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mortgage marketing: Mortgages are Confusing, Help Answer the "Can I Afford it?" Question - 01/12/09 11:53 AM
Whether you have a personal blog or are managing content for a big real estate portal your primary objective should be helping people buy homes. That very simply means answering some basic questions about homes for sale, quality of the community, and most importantly--"Can I afford it?"I can't tell you how many real estate sites I visit and consult that don't help me with this fundamental question. How many website visitors do you think didn't take the next step to contacting your or making an inquiry because you didn't give them some simple guidance on mortgages.Mortgages are notoriously confusing to new … (0 comments)
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mortgage marketing: 5 Tips to Getting Your Real Estate or Mortgage Blog to Generate Leads - 12/18/08 01:07 PM
There are very few great real estate blogs on the Web. But, what does "great" really mean? For most that use the term it probably refers to the appearance, traffic, or lively industry banter in the comments section. I challenge you to change your definition. Start making "great" mean I actually generate sales and closings.It is really easy to get side tracked by false indicators of Web/Blog success. Let's make our metric really simple--generating the right traffic, traffic that generates sales leads. Here is my 5 step K.I.S.S formula:1. Keep it local. By concentrating your blog content, pictures, and context local … (44 comments)
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mortgage marketing: Clever Twitter Marketing Example - 12/15/08 08:58 AM
No sooner did I publish my 10 Killer Steps to Build a Killer Twitter Community than I see a great example by Duct Tape Marketing.
So, go read the post, look through the comments for interesting people to follow, and then leave your own comment and Twitter ID to build your community.
Here is another tip: In stead of your name enter in a descriptive title or keyword for what you do (i.e., Tucson Realtor or Boston FHA) and then you will capture the right people, potential customers or referral partners.
Oh, and by the way don't forget to follow me … (5 comments)
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mortgage marketing: 4.5% Mortgage Rates, Do Your Past Clients Know? - 12/13/08 06:07 AM
Can you believe that the Treasury is actually considering a plan to force mortgage rates down to 4.5 percent? That is incredible news for real estate and mortgage brokers everywhere--assuming your clients know about it. Millions of homeowners and new home buyers are sitting on the sidelines waiting for that magic number. And hundreds, maybe thousands of them are sitting in your contact database. The question I pose to you is who is going to tell them about that magic number, when it comes? If you are like most real estate or mortgage brokers, it will most likely be the local … (0 comments)
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Commentary on the mortgage and real estate market, blogging, social media, and marketing/lead generation.
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
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