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lead management: Mortgage Applications and Home Purchases Up, Time to Manage Leads Again - 12/18/08 05:46 AM
Wow! Ben Bernanke knows how to give the market a jolt--give it (nearly) free money. I have been talking to a lot of my mortgage and real estate friends and clients and they confirm that there shops are hopping with inquiries, showings, and applications. Which brings most of us back to an old (oh, the glory days of the Refi Boom) problem--managing all of these leads.
Get organized right off the bat, take the extra few minutes to get those new inquiries into some form of tracking or contact management system. Follow-up is always crucial in an emotional market surge. Customers … (0 comments)

 

Bill Rice

Flat Rock, MI

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Kaleidico.com

Address: 15005 Telegraph Rd, Suite 200, Flat Rock, MI, 48134

Office Phone: (734) 775-4487

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Commentary on the mortgage and real estate market, blogging, social media, and marketing/lead generation.


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