it is also possible that you had failed to answer that question in detail in the presentation. If this is the case you need to rework your presentation to include those questions.

Continue in this vein through all of the questions that were asked in the Question and Answer session, incorporating the information that customers needed into your presentation to give at a future time.

Repeat

Bill Bartmann's tip # 4 to improve your presentation is to never think your presentation is done. Every time you give your presentation listen to the questions from the audience. Are they bringing up new things that they were unable to get form your presentation? Times and mentalities change all the time. You need to be open to what new concerns and thoughts need to be addressed by your potential clients and keep adding that information to your presentation.

Word of Mouth Advertising – Business Marketing by Bill Bartmann

Bill Bartmann (Billionaire U) — Sun, 26 Apr 2009 15:58:29 -0700

If you run you own business, you know the importance of advertising. Advertising is how you let people know who you are, where you are, what you do and that you even exist. There are a number of types of advertising out there and they come at all sorts of costs.

Of course you likely think of the main advertising methods when the word comes to mind such as television, radio or newspaper advertising. You may also think about flyers that you can print and hand out or those little mailers that end up in everyone's mailbox weekly or monthly. But all of those cost money. Some of them cost money in the respect that you have to buy advertising space. Others cost money in the respect that you have to print the ads up yourself and hand them out, costing money in the time spent.

So, what other options do you have? How about the power of people? You should be using word of mouth advertising as much as you humanly can!

Start With People You Know

Bill Bartmnn's tip #1 for word of mouth advertising is to use your mouth to do as much advertising as you possibly can. Talk to everyone you know about your business - family, friends, co-workers from old jobs, anyone you network with. The more people you tell that you are out there, what you do, and how you can help them fill a need in their life the more chance they will remember you when that need arises. Additionally, if they hear of someone who needs those services, they may remember to recommend you.

Ask Customers for Referrals

Bill Bartmann's tip #2 for word of mouth advertising is letting your customers know you are looking for business. While all businesses are always looking for new customers, most don't remind their customers of this fact. Let your customers know you would appreciate any referrals. If they like what you do, they would likely be happy to recommend you, but may not think about it on their own.

To help out in keeping the idea of referring their friends to you in mind, you may want to offer a customer referral program. This would be a program where when your customers refer someone, and that person makes a purchase, your loyal customer gets a reward. It could be cash back on their next purchase or a free gift - anything that rewards them for their loyalty and helps you get a new customer.

Print Their Recommendations

Bill Bartmann's tip #3 is when you have customers that come over time and time again, they really are your best advertising! Use them to your best potential. Ask them for quotes about your company or service and use those quotes and their picture (if they don't mind) in your advertising. Not only does it give you more credibility, but also will have your customers looking to see their picture and quote and pointing out your advertising to everyone they know.

Bill Bartmann, billionaire, success, money, financial services, business plan, billionaire business school

Bill Bartmann (Billionaire U) — Sun, 26 Apr 2009 15:55:10 -0700

When you have a product or service you want to convince someone to buy, there are a number of steps you have to go through to complete the process. The most important of these steps is your sales presentation. But do you know what you need to create the perfect sales presentation? Here's a look at a few tips:

Make it Personal

Bill Bartmann's tip #1 for creating a successful sales presentation is to make it personal. This means if you can, try to have a one on one presentation with your potential client. This makes them feel important and like they are the center of attention. This automatically puts a good feeling in their head about you and your company.

There is also a little more unspoken pressure for them to buy in this situation since it's just the two of you and they can't hide behind other potential customers and slink away.

Visualize

Bill Bartmann's tip #2 for creating a successful sales presentation is to make sure your presentation has a very strong visual component. People like to see things. They like to see charts, pictures, and words in writing. We are a very visual society. That's why billboards work so well. So, make sure you are giving them visual backing to your sales pitch. This could be in the form of a slide show, pictures, brochures or anything else that lets their eyes take in the presentation as much as their ears.

Whether you know this or not, there are a lot of people who are only able to learn by one sense or another. In this case, if you are talking to a visual learner and not giving them something visual to learn from, you may be losing that sale simply because they can't follow you well.

Distractions

Bill Bartmann's tip #3 for creating a successful sales presentation is to get rid of any distractions. Once you get people into your sales pitch, you need to keep them there. Any outside distractions, noises or disturbances of things moving about can draw their attention away from your presentation. The more they miss of what you say, and the further they get away from your presentation the more chance you have of losing them altogether and losing the chance at a sale.

If possible, try to deliver your sales presentation in a room that is closed off from the possibility of distracting noises or visuals.

Questions

Bill Bartmann's tip #4 for creating a successful sales presentation is to always allow your audience to ask questions. While you may think you have created a perfectly complete presentation, that doesn't mean they understand it and have heard every word of your presentation. Sometimes people zone out for a moment at a critical time and need to have something clarified. Other times they are not sure if what you are saying will work for their situation and just want reassurance. Take the time to listen to their questions and answer them patiently and completely.

Bill Bartmann Business Tips: Increasing Sales Volume

Bill Bartmann (Billionaire U) — Sun, 26 Apr 2009 15:50:41 -0700

If you are like a lot of businesspeople you are making a mistake that could be costing you thousands of dollars (or more) every year. You aren't up selling as well as you could be.

Here's how the average sale goes:

A person comes to you and discusses the possibility of making a purchase or wants to learn more about one of your items. You are thrilled at the idea of making a sale so you work all of your sales magic trying to let them know why this item will be good for them. Your sales pitch goes well and they decide to make the purchase.

You are now riding high on the victory of a sale and ring them up, sending them on their way with what they need and happy that you have closed the sale. Mission complete, right? Wrong! You have missed one of the vital parts of this sale - up selling.

Up selling is when you not only sell the person what they initially came in for, but you also sell them other products or services that can be useful.

There are a couple of ways people look at up selling. Some think up selling is just pushing other products on people, but this is not the way it should be done. Instead, up selling should be a process of helping people to purchase additional services or products that they already need, or will be needing, and saving them time in the long run. After all, if they are going to need it anyways, they are going to go somewhere for it. It may as well be to you.

Add to the Purchase

Bill Bartmann's tip #1 is to take a look at what they are already purchasing and add other helpful items. For example, if a person has purchased a specialty lotion, make sure they know of the other items that are in that collection, or even about the small travel size of the same item that you have so they never have to leave home without it. If you are selling a service, think of services that go with the one you have already sold them that may help them through the job they are doing. For example if you are making hundreds of copies of a booklet, consider your collating and binding services that they may be able to use.

Know Your Customer

Bill Bartmann tip #2 for up selling is to know your customer. The more you get to know your customer, their business and personal needs and how they operate every day the more you will be able to get a good idea of what they will need. By knowing this, you will be able to come up with a good concept of what items you may be able to up sell to them that will be useful.

Know the Trends

Another way to up sell is to be able to also offer a trendsetting service to your customers. Whether it's fashion or business there are always new things coming into style. If you know about the new 'in' things, make sure to pass that information on to your customers and show them the things they may want to be buying to be on the cutting edge of the new trends.

Making a Sale – Client Relations Tips from Bill Bartmann

Bill Bartmann (Billionaire U) — Sun, 26 Apr 2009 15:46:53 -0700

In any business it is vital to know how to make a sale. Whether you are in the business of selling actual goods and products, services or your creativity, getting a person from a place where they are just listening to you and liking what you have to say to the point where they are willing to open their wallet or write you a check is quite a step. While you may have a great product or service, if you don't know how to sell it well, you may lose the sale. Here's what you need to know to be able to make the sale:

Know Your Product

Bill Bartmann's tip #1 for making a sale is to know your product. While this may seem like common sense, I am not talking about just knowing what is on the sales sheet of the product, but really know the product. If you are selling a tangible item like a lotion or cleaning product make sure you have used it. Know what it smells like, feels like, and how it works. If you are selling a timeshare, try to have been to the location so you can talk about the great things nearby as well as the property. If you can't get there, read up all you can about the location. If you are selling services, really understand those services so your knowledge of them is obvious to those you are selling it to.

Believe In Your Product

Bill Bartmann's tip #2 for making a sale relates to what you think of the items you are selling. Do you love and believe in the items you are selling? If you don't that may be coming across to your potential customers in unspoken language. Our bodies do a lot of talking that we have no control over. Body language may also sink your sales pitch. You should love and believe in the product you are selling to your potential customers. If you do, that will come across to them and they will want to feel that same love and adoration you do. In many ways they will try to 'catch' the emotional bond you have to the product and that energy will make them want to have it too!

Make it Personal

Bill Bartmann's tip #3 for making the sale is to make it personal. Do you have personal experience with the product that you can talk about in a great way? You now need to make this relate to your potential customers. Get to know them and what they like. Find out what makes them tick. The more you know about your potential customers the easier you will be able to discover a way where what you have to sell will make their lives easier. If you sell a service, get to know how it will help them. For example, if your service will save them time in their workday, talk about how they are currently spending their time and ask them what they would do if they could have that time back. Get them to visualize how their life will be better with what you have to offer and you are that much closer to closing the sale.

Closing a Sale – Business Tips from Bill Bartmann

Bill Bartmann (Billionaire U) — Sun, 26 Apr 2009 15:41:30 -0700

If you work in a job that requires you to make pitches and then convince people to purchase something, you may already realize that the hardest part of your job is closing the sale.

You know your product. You know you love it and believe in it. You also think you are pretty sure it is perfect for the people you are selling it to. You have done your presentation. You have shown them the benefits and reasons it will make a positive change in their life, now what?

Now it's time to close the sale.

Q&A

Bill Bartmann's tip #1 for closing the sale is to make sure you offer your potential customers as much time as they need for questions and answers. While your presentation may well have covered everything you think they needed to know, that doesn't mean they are completely confident of that. Or, perhaps they missed an important piece of information you were trying to pass on. Give them plenty of time to ask all the questions they have and make sure you thoroughly answer them.

Listen

Bill Bartmann's tip #2 for closing the sale is to make sure you really listen carefully to what your potential customers are saying and asking. It is easy to get so enthralled in your sales presentation that you don't listen to what they really are saying. No matter what their question, make sure to listen to it carefully. Try not to give a canned answer, but a personal and thought out answer that suits their specific needs. You may also be able to glean a little more about what is keeping them from making the final step to buy and be able to mediate that problem or concern if you are listening.

Security

Bill Bartmann's tip #3 for closing a sale is to understand the security wants of your customers. Especially in the current economy and with news stories about people's money being scammed out of them, people are worried about being scammed or ripped off and are taking extra steps and care before allowing any of it out of their hands. If you have any sort of security measures that are attached to this purchase such as a warranty or satisfaction guarantee, make sure to go over this again at the end of your presentation. It is vital that your potential customers feel confident with the idea of making a purchase and that they have a way to recoup their money if they are not happy.

Trust

Bill Bartmann's tip #4 for closing the sale is that the art of closing a sale is as much about the art of relationships as it is about sales. It is vital that you form a relationship with your potential customers and make them feel like they can trust you and that they can feel confident giving their money to you. Get to know your customers and let them get to know you a bit so they can understand you are a person, just like they are, and have the same thoughts, concerns and that giving you their money is giving it to a friend as much as it is a sales person.

Employee Impact – Tips to Business Owners from Bill Bartmann

Bill Bartmann (Billionaire U) — Sun, 26 Apr 2009 15:34:58 -0700

When you are a small business owner that employees other people to run your business, you are essentially putting your name and reputation in their hands. How your employees interact with your customers will have a direct impact on whether or not you will have repeat customers or they will leave with a bitter taste in their mouth. Here are a couple of things you need to think about when it comes to your employees and your customers.

Positive Impression

Bill Bartmann's tip #1 for making sure your employees have the right impact on your customers is to work with them on a positive impression. Here are a couple of examples of the right and wrong impression to have.

There is a small privately run market that I frequent. Initially I went there just to see what they had to offer, but I keep going back for the employee impact. When you go to the deli counter, you will be approached by one of the always-positive employees who are ready to help you with a smile. Not only are they smiling, but they will do what they can to make you smile, including telling a corny joke or two. The attention put into making people happy while making their purchases has a great impact that I enjoy going back for. Their selection was good, but nothing I couldn't find at another store. But the service makes it worth going back time and time again.

Meanwhile, consider a restaurant I decided to try once that was new to my area. It seems they had hired a number of minimum wage high school students who were only working because they had to. When I asked questions they didn't have answers and acted like I was putting them out by making them find out. The service was far below any standards I would ever set for a restaurant and while the food was good, I will not be going back there again unless it's for take out.

Nothing is more important than making sure your employees are polite and welcoming to customers.

Full of Knowledge

Bill Bartmann's tip # 2 is you should make sure your employees are is full of knowledge. They don't have to be geniuses, but they do need to know the items in your store and a little about them. If you run a food establishment, you may want to have a night where all the employees get to have a taste testing of all the items on the menu. This way they know what all the foods taste like and will be able to give customers good advice when it comes time to take orders. For other industries, you need to make sure your customers know all about your products and can answer common questions customers are bound to ask.

Remember, your employees are your front line to the customers that you are trying to bring in and keep coming back. If they don't take good care of them, those potential customers will think ill of them, and you, since they are representing your company. It's pays to take the time to make sure your employees are putting forth a good impression.

Investors Cash in on America’s Financial Crisis Read Bill Bartmann’s Book, “Bailout Riches”

Bill Bartmann (Billionaire U) — Wed, 22 Apr 2009 15:55:09 -0700

"With the economy in crisis, Bill Bartmann finds the diamond in the rough," said David Lindahl, author of Emerging Real Estate Markets and Multi-Family Millions

Tulsa, OK - What is the investment opportunity from America's financial crisis? According to Bill Bartmann, it is somewhere in the north of one trillion dollars of debt - mortgages, credit cards and other forms will be sold to buyers for pennies on the dollar. "It gets even better," said Bill Bartmann. "There are ways to buy that debt without using your own money!"

Investors with the right roadmap are poised to profit spectacularly as Bill Bartmann lays out a step by step plan on how to find the best deals form the federal government, local financial institutions and loan brokers. "The spectrum of loans that are available include credit card debt, consumer loans, business loans, commercial loans and real estate loans," said Bartmann.

Bill Bartmann's book, Bailout Riches, is about how to invest in the bailout itself and take your own cut of the trillion-dollar pie. Bill Bartmann made a fortune the last time the government bailed out the savings and loan industry. "This time around, the bailout is much bigger and the opportunities for profit are much greater," said Bartmann.

"Who better to teach you how to prosper from this economic chaos than a man who actually took himself from ‘bankruptcy to billionaire' during the last crisis," said Ken Blanchard, co-author of The One Minute Entrepreneur.

"Bill Bartmann is more than a great financial success story; he is a phenomenal teacher who has helped thousands of my students achieve success. Bailout Riches will show you how you can prosper during these tumultuous times," said Harv Eker, author, New York Times #1 bestseller, Secrets of the Millionaire Mind.

Bill Bartmann's book, Bailout Riches, is available for purchase at http://search.barnesandnoble.com/Bailout-Riches/Bill-Bartmann/e/9780470478257

Bill Bartmann Lecture Series – Part 12 – Bill Bartmann Talks about Building a Master-Mind Group

Bill Bartmann (Billionaire U) — Sun, 19 Apr 2009 15:00:54 -0700

Students were fascinated with the concept of the master-mind group, originally developed and implemented by Napoleon Hill over 50 years ago.

Tulsa, OK - Bill Bartmann saved the Master-Mind talk for last in the series of lectures he recently gave for business owners and aspiring entrepreneurs. Bartmann said, "Napoleon Hill's concept of the master mind group has been proven to work for many serious entrepreneurs. The idea is to surround yourself with people who know more than you so you can benefit from this collective intelligence as you rise to a whole new level in life and in business."

One student asked, "What is the difference between a master mind group and an advisory board?" Bill Bartmann anticipated this question as he has heard it from students in the past. He answered, "The master-mind group is a smaller group consisting of 4 - 6 people who are focused on helping each other where the advisory board is a larger group who are only focused on your business. The master mind group provides a reciprocal trade of knowledge."

Bill Bartmann went on to explain, "It can be lonely at the top; you will welcome this group of people who you can relate to, network with and learn from. Unlike your monthly, one hour meetings with your advisory board, you will meet with your master-mind group quarterly and the meetings will take place over two or three days for 6 - 8 hours each."

Bill Bartmann explained how the group meets at a completely disconnected place, separate from their life and business. "This will be sort of an enrichment retreat for all of you; after the meeting, you and your distinguished group can enjoy some recreation, play golf or have dinner, drinks and intelligent conversation."

The students liked the idea of a master-mind group as Bill Bartmann pointed out the responsibilities and benefits, including sharpening skills while sharing business and personal experiences and knowledge; honesty and loyalty while providing advice and opinions; learning form each others' shared experiences; a group to hold each other accountable; and valuable support provided by other business leaders who know what you don't know.

Bill Bartmann concluded the lecture as he said, "The purpose of the master-mind group is to have the support of other individuals who are at your level in business who may be facing some of the same challenges you are. The meetings are an opportunity to confide in others you can trust who will offer support and be discreet. What is said at the master-mind meeting stays at the master-mind meeting."

Bill Bartmann has quarterly meetings with his master-mind group of like minded people who come together to provide value and to gain value within a group. Surround yourself with others who think like you do; who share similar interests as well as unique skills. Read Bill Bartmann's complete article about the Master-Mind Group at http://billbartmann.blogspot.com/2009/04/bill-bartmann-business-development-tips.html

Bill Bartmann Lecture Series – Part 11 – Bill Bartmann Explains Why Business Owners need an Advisory Board

Bill Bartmann (Billionaire U) — Sun, 19 Apr 2009 14:58:48 -0700

Bill Bartmann says every business should have an advisory board to bring experience and advice to a company without the high cost of business consulting fees

Tulsa, OK - Bill Bartmann, expert Business Coach, has been leading workshops and doing lectures for young entrepreneurs. Recently, he discussed advisory boards and why all businesses should have one to be successful. Bill said, "An advisory board is a great tool for your business, allowing you to leverage your skills and attributes along with those of other professionals. Unlike business consultants, you do not pay your advisory board."

One student asked, "Why would anyone want to be a member of the board and give out advice without being paid?" Bill Bartmann was hoping someone would ask this question as he answered, "Because people love to give advice; they love to feel needed; this is an ego boost as well as an opportunity to use their unique skills to make a difference for another business in their community. Everyone on the advisory board has the benefit of surrounding themselves by successful people with a valuable collection of knowledge and skills."

Bill Bartmann explained how to find and choose members to be on an advisory board. "An advisory board should consist of 6 - 10 serious business professionals who are not a part of your business," said Bartmann. "This group should meet monthly or quarterly to advise you on specific aspects of your business with the intent to prevent future problems and to help avoid pitfalls."

One student asked, "What if I don't know enough people who agree with my views or share my beliefs?" Bill Bartmann answered, "Another great question. You want to choose a well-rounded group of people but you don't want a bunch of "yes" men. You want people who will tell you their honest opinion while being supportive to the best interest of your business. This group will enhance the credibility of your business; their advice will be invaluable as each member, with their own unique attributes, advises you with problem solving and strategic planning."

Bill Bartmann advised his students to choose people who possess knowledge in fields where they are weak, for example, an attorney or a CPA for legal and accounting issues or someone with great marketing skills. "A good advisory board will bring a whole new level of expertise to your organization; members of your community who understand the economics in your market area. A board of advisors with their collective intelligence, focused on your business, will transform your business success to a whole new level"

Bill Bartmann is happy to be a member of several advisory boards, where he shares his experiences with other entrepreneurs to help make a difference in the world of business ownership. Bill Bartmann is the creator of the Billionaire Business Systems, an online business essentials course for entrepreneurs. Read Bill Bartmann's complete article on creating an advisory board at http://billbartmannbillionaire.blogspot.com/2009/04/bill-bartmann-business-tips-how-to.html

Bill Bartmann Lecture Series – Part 10 – Bill Bartmann Shows Students How to Write a Marketing Plan

Bill Bartmann (Billionaire U) — Sun, 19 Apr 2009 14:57:23 -0700

According to Bill Bartmann a marketing plan is a map to your customers

Tulsa, OK - Bill Bartmann is a business coach who teaches aspiring entrepreneurs the basic essentials of a successful business. In today's economy, with unemployment rates being high and jobs being scarce, more people are going into business for themselves.

Bill Bartmann began the lecture as he went over the five steps to building a marketing plan. "The first step is to identify the product or service," Bartmann began. "Why will people buy your product? Focus on 1 or 2 items that distinguish you from your competitors; quality, convenience or price; whatever is most important to your customers."

Bill Bartmann's second step to building a marketing plan is to identify how you fit in your industry. Bill explained, "Identify your strengths and weaknesses and the opportunities and threats that could impact your business. Being aware of problems gives you the opportunity to fix them; recognizing opportunities provides an opportunity to take advantage."

Bill Bartmann went over the rest of the steps, including market goals, strategies and tactics to accomplish goals and creating measuring devices and deadlines for reaching milestones.

In conclusion, Bill Bartmann said, "A great marketing plan is the key to your success. It is a document that you prepare for yourself to refer to often. Simple is better; make sure it is clear and concise, easy to read and easy to comprehend."

Bill Bartmann has over 40 years experience in business; he has built 7 businesses in 7 industries. His online course teaches students how to write a marketing plan and how to study the market to be sure there is a demand for their product or service. Read Bill Bartmann's complete article on How to Write a Marketing Plan at http://billbartmannhowtowriteamarketingplan.blogspot.com/