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internet marketing: Put Your Heart In Internet Marketing - and a lot of other things - 10/01/07 09:56 AM
Alan Alda, in his new book, "Things I Overheard While Talking To Myself," quotes a famous rabbi in explaining what makes a good talk: "What comes from the heart goes to the heart."That's powerful stuff.
It also relates to your Values. There too, if it's not in your heart, in other words, if you don't believe it, you cannot own it. And if you don't own it, you cannot convey it to others through your actions, the most authentic form of communication.If you try to fake it, you become inauthentic, a phony, hollow. The best you can hope for is that … (16 comments)

internet marketing: Internet Marketing and Opportunity Cost – Connecting The Dots - 09/27/07 11:43 AM
If you lose something that you never knew existed in the first place, what have you lost? And how will you ever know that you lost it?If a potential client or buyer doesn’t connect with you because they don’t know you’re there, what have you and they lost?
These situations illustrate Opportunity Costs - measured by the lost revenue and profit resulting from inaction. We incur those costs by NOT seizing on a situation, an event, an opportunity.I call it the cost of What If? What if I had done…? Would it have led me to seize an opportunity that I … (6 comments)

internet marketing: Real Estate Is A Business - It's For Grown-Ups Who Understand How Business Works - 09/17/07 10:01 AM
Even though I’m not a Realtor I hear about situations daily involving Internet marketing that have me scratching my head and asking myself, “Does that Realtor understand that they are running a business? And does he/she understand what a good business person ought to focus on in making solid, thoughtful decisions?”For the purposes of this post, I’ll ignore the zillions of situations where no Internet marketing is done at all and focus only on those where I wonder what the people were thinking when they decided how to market on the Internet.For me, three fundamental areas of concern emerge:1. Products and … (84 comments)

 

Bill Leider

Manhattan Beach, CA

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